Best PR Firms in London, England
Standing out in Greater London’s global communications scene takes a PR partner who understands both local nuance and international reach. G2’s Research team has verified and ranked 12 top-rated firms in Greater London, backed by authentic user reviews. These firms offer expertise in media relations, crisis management, reputation management, and content creation, helping businesses in Greater London, including creative agencies in Soho, financial teams in Canary Wharf, and tech innovators in Shoreditch, tell their story and strengthen their brand presence across international markets. Compare PR firms based on real customer experiences, pricing, and service offerings to make an informed decision and find the right partner for world-class communications built on local insight and global perspective.
G2 takes pride in showing unbiased reviews on client satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Allison+Partners is a fast-growing global communications firm, where daring creativity leads the way.
- 75% Small-Business
- 25% Mid-Market
Albion Drive is a strategic communications partner for fast growth companies and challenger brands.
AxiCom conducts public relations campaigns for some of the world's most innovative technology companies.
Finsbury is a strategic communications agency that develops strategic and crisis communications programs for clients in a range of industries, including financial services, retail, energy, telecommuni
Hunter Public Relations is an award-winning consumer products PR firm located in New York City.
We create relevant and compelling media and social campaigns.
KBS Albion is part strategic consultancy, part startup for hire. KBS Albion works with corporates and startups who want to think big about the future.
Kwittken is one of the fastest growing, modern communications agencies in the world, with offices in New York, London and Toronto.
Mercury is a high-stakes public strategy firm.
Sard Verbinnen & Co is a corporate and financial communications firm that provide communications counsel and services to clients including multinational corporations, smaller public and private co
Sister is a creative marketing and communications agency for lifestyle destinations, fashion and consumer brands.
Were an independent communications agency with a passion for delivering progressive work that rises to the challenges businesses face today.
- 100% Small-Business
Learn More About PR Firms
As the UK’s premier hub for innovation and international business, Greater London demands high-performance public relations. While the cloud computing landscape is pushing digital transformation across sectors like SaaS, finance, and government, the UK, especially London, is setting its own pace in scaling narratives through technology, media, and fintech leadership. From deeptech disruptors in East London to global banks in the City, businesses here need trusted PR firms that deliver clarity, reach, and results.
Here’s what you need to know before choosing a PR firm in Greater London.
What Are the Benefits of Hiring a Greater London PR Firm?
- Rapid media exposure and brand awareness
- Clearer positioning in crowded or technical markets
- Proactive management of brand reputation
- Access to top-tier UK and global media outlets
- Thought leadership that builds trust and influence
- Crisis and stakeholder communication readiness
- Consistent execution across product launches and campaigns
Top PR Firms in Greater London: Benefits Highlighted by G2 Reviewers
Relationship-Driven Team
“The team were wonderful. It's critical for me to work with people who understand my goals, listen, and also push when I need to be pushed. PANBlast brings all of that, with a level of organization that gives me confidence everything is on track.”
— Job Title not provided, Computer Software, PANBlast Software Review
Fast, Flexible, and Tech-Savvy
“Proactive team who gets a lot done, quickly! Deep understanding of the tech industry, flexible with startups' needs.”
— Job Title not provided, Mental Health Care, PANBlast Software Review
Results-Oriented Media Execution
“They deliver on what they promise. The process is simple, and you know what you're getting. They’ve helped elevate our brand across news media and social.”
— Job Title not provided, Marketing and Advertising, Baden Bower Review
Strategic and On-Point
“Fast efficient and straight on point. Understands the mission. Always here to support with smart strategic ideas.”
— Business Owner, Marketing and Advertising, Otter PR Review
Deep European Media Expertise
“Ballou stands out for its deep understanding of the European media landscape and its strategic thinking. They tailor their advice to our needs and go beyond tactical PR.”
— Job Title not provided, Information Technology and Services, Ballou Review
Best-Rated PR Firms in Greater London Based on G2 Reviewers
- G2 Rating: 4.9
- Number of Reviews: 12+
- Industries Served: Computer Software, Mental Health
- G2 Rating: 4.8
- Number of Reviews: 10+
- Industries Served: Information Technology, Startups
- G2 Rating: 4.7
- Number of Reviews: 20+
- Industries Served: Marketing, Advertising, Entrepreneurs
- G2 Rating: 4.6
- Number of Reviews: 8+
- Industries Served: European Tech, Information Services
Ratings reflect verified G2 reviews as of August 2025
Why Greater London Businesses Need Industry-Specific PR Firms
Industry alignment in PR is critical, especially in a fast-paced, regulated landscape like London. A biotech company operating in South Bank doesn’t have the same media priorities as a fintech scale-up in Canary Wharf. Sector-savvy PR firms understand these nuances, from the right trade publications to compliance sensitivities, and can deliver targeted, timely communication that resonates.
Additionally, London-based PR experts bring in-depth understanding of UK and EU media cycles, regulatory environments, and cultural tone, essential for international brands entering the market or domestic companies looking to scale across Europe.
What PR Services Do Greater London Agencies Offer?
- Strategic Media Outreach - Build relationships with key journalists and place stories in mainstream and trade publications.
- Message Development - Refine brand narratives, elevator pitches, and PR angles to ensure consistency across campaigns.
- Reputation Management - Monitor press and social media sentiment, address concerns quickly, and protect executive brands.
- Crisis Communication - Offer immediate, expert guidance and external communications during unexpected events.
- Thought Leadership Content - Produce authored articles, whitepapers, and interviews to build executive visibility.
- Product & Event PR - Support launch strategies with compelling media plans and real-time execution.
How Much Do PR Firms Cost in Greater London?
London PR pricing is shaped by firm size, service scope, and the experience of the team assigned. Broadly:
- Hourly rates range from £120–£250/hour
- Monthly retainers are common, usually between £4,000–£12,000, especially for high-touch media support
- Project-based PR—like a campaign launch or rebrand—can range from £7,500–£25,000+, depending on deliverables
Startups and scale-ups often prefer flexible retainers with quarterly strategy reviews, while corporates may opt for full-service, cross-channel retainers.
Questions to Ask Before Hiring a PR Firm in Greater London
- What specific experience do you have in our industry?
- How do you measure success—media impressions, backlinks, share of voice?
- Who will manage our account day to day?
- Do you have relationships with UK-based journalists relevant to our market?
- How do you handle fast-turnaround or crisis situations?
- Can you walk us through a campaign you led from concept to result?
- What tools do you use for reporting and sentiment analysis?
- How do you balance earned, owned, and paid media strategies?