Samsara Fleet Management Review and Pricing

Why We Chose Samsara for Sustainability

Samsara is our hands-down choice for the best fleet management system for sustainability. We were impressed with how Samsara has evolved to support green initiatives, having rolled out a Sustainable Fleet Management bundle back in 2023. Samsara is still unique in that it helps fleet managers plan the order in which they replace aging, less-economical and polluting ICE vehicles with eco-friendly alternatives. We love that the platform’s dashboard shows how much you’ll save in fuel costs and emissions if you switch to electric or hybrid models for each current ICE vehicle.

Samsara’s numerous sustainability-driven functions are not just add-ons; they’re built into the system’s core. You can monitor the performance of your electric and hybrid vehicles as you would for ICE models to help lower fuel use and extend the lifetimes of your vehicles with predictive and proactive maintenance. At the same time, Samsara can fulfill traditional fleet management needs and competes very well with other providers in every essential aspect, including driver safety. This vendor is unique because it is committed to staying relevant and useful as the world moves away from gasoline and diesel.

Samsara’s sustainability functions include real-time visibility into fuel data to help you reduce emissions and lower overhead costs. Source: Samsara

Ease of Use

When you open Samsara’s desktop dashboard, you can access the compliance, safety, maintenance, dispatch, fuel and energy, documentation and reports controls easily via the tabs on the left of the screen. We like that when you select a tab, the navigation bar remains visible. The dashboard has a landscape configuration and the clickable elements are well-spaced and presented clearly. Overall, we found the system straightforward to use.

We like that the customizable dashboard quickly and intuitively leads you into the platform’s primary functionality. You can set up advanced alerts for more than 15 categories, establish key performance indicators and monitor real-time driver behavior. We also appreciated the ability to review driver videos, set up geofences and manage fleet maintenance and dispatches.

Samsara’s clear, functional dashboard greets fleet managers with relevant data. Source: Samsara

Samsara Features

Below are some of our favorite Samsara features related to sustainability and the service in general.

Guidance for Transition to Electric Vehicles (EVs) and Hybrids

We love the EV Suitability function in Samsara’s Reports section, which helps fleet managers plan for a transition to EVs. They can determine which vehicles should be replaced first using four criteria: 

• Maximum lifetime mileage
• Average fuel efficiency
• Average daily range 
• Maximum daily range

For a more tailored analysis, you can customize your electrification criteria, account for light- and heavy-duty vehicles and filter results by specific tags or periods.

In this process, you’ll switch to a broad fleet overview to evaluate which vehicles are most suitable for electrification. You’ll see how each performs against the various criteria and view an estimate of average fuel and emissions savings. Samsara will rate each vehicle from “not suitable” for electrification (if less than 15 percent of your qualifying criteria are met) to “excellent” (if 80 percent or more of your criteria are met), with “good” and “okay” ratings for vehicles that fall in between. You may decide that investing in a new vehicle is economically worthwhile if doing so offers fuel savings of $25,000 or more per year.

Samsara’s EV Suitability report helps managers decide where electric vehicles may be better to use than ICE vehicles. Source: Samsara

General Fleet Reporting

Running reports with Samsara is straightforward. You select whether you want a report on a driver or a vehicle/asset and then choose the aspects you want to include. You set the start and end dates for the period you’re interested in and click Run.

Here are some fleet reporting highlights: 

• Activity and fuel: The system monitors 27 factors, including fuel consumption and cost, high engine torque, idle time, distance, driver efficiency, coasting, time in cruise control, engine idle time and more. EV and hybrid monitoring metrics include the total distance traveled using electric power and energy consumed in kilowatt-hours (kWh) per vehicle.
• Safety: This report includes 21 categories, including acceleration, braking, speeding, harsh turn counts, maximum speed, safety score, acceleration count, braking count and more.
• Compliance: This report tracks when drivers are on and off duty, how much time they spend driving for company business vs. personal use, time spent in the sleeper berth and more. We appreciate the Attributes feature, which makes it easy to identify and allocate drivers with specific license classes or vehicles with particular fuel types. You can apply user-defined characteristics to both drivers and assets, making the system highly customizable and efficient.
• Maintenance: This report delivers information on driver vehicle inspection reports (DVIRs), including safe and unsafe submitted DVIRs.
• Charging trends and battery health: We like that you can access charging trend data to see how many times an EV or hybrid vehicle has been charged, for how long and the total kWh charged. The vehicle diagnostic report includes a battery health algorithm that can alert you to excessive battery degradation.
• Planned vs. Actual report: This handy feature calculates a route’s pre-calculated time and distance versus the actual time and distance the route took. We love how this data helps small businesses identify how much fuel could be saved by selecting optimal routes. 

