Loren Weisman Quotes

“Stay Calm, Stay Covered, Stay Considerate, Stay Cautious & Stay Caffeinated.”
― Loren Weisman

“The most effective brand messaging strategy is not to create the messaging that makes the most sense to you.

It is creating the brand messaging that makes you, your brand and your products make the most sense to others.”
― Loren Weisman

“I trust those with discipline much more than I trust those with motivation to get the job done.

Motivation often times shows an expiration date. Those with true discipline have the endurance, the dedication and the problem solving skills to make things happen.”
― Loren Weisman

“Take the time to vet the source before you make it a resource.”
― Loren Weisman

“Your story, shared with authenticity can do more to sell you than any sales pitch, marketing piece or ad.”
― Loren Weisman

“Amplify with your authority instead of shouting publicity. A sell only goes so far.
Your experience, knowledge and authenticity have the endurance to engage and sustain a connection.”
― Loren Weisman

“It is very challenging to effectively act on motivation and inspiration alone.

Without education and direction, forward motion can become a great challenge.”
― Loren Weisman

“The money that many think they are saving by not creating correct branding NOW, ends up costing them tenfold or more in the marketing and advertising LATER.

A marketing plan without the right #brand blueprint will always cost more, take longer and tend to deliver subpar results compared to a well branded business.

Build the foundation strong so that everything placed on top of it can be supported and set up to thrive and succeed.”
― Loren Weisman

“Pictures of people with influencers doesn’t make them a person of influence or an influencer.

Be drawn to those showcasing and sharing authenticity, authority, experience and knowledge.

Be less concerned with who someone is standing next to.”
― Loren Weisman

“Being a celebrity does not make someone an authority.

Take it all in, but do the due diligence, vetting and fact checking before you buy into the hype that may be truly popular but is entirely false.”
― Loren Weisman

“Your focus on only motivation, instead of expanding your reach and knowledge through education, communication and comprehension, is the reason for stagnation in your forward motion.”
― Loren Weisman

“Looking for someone to hear you and your desired message of change? Do not open with insults, attacks and attitude pointed at the people that might be able to help make that change.”
― Loren Weisman

“Confidence has to be backed up with competence.”
― Loren Weisman

“All the drive in the world is worthless if you are driving yourself off a cliff.”
― Loren Weisman, The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music

“Your volumes can speak volumes.

That extra awareness of your 12,3,6 and 9 when it comes to volume, story and dynamics can spotlight the difference between the consummate professional and the person that has no awareness what so ever.”
― Loren Weisman

“Anyone can have the best product, people and team, but arrogance, ignorance and avoidance when it comes to communication will destroy any brand, concept or company.”
― Loren Weisman

“If you are working yourself to death, how can any investor feel safe, confident and secure investing in you?”
― Loren Weisman

“The authenticity in your story, the authority in your delivery and the personalization of your presentation will make you that much more real and able to reach that many more people in your real estate business.”
― Loren Weisman

“A brand messaging strategist focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.”
― Loren Weisman

“The 40 Hour Expert and Authority? Check up on them first before you send them a check.”
― Loren Weisman

“When you sign up for Instagram, you are agreeing to their terms of service.

When you put content up, you agree that while you own the content you are giving them rights to it as well.

This did not go into effect recently.

This is common place for many social sites.

And you can not post a picture with a statement saying that you do not agree to the agreement you have already agreed to by using the site.”
― Loren Weisman

“Please give credit where credit is due.

Are you up to code? With your content creation conduct?

Honor the creators if you are going to use their content to promote yourself or your business to your audience.”
― Loren Weisman

“Focus on your messaging before you focus on your marketing.

The skip to marketing when the messaging is not in place makes for more expensive marketing costs, confusion with the public and their perceptions as well as a lack of continuity and endurance growth.

There are hundreds of ways to tell a story and thousands of ways to tell different parts of a story.

Still, be sure you have your story and the foundation of its messaging solid, situated and clear before bringing it to a public that has a very short attention span and tends to read only headlines.

Many will need to see you telling your story and different parts of it a number of times before they click through, read on, connect or buy from you.”
― Loren Weisman

“If you can't say it to their face, don't say it behind their backs.

Speaking "in confidence" has lost a great deal of "confidence" in that being true these days.

With the ears and recording devices out there that are looking for you to...

slip something out for them to use against you...

share something you shouldn't...

Say something that could be taken the wrong way...

Or some one looking to get a sound byte that could bite you in the rear...

It is good to keep those elements in mind as you are talking, texting, emailing, posting or sharing anything and everything.

Think of it as preventative maintenance and crisis management to keep a crisis from happening.”
― Loren Weisman

“Would you want to be marketed to with the same tactics that you use to market to others? If not, then consider changing the message.”
― Loren Weisman

“I find it wonderful how a microwave, a wet paper towel and 15 seconds can extend the life, taste and quality of pretty much any cake donut.”
― Loren Weisman

“The messaging in your sharing, pitching and marketing should invite people to want to learn more, over making them feel like don’t know anything at all.”
― Loren Weisman

“Back up your claims with the proof to highlight the authority in them.
This helps you stand out over the false hype that so many claim and never back up.”
― Loren Weisman

“Spread your story and messaging out, over time, and over different types of media in short segments that invite people to want to learn more.”
― Loren Weisman

“Would you want anyone to read, See or hear...

that picture, video, blog, quote, audio or rant...

tomorrow, next week, next month, next year or in five years?

Then don't post it today.”
― Loren Weisman