Customer Advocacy Software Resources
Articles, Discussions, and Reports to expand your knowledge on Customer Advocacy Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, discussions from users like you, and reports from industry data.
Customer Advocacy Software Articles
How to Implement an Impressive Customer Marketing Strategy
Many companies spend a vast amount of their marketing budget on acquiring new customers.
Introducing G2’s New Brand Advocacy Services Category
On April 26, 2023, G2 launched a new category called Brand Advocacy Services. This category is aimed to reflect the growing offerings among marketing service providers to help businesses develop advocacy programs and drive brand loyalty. G2 has a Brand Advocacy Software parent category housing Customer Advocacy software and Employee Advocacy Software. With the new category, G2 will cater to the software and service side of advocacy marketing.
Customer Marketing the G2 Way
In the ever-changing landscape of marketing throughout the COVID-19 pandemic, one constant has been that knowing your customer is key. But how do you harness the voice of your customer in a sea of software?