We were impressed that Samsara involves both fleet managers and drivers in general fleet reporting. The platform can create customized forms or send preexisting forms that drivers can access via their app. Drivers can use these forms to report incidents such as oil leaks and managers can use these reports to assign repairs. 

Samsara gives users some of the most in-depth fleet and driver management reporting on the market. Source: Samsara

Alerts and Notifications

Samsara includes 34 built-in alerts that users must activate for events like: 

• Dashcam disconnection
• Vehicle fault codes
• Unsafe driving (including speeding and abrupt braking or hard cornering) 
• Hours-of-service violations 

You can also receive alerts on compliance-related events, device health, driver behavior, equipment, location and routing, maintenance, safety and security.

We were impressed by the platform’s flexibility in alerts and notifications. Alerts always appear on your Samsara dashboard, but we like that you can also get them via email, text message and push notification. You can send alerts to individual users, groups or additional contacts who aren’t on the Samsara dashboard. (For example, you can send a text message to a customer when a truck enters their specific geofenced area.)

You can also choose to receive an alert when an EV battery charge level increases or decreases by a specified value.

Tracking and Dashcam Equipment

Samsara’s sensors record and transmit driver and vehicle data to your dashboard via a 4G cellular signal or a high-speed Wi-Fi connection. They send information on all vehicles to your desktop and app dashboards every second — significantly faster than many competitors we reviewed. In comparison, FleetUp and Force Fleet Tracking update every 10 seconds, Verizon Connect refreshes every 30 seconds and Azuga does so every 30 to 120 seconds, depending on your plan. Our Motive review reveals that its 1- to 3-second refresh rate is Samsara’s closest competitor.

There’s a dual-facing dashcam (with one camera monitoring the driver’s cab) and a single-facing dashcam that records only the driver’s view. The following dashcam features impressed us: 

• AI-powered functionality: We like how Samsara has incorporated artificial intelligence (AI) into its cameras. These high-definition AI cameras detect and film events such as driving erratically or blowing through a stop sign. The recorded video is then sent back to the Samsara platform, where it can be accessed easily. We appreciate that you can use these videos to help drivers eliminate bad habits and defend against insurance claims. 
• Night vision: Impressively, the cameras are also equipped with highly effective night vision technology, which captures extensive detail even in the dark. 
• Driver alert function: Samsara’s dashcam driver alert function is designed to keep drivers safe by detecting signs of distraction or dangerous behavior and issuing an audible warning. The system automatically records the incident for fleet managers to review. We appreciate that this feature is part of Samsara’s ongoing investment in AI-powered technology. For example, the driver drowsiness detection feature provides real-time in-cab audio alerts and helps managers effectively address fatigue-related incidents.
• Panic buttons: Panic buttons can send video back to the base if a driver gets into a compromising situation or emergency. 
• Livestream: Administrators can use the livestream function to remotely watch whatever the dashcam is recording live and hear audio. Each dashcam can livestream for five minutes a month, but you can obtain more time by purchasing Samsara’s livestreaming license for an additional cost.
• High-quality video: The system allows up to 19 hours of 1080p recording for front-facing AI dashcams and 33 hours for dual-facing AI dashcams. We like that managers can balance recording time versus picture quality in the dashboard. 
• Camera health monitoring: The system can detect “camera health” — specifically, whether a camera’s images and videos are misaligned or whether there are lens obstructions. 

Samsara has two types of dashcams, including one with dual cameras. Source: Samsara

AI-Powered Driver Incentives

We were impressed by Samsara’s AI-powered Positive Recognition capability, which acknowledges good drivers in three key areas: safety, fuel efficiency and HOS compliance. We love how it tracks “streaks” of incident-free driving, such as maintaining safe speeds and staying focused on the road and celebrates milestones with badges of recognition when they’re achieved.

The system also sends notifications about drivers who have improved their safety scores. Samsara says this feature can boost engagement and potentially reduce staff turnover by enabling managers to recognize and reward safe, compliant driving.

