luce (cry bebè's back from hiatus)'s Reviews > The Friend Zone Experiment

dnf

our mc, the (quasi)estranged daughter of wealth, runs her own fashion brand and is possibly in line to inherit the family empire...sounds familiar? initially, this nod to Crash Landing onto You amused me. however, Zen Cho's latest novel quickly devolves into a bland rehash of romcom and K-drama clichés.
what's most disappointing is the complete absence of Cho's trademark witty humor and playful satire. Cho's prose feels flat and uninspired compared to her usual works.

it pains me to admit that The Friend Zone Experiment feels like an attempt to cash in on the romcom trend. while i understand its potential for commercial success over Cho's fantasy novels, i had hoped for her to inject more of her style into the genre. instead, we're served one cliché after another—like a beautiful MC who doesn't realize her own attractiveness ("conscious about her jaw," but somehow "no less lovely now—more so, if anything").

despite the characters' wealth, Cho's attempt to immediately garner sympathy for our 'relatable' MC (who has launched a successful brand and owns a flat in London... in this economy?) feels rushed and contrived. then there's this perplexing moment: "She had wondered over the years if he was gay and that was why things had gone wrong when she’d fallen for him. But she wasn’t wearing a blouse under her jacket, and there was something about the way Ket Siong’s eyes were carefully avoiding her neckline that made her think that wasn’t it." i don't even know where to begin with this. it was a choice, one that would not be out of place in a Wattpad story, but i am dissapointed to see an author who previously centred her stories on queer characters write something so banal.

this novel falls short of Cho's usual brilliance (boring characters, predictable story, flat writing) and lacks the charm and depth i have come to expect from her