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At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
GoodData
Star Rating
(547)4.2 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansLooker
Star Rating
(1,556)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that GoodData's Data Visualization capabilities are strong, scoring 8.5, with reviewers appreciating the variety of customizable charts and graphs. In contrast, Looker, with a score of 8.4, is noted for its clean and intuitive visualizations, but some users feel it lacks the same level of customization.
- Reviewers mention that GoodData excels in Data Governance with a score of 8.1, highlighting its robust security features and user access controls. Looker, scoring slightly higher at 8.3, is praised for its comprehensive data management tools, but some users find its governance features less straightforward.
- Users on G2 say that GoodData's Ease of Setup is rated at 7.8, with many finding the initial configuration manageable but requiring some technical knowledge. Looker, with a score of 8.1, is often described as more user-friendly during setup, making it easier for teams to get started quickly.
- Reviewers mention that both products have a strong Quality of Support, each scoring 8.7. However, users report that GoodData's support team is particularly responsive, while Looker's support is noted for its extensive documentation and community resources.
- Users report that GoodData's Data Querying capabilities score 8.0, with many appreciating its straightforward SQL-like interface. Looker, scoring higher at 8.5, is often highlighted for its powerful querying features and ability to handle complex data sets efficiently.
- G2 users say that GoodData's Calculated Fields feature scores 8.2, with reviewers appreciating its flexibility in creating custom metrics. Looker, with a score of 8.5, is praised for its advanced calculated fields functionality, allowing for more complex data manipulations.
Pricing
Entry-Level Pricing
GoodData
Start your 30-day trial
Free Trial
No installation or credit card required.
- Unlimited access to all features and capabilities
- Start fast with sample data and pre-built dashboards
- Create interactive charts in minutes with no-code UI
Looker
No pricing availableFree Trial
GoodData
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.3
444
8.7
1,066
Ease of Use
8.3
403
8.2
1,070
Ease of Setup
7.8
343
8.2
550
Ease of Admin
7.5
259
8.3
423
Quality of Support
8.7
353
8.6
906
Has the product been a good partner in doing business?
8.4
236
8.9
401
Product Direction (% positive)
7.4
438
8.8
998
Features by Category
Reports
8.5
274
|
Verified
8.6
641
|
Verified
8.3
257
|
Verified
8.2
600
|
Verified
8.6
275
|
Verified
8.2
639
|
Verified
8.3
249
|
Verified
8.2
512
|
Verified
8.6
274
|
Verified
8.7
639
|
Verified
Self Service
8.1
266
|
Verified
8.4
608
|
Verified
8.7
268
|
Verified
8.6
622
|
Verified
8.3
257
|
Verified
8.4
597
|
Verified
7.8
244
8.1
603
|
Verified
7.9
244
|
Verified
8.3
574
|
Verified
7.7
224
7.7
488
|
Verified
Advanced Analytics
7.6
228
|
Verified
7.5
417
|
Verified
8.5
268
|
Verified
8.4
615
|
Verified
8.0
230
|
Verified
8.0
499
|
Verified
Building Reports
7.6
191
|
Verified
8.3
378
|
Verified
7.6
187
|
Verified
8.3
386
|
Verified
8.0
177
|
Verified
8.0
348
|
Verified
7.9
159
|
Verified
8.1
322
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.5
274
|
Verified
8.6
641
|
Verified
8.3
257
|
Verified
8.2
600
|
Verified
8.6
275
|
Verified
8.2
639
|
Verified
8.3
249
|
Verified
8.2
512
|
Verified
8.6
274
|
Verified
8.7
639
|
Verified
Reports
Not enough data
8.5
105
Not enough data
8.5
104
Not enough data
8.0
99
Generative AI
Not enough data
6.9
98
Not enough data
7.1
98
Visualization
Not enough data
8.5
108
Not enough data
8.4
107
Not enough data
8.6
108
Not enough data
8.3
107
Data Updates
Not enough data
8.1
105
Not enough data
8.3
103
Collaboration
Not enough data
8.4
104
Not enough data
8.0
104