Live Vehicle and Asset Tracking

Select the Fleet tab on the Samsara dashboard to see where all your vehicles are at any time. Drilling down further, select the dots on the map to view the precise locations and data, like the driver name and vehicle identifier. Additional tracking features include the following:

• Second-by-second tracking: We love that Samsara offers second-by-second tracking, so what you see on the map is close to a real-time view. This functionality sets Samsara apart from other providers with slower refresh rates. 
• Multiple map views: You can choose the default map view, a terrain view or a satellite view. We like that you can overlay current traffic to see your drivers’ local conditions.
• Driver guidance: If a driver has trouble reaching their destination, you can guide them via the mobile app. You can also warn drivers of traffic jams or bad weather so they can choose a different route. You can even share the live map with customers so they can see where the vehicle is and when it’s expected to arrive.
• Auto immobilization: We love Samsara’s auto immobilization feature, which can shut down a vehicle if the onboard unit detects tampering, even without a cellular data connection.
• AT11 asset tracker: Samsara’s AT11 asset tracker is a compact device about the size of a fun-sized candy bar. We love how it draws minimal power from its lithium batteries and is built to withstand constant vibrations, extreme temperatures and impacts of up to 5,000 pounds. This durable little tracker is perfect for discreetly and reliably monitoring anything from toolboxes to medical stretchers over long periods.

Samsara’s live GPS mapping lets you see all your vehicles’ locations in real time. Source: Samsara

Mobile App

Samsara has two apps: Samsara Fleet for fleet managers and Samsara Driver for drivers. Both are available in the Apple App Store and the Google Play Store:

• Samsara Fleet: With Samsara Fleet, you can update drivers’ schedules, add new jobs and adjust job schedules; they’ll see all the changes in their app. We appreciate that the Fleet app offers the same functionality as the desktop dashboard. You can see where your fleet and individual vehicles are at any time, share driver locations with delivery recipients, receive notifications and message team members, including other administrators.
• Samsara Driver: Samsara Driver streamlines driver tasks with guided workflows, route and job information, electronic DVIRs and inspection reports, hours-of-service tracking, electronic logging device (ELD) data and routing information. It also enables two-way messaging with fleet managers. We like the workflow automation function that, for example, can remind drivers of end-of-day tasks or specific documents they must collect on a job.

The Samsara Fleet mobile app helps managers monitor fleets while on the go. Source: Samsara

Geofencing

Want to know whether a vehicle or asset enters or leaves a particular area? With Samsara, you can define these areas as geofences and get alerts when the boundaries are crossed. Here are some common geofence uses:

• Unauthorized usage: A geofence can mark the area where your fleet is expected to be. If a vehicle or asset leaves the area you’ve set as a geofence, that could indicate it’s been stolen.
• Compliance: Geofences can help you monitor and enforce compliance with regulations related to restricted areas, such as when vehicles transport hazardous materials.
• Client arrival and delivery information: You can trigger an alert when a vehicle approaches its destination, allowing a receiving warehouse to prepare for arrival. This feature gives on-site staff time to get ready and can reduce the time needed for loading and unloading goods. 

Geofencing allows for extremely precise programming, up to 40 vertices per area. It can be particularly useful in situations like yard moves (very short, low-speed journeys in confined areas, such as warehouse facilities and freight yards), which sometimes must be flagged on ELD logs. 

Marketplace and Application Programming Interface (API) Integrations

Samsara has one of the largest third-party marketplaces of all the GPS systems we reviewed, with 300 available integrations. As our Azuga review notes, that vendor also has an impressive API, but Samsara’s marketplace is a bit more extensive.

Standout examples include apps from Ford and General Motors that allow companies to access manufacturer-grade data for more efficient fleet management. We like that you can choose from apps that help you improve compliance, routing and dispatch and fleet safety. However, be aware that some apps have separate costs.

Some available apps can help you reward good driving behavior and score lower insurance premiums. As you choose business insurance for your company, specifically commercial auto insurance, see if the insurer’s app integrates with the Samsara system. This synergy can benefit small businesses looking to cut costs and simplify operations.

We liked that with Samsara’s API, you can integrate all fleet data into other business apps and software programs for an interconnected technology suite that streamlines operations. Prebuilt webhooks can help you integrate system notifications into other technology solutions. 

Samsara offers a full REST API option for integration with other software and apps. Source: Samsara

Samsara Pricing

We were disappointed that Samsara doesn’t transparently list pricing on its website. Businesses must contact the company for a custom quote. 

