Apple Intelligence is here.

Experience it now on the latest iPhone, iPad and Mac models with a free software update.1

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iPhone 16 Pro

Built for Apple Intelligence.

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Apple Intelligence available now1

iPhone 16

Built for Apple Intelligence.

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Apple Intelligence available now1

Apple Watch Series 10

Thinstant classic.

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MacBook Air

Sky blue colour.
Sky high performance with M4.

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Built for Apple Intelligence.

Apple Intelligence available now1

iPad Air

Now supercharged by the M3 chip.

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Built for Apple Intelligence.

Apple Intelligence available now1

AirPods Pro 2

Now with a Hearing Aid feature.2

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AirPods 4

Iconic. Now supersonic.
Available with Active Noise Cancellation.3

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Apple Trade In

Get credit when you trade in iPhone 12 or higher.Get credit when you trade in iPhone 12 or higher.4

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