CrossFit Partners with Air National Guard for 2026 Season
CrossFit is proud to name the Air National Guard (ANG) as the official presenting sponsor of the 2026 CrossFit Open and co-host of several events throughout the competitive season.
Our Partners
We are privileged to partner with leading fitness equipment, technology, apparel, and nutrition brands to bring the best to our community.
PROUD PARTNERS OF THE CROSSFIT GAMES
CrossFit Partners With Cristaux International To Celebrate the Fittest on Earth for the Fifth Year in a Row
CrossFit is thrilled to share it is working with Cristaux International, a leader in custom recognition and awards, to create the official 2025 CrossFit Games® medals.
CrossFit Introduces New and Existing Business Partnerships
CrossFit has successfully secured new strategic partnerships alongside the continued support of existing partners, demonstrating growth and confidence in the future of CrossFit.
CrossFit Announces New Partnership with Pasture Provisions
CrossFit is proud to announce a new partnership with Pasture Provisions, a Colorado-based leader in regeneratively raised, sustainably sourced meats.
CrossFit Announces Strategic Partnership with Levels
CrossFit is proud to announce a new partnership with Levels, a pioneer in metabolic health improvement.
CrossFit and Saatva Announce New Partnership
Saatva will become the Official Mattress, Bedding, and Restorative Sleep Partner of CrossFit and the CrossFit Games.
Zenni Optical: The Official Eyewear of the CrossFit Games
CrossFit is proud to announce a new partnership with Zenni Optical, naming the innovative eyewear leader the Official Eyewear of the CrossFit Games.
LUXIAOJUN: The Official Weightlifting Shoe of the 2025 CrossFit Games
LUXIAOJUN has been named the Official Weightlifting Shoe of the 2025 CrossFit Games.
CrossFit and YETI Extend Partnership Through 2027
CrossFit and YETI will extend their partnership for another three years, solidifying YETI’s role as the Official Drinkware and Cooler of the CrossFit Games® through 2027.
Velites: Official Apparel and Footwear Partner of 2025 Games
Velites, a leader in innovative sports gear for functional fitness, has been named the Official Apparel and Footwear of the 2025 CrossFit Games.
CrossFit Extends Partnership with Hustle Up Through 2027
CrossFit and Hustle Up are thrilled to announce the extension of their partnership through 2027.
CrossFit and STRONG Coffee Extend Partnership
CrossFit is pleased to announce the continuation of its partnership with STRONG Coffee as it renews its commitment as the Official Coffee of the CrossFit Games.
CrossFit Partners With Tempo by Home Chef
CrossFit partners with Tempo by Home Chef, the innovative meal delivery service, making Tempo the Official Meal Delivery Partner of the CrossFit Games.
CrossFit Partners with Velites to Become the Official Grip and Jump Rope of the CrossFit Games
CrossFit is thrilled to announce a new three-year partnership with Velites, making Velites the official grip and jump rope of the CrossFit Games.
PBfit Becomes Official Partner of the 2025 CrossFit Games
CrossFit, LLC is thrilled to announce that PBfit is the Official Peanut Butter of the CrossFit Games.