The following are confirmed prices we obtained via a company rep in 2024 to give you an idea of what you might pay. These prices reflect fleets of 10 or fewer vehicles and three years of annual licenses and include hardware, cloud software, cables, ongoing firmware updates and cellular data connectivity for cellular gateways:

• Vehicle IOT Gateway: $1,584 ($44 a month)
• Dual-facing AI dashcam: $2,160 ($60 a month)
• Front-facing AI dashcam: $1,584 ($44 a month)
• Unpowered Asset Gateway: $432 ($12 a month)
• Powered Asset Gateway: $558 ($15.50 a month)
• Powered Asset Gateway Plus: $756 ($21 a month)

These prices are higher than those of many competitors we reviewed. Check out our review of ClearPathGPS and our GPS Trackit review to learn about companies with different pricing models and lower costs than Samsara.

If your fleet has 10 or fewer vehicles, you must pay for the equipment and three-year annual fees in full upfront. If you have 11 or more vehicles, you can pay monthly. To get the best deal, it may be worth getting quotes from two or three other providers and asking Samsara to do better. 

Samsara offers a 30-day money-back return period for new customers, which we appreciate, considering the minimum contract term is 36 months.

Implementation and Onboarding

We love that getting started with Samsara is exceptionally straightforward. You have access to a customer success team for 30 days after signup. After you sign up for the service, you do the following:

• Create an online account
• Download the apps
• Set up administrator accounts and driver and vehicle files
• Install the GPS tracking unit, dashcam and any other hardware you’ve ordered

Installing the equipment shouldn’t take long, and you can speed up the process by using the Samsara Fleet app. Implementation is as simple as plugging in the device and pairing it with the software.

That said, if your business wants to use the API to develop integrations between Samsara and other software, it may add significant time to your implementation period. The Samsara website includes product tours, webinars and a video library to assist with onboarding.

Samsara facilitates plug-and-play vehicle and asset connectivity. Source: Samsara

Customer Support

• Support channels: We like that Samsara provides 24/7 support via phone, live chat or a ticketing system through your account. 
• Self-service: Samsara has an extensive online knowledge base that provides in-depth instructions, tips and advice on various topics, including hardware, compliance, workflows and telematics systems. There’s also an extensive video library with product tours and installation guides. Only Azuga’s and Verizon Connect’s knowledge bases are as large. (Learn more in our comprehensive review of Verizon Connect.)
• Better Business Bureau (BBB) accreditation: Notably, Samsara is accredited by the BBB, which gives the company an A+ rating. That’s remarkable because it’s the top rating from the BBB and many of the company’s rivals aren’t accredited at all. 

Still, Samsara’s online customer reviews are a bit concerning. The company averaged a dismal 1.17 out of five on the BBB website. Its Trustpilot rating fares better at 3.1 out of five and includes some glowing reviews. Businesses should carefully weigh these mixed reviews when considering Samsara.

Limitations

Although Samsara has impressive features, it may not be right for every business. Consider the following limitations: 

• Long-contract requirement: While we appreciate Samsara’s money-back return period — which can, to our understanding, go up to 60 days — the requirement to sign up for a three- to five-year contract is a serious commitment. Also, the requirement for businesses with 10 or fewer vehicles to pay for equipment and airtime in advance may dissuade these companies.
• Add-on costs: Although Samsara’s app marketplace is comprehensive, many apps — particularly those related to maintenance and tire monitoring — cost extra. These added costs can limit the system’s potential for small businesses on a budget.

Methodology

During our search for the best GPS fleet management services, we examined a range of vendors, taking a close look at features that help improve driver safety, reduce transportation time, allow near-real-time driver and vehicle monitoring and tracking and increase fuel efficiency. To help you choose the right fleet management system, we evaluated each vendor’s implementation process, pricing, refresh rate, customer service and equipment and more. We named Samsara the top vendor in this sector for businesses that want to prioritize sustainability because the company emphasizes fuel efficiency improvements and helps guide businesses through the process of transitioning from a gas-powered fleet to a hybrid and electric one.

Bottom Line

We recommend Samsara for …

• Companies that want to transition to electric vehicles.
• Businesses that want to track equipment and assets on the same platform as their vehicles.
• Organizations that want to send customers live vehicle location maps and ETAs.

We don’t recommend Samsara for …

• Businesses that don’t want to pay extra for features that other fleet tracking services offer as part of their subscription fee.
• Companies on a budget that don’t want to commit to three years of service and pay extra app fees.

Neil Cumins contributed to this review.