Fragrance
Calling us fragrance-obsessed here at Byrdie HQ would be an understatement. In this section, you'll find the perfumes our editors can't stop spritzing, new scent ingredient trends, interviews for iconic perfumers, and more.
The 9 Best Spring Perfumes Byrdie Editors Are Wearing for Every Occasion
Is Fragrance the New Skincare?
All The Reasons Tom Ford’s Black Orchid Fragrance Is A Modern Classic
What do VIP Tickets to Coachella Smell Like?
Vacation's Latest Fragrance Bottles Golden Hour at Sea
Glossier's Newest Perfume Will Inspire You to Tend Your Inner Garden
This Nostalgic Note Is Taking Over Fragrance This Spring
Espresso-Based Fragrances Are the Newest Yummy Gourmand
Spring 2025’s Biggest Fragrance Trends Are All About Violets and Nostalgia
Roll-On vs. Spray vs. Solid Perfume: The Expert Guide to Fragrance Formats
All the Chic NYC Girls Are Carrying Solid Perfume—Here’s How To Use It
Billie Eilish's Newest Perfume Invites You to Roll the Dice
This Cuffing Season, Let Your Perfume Play Matchmaker
Sabrina Carpenter's Newest Fragrance Is Literally That Me Espresso
The Ultimate Dolly Parton Beauty Keepsake Has Landed
Khloé Kardashian Says She Feels "Naked" Without Her New Fragrance
Perfumer Jean-Christophe Hérault on His Latest Fragrance for Chloé
“Functional Fragrances” Are the Secret to a Stress-Free Holiday
Bedtime Perfumes Are the New Fancy Pajamas
My Brother Is a Men’s Fragrance Snob—These Are the Colognes He Brags About
12 Tips For Choosing A Fragrance Gift, Straight From Experts
Vacation's Holiday Candle Will Transport You to an '80s Ski Chalet
Merit’s First-Ever Fragrance Feels Like Your Favorite Pair of Jeans
Incense Perfumes Are the Mysterious Fragrance Trend Taking Over This Fall
TikTok's Favorite Perfume Brand Just Dropped Solid Fragrances
Glossier Just Surprise Dropped Two New Fragrances
Perfumer Juliette Karagueuzoglou On Her New Christian Louboutin Perfume
Freshly-Baked Fragrances Are Fall's Biggest Perfume Trend
Cult Gaia's First-Ever Fragrances Are as Pretty as Its Signature Handbags
Tory Burch's New Fragrance Smells Like Vintage Handbags and Confidence
Bella Hadid's Ôrebella Just Launched the "Grown-Up Vanilla" Fragrance of Our Dreams
Sol de Janeiro’s Latest Body Mist Is Ready to Hit the Dancefloor
Sabrina Carpenter Just Dropped a "Flirty" Cherry Perfume
5 Luxury Fragrance Trends to Elevate Your Summertime Galavanting
Strawberry Perfumes Are the Juicy Fragrance Trend Taking Over This Summer
Sol de Janeiro’s New Body Mist Would Be at Home in Barbie’s Beach Bag
Cherry Perfumes Are the Official Fragrance of Summer: 6 Trending Picks
Jackie Aina Shares the Secret Spots She Spritzes With Perfume
I Finally Found My Signature Scent Thanks to This Cool-Girl Perfume Brand
Beautycounter's New Fragrance Is Like Summer In a Bottle
How to Apply Cologne: Perfumers Share Their Top Tips for Smelling Great All Day
Kylie Jenner's Debut Perfume Is a Nod to Kris Jenner
2024's Biggest Fragrance Trends Include Unexpected Vanilla Scents and Modern Body Mists
The 11 Best Budget-Friendly Perfumes That Rival High-End Options
This New Fragrance Primer Will Keep Your Perfume Alive for a Full 24 Hours
The Best Luxury Perfumes Will Give a Fancy Upgrade to Your Fragrance Collection
Holiday 2023's Fragrance Trends Offer an Olfactory Trip Down Memory Lane
Perfumer Natalie Gracia-Cetto on the Power of Scent Memories and Gucci Guilty Elixir
All About Oud, the Smoky, Sensual Fragrance Note That Always Turns Heads
All of My Favorite Sol de Janeiro Perfume Mists Are on Sale Right Now
The 9 Best Perfume Oils of 2025, Editor Tested & Reviewed
9 Y2K Scents That Still Hold Up
Kelsea Ballerini Wears This "Feminine and Warm" Perfume Onstage
What Does The White Lotus Resort Smell Like?
Snif Makes My Signature Scent, But Its Newest Launch Seriously Rivals It
I Found the Best Under-$25 Amazon Beauty Gifts From Sol de Janeiro, OPI, and More
The 13 Best Perfumes Similar to Baccarat Rouge 540, According to an Expert
Blake Lively’s New Hair Line Scent Was Inspired by This $32 Amazon Candle
Courteney Cox's New Fragrance Is Inspired by Her Daughter, Coco Arquette
Bella Hadid Is Becoming Her Own Muse
Taylor Swift's Favorite Fragrance Smells So Good It'll Haunt Your Ex
The 7 Best Pheromone Perfumes to Smell Irresistible—and Maybe Even Attract a Partner
The 13 Best Colognes for Men to Smell Irresistible
Vacation's New Fragrance Will Have You Ready for Hotel Happy Hour