luce (cry bebè's back from hiatus)'s Reviews > Welcome to the Hyunam-Dong Bookshop

“Isn’t that what life is about? Forging forward with the answer you have – stumbling along the way and picking yourself up – only to one day realise that the answer you’ve held on to for a long time is not the right one . When that happens, it’s time to look for the next answer. That’s how ordinary folks, like herself, live. Over our life span, the right answer will keep changing.”

A balm for the soul, Welcome to the Hyunam-Dong Bookshop makes for the perfect comfort-read. Hwang Bo-reum’s storytelling was a delight, and I found myself wholly won over by how thoughtful and humane her novel is. A healing slice-of-life, Welcome to the Hyunam-Dong Bookshop around the Hyunam-dong Bookshop, located in a small residential neighborhood outside Seoul. We meet the owner, Yeongju, a woman who by her late 30s feels burnt-out, both by her professional life and her personal one. After divorcing her husband and quitting her job, Yeongju decides to fulfil her dream and opens a bookshop. But setting up a successful business is no easy feat, and in the first few months, Yeongju is still feeling emotionally drained. So she spends most of her days crying, or looking gloomy, which does little in terms of attracting new customers. She does have a regular, an older woman who is quite frank in pointing out Yeongju’s flaws when it comes to managing the bookshop. Yeongju ends up hiring a barista, Minjun, who is also dealing with doubts about his future (starting a ‘real’ career, and so on). We then meet new regulars, some of whom end up working at the bookshops, while others end up participating in its reading clubs and or attending its various events.

“Running an independent bookshop was like roaming a stretch of land without roads. There was no tried-and-tested business model. Bookshop owners live day by day, hesitant to plan too far ahead .”

We gain insight into their lives, their everyday worries, their thoughts on happiness and love, and their differentiating values (should you pursue a respectable high-paying career? Should you stay in an environment that is detrimental to your mental health? How do you cope with parental pressure? If you choose to follow your dreams, does that make you selfish?). I loved how despite their differences in age and personality, they are all trying to heal, to be a little less lost, a little less lonely.

“A curious feeling swept over her. The feeling of being accepted.”

We are given almost a documentary-like insight into the behind-the-scenes of running a bookshop. Yeongju has to come up with ways to attract more customers, she has to weigh whether she wants to stock books that are bound to sell (because they are written by a well-known author or were mentioned by someone famous) or whether she should treat all books the same way, regardless of the likelihood that they will be bought. And what to do when someone asks for a recommendation? As a bibliophile, I was utterly absorbed by this verisimilitude approach to the publishing and book-selling scenes. Not only is the book full of literary references but we also get to read about the characters’ different opinions of the same books, debate what is and what isn’t good writing, and so on.

“Because it’s our first life, worries are aplenty, and anxiety, too. Because it’s our first life, it’s precious. Because it’s our first life, nobody knows what’ll happen even in five minutes.”

I loved seeing the way they connect and support one another, and I found the pace of their blossoming friendships to be really believable. There are also some bittersweet moments. We have characters confronting painful memories, thinking back to past disappointments, and or struggling to see a more fulfilling future. The author allows her characters to question themselves, their past behaviors, and their present-day feelings. The way these characters change and or consider things felt very organic, and I was almost lulled by the realistic rhythm of their thoughts and their conversations. Throughout the novel, I found myself growing fond of the Hyunam-dong Bookshop and its people.

“All of you should find something you enjoy doing, something that makes you excited. Instead of pursuing what is recognised and valued by society, do what you like. If you can find it, you’ll not waver easily, no matter what others think. Be brave.”

Welcome to the Hyunam-Dong Bookshop is such a charming novel. Its heartwarming slice-of-life atmosphere wholly complemented Hwang's meditative and slightly melancholic storytelling. The characters, from their everyday worries to their longstanding regrets, felt like real people, and I was completely invested in their journeys. I can’t wait to read this again as I already miss Yeongju & co!