Not enough data
8.0
100
Data Updates
Not enough data
7.8
134
Not enough data
8.0
137
Not enough data
8.4
140
Reports
8.5
274
|
Verified
8.6
641
|
Verified
8.3
257
|
Verified
8.2
600
|
Verified
8.6
275
|
Verified
8.2
639
|
Verified
8.3
249
|
Verified
8.2
512
|
Verified
8.6
274
|
Verified
8.7
639
|
Verified
Data Preparation
8.1
181
|
Verified
8.3
271
|
Verified
8.1
174
|
Verified
8.2
250
|
Verified
Data Modeling and Blending
8.0
210
|
Verified
8.4
300
|
Verified
8.3
226
|
Verified
8.6
316
|
Verified
8.0
191
|
Verified
8.3
298
|
Verified
Generative AI
7.3
99
6.9
80
7.4
95
7.0
78
Agentic AI - Analytics Platforms
7.7
8
6.8
31
8.1
8
6.9
30
8.8
8
6.8
30
7.5
8
6.6
31
8.8
8
6.8
31
8.3
8
6.9
30
7.7
8
7.3
30
Self Service
8.1
266
|
Verified
8.4
608
|
Verified
8.7
268
|
Verified
8.6
622
|
Verified
8.3
257
|
Verified
8.4
597
|
Verified
7.8
244
8.1
603
|
Verified
7.9
244
|
Verified
8.3
574
|
Verified
7.7
224
7.7
488
|
Verified
Deployment & Integration - Analytics Platforms
9.2
8
7.7
27
8.1
8
8.0
27
7.7
8
7.4
26
9.0
8
8.1
27
Advanced Analytics
7.6
228
|
Verified
7.5
417
|
Verified
8.5
268
|
Verified
8.4
615
|
Verified
8.0
230
|
Verified
8.0
499
|
Verified
Performance & Scalability - Analytics Platforms
8.8
8
7.9
27
7.9
8
7.6
27
Advanced Analytics & Modeling - Analytics Platforms
7.3
8
7.5
27
8.3
8
6.7
27
8.8
8
7.0
27
Agentic AI Capabilities - Analytics Platforms
7.1
8
6.7
27
8.1
8
7.0
27
9.0
8
7.3
27
8.5
8
7.1
27
Personalized Intelligence - Analytics Platforms
7.7
8
7.4
27
8.5
8
6.8
28
8.3
8
7.2
27
Building Reports
7.6
191
|
Verified
8.3
378
|
Verified
7.6
187
|
Verified
8.3
386
|
Verified
8.0
177
|
Verified
8.0
348
|
Verified
7.9
159
|
Verified
8.1
322
|
Verified
Reports
8.5
274
|
Verified
8.6
641
|
Verified
8.3
257
|
Verified
8.2
600
|
Verified
8.6
275
|
Verified
8.2
639
|
Verified
8.3
249
|
Verified
8.2
512
|
Verified
8.6
274
|
Verified
8.7
639
|
Verified
Self Service
8.1
266
|
Verified
8.4
608
|
Verified
8.7
268
|
Verified
8.6
622
|
Verified
8.3
257
|
Verified
8.4
597
|
Verified
7.8
244
8.1
603
|
Verified
7.9
244
|
Verified
8.3
574
|
Verified
7.7
224
7.7
488
|
Verified
Building Reports
7.6
191
|
Verified
8.3
378
|
Verified
7.6
187
|
Verified
8.3
386
|
Verified
8.0
177
|
Verified
8.0
348
|
Verified
7.9
159
|
Verified
8.1
322
|
Verified
Metrics
Not enough data
8.8
235
Not enough data
8.7
235
Not enough data
8.4
221
Not enough data
8.3
223
Not enough data
8.4
212
Not enough data
8.3
222
Not enough data
8.4
216
Not enough data
8.5
227
Not enough data
8.3
219
Reporting
Not enough data
8.4
238
Not enough data
Feature Not Available
Not enough data
8.6
239
Not enough data
8.5
242
Not enough data
8.1
196
Not enough data
8.4
202
Not enough data
9.0
251
Other
Not enough data
8.7
223
Not enough data
8.6
206
Not enough data
8.4
198
Not enough data
8.7
212
Not enough data
8.7
204
Not enough data
8.2
176
Not enough data
8.3
188
Agentic AI - Digital Analytics
Not enough data
7.6
15
Not enough data
7.7
14
Not enough data
7.8
15
Not enough data
7.9
15
Administration
Not enough data
8.4
214
Not enough data
8.3
191
Not enough data
8.5
243
Not enough data
8.6
237
Agentic AI - Sales Analytics
Not enough data
7.0
10
Not enough data
7.7
10
Not enough data
6.7
10
Not enough data
7.4
11
Not enough data
7.2
10
Data Sourcing
Not enough data
8.8
200
Not enough data
8.8
218
Not enough data
8.6
186
Not enough data
8.8
222
Not enough data
8.7
207
Predictive Analytics
Not enough data
8.3
151
Not enough data
8.2
147
Not enough data
8.2
145
Not enough data
8.0
163
Sales Management
Not enough data
8.4
160
Not enough data
8.2
139
Not enough data
8.6
169
Not enough data
8.7
167
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
GoodData and Looker are categorized as Analytics Platforms and Embedded Business Intelligence
Unique Categories
GoodData has no unique categories
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
GoodData
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
14.8%
Consumer Services
13.7%
Retail
5.6%
Marketing and Advertising
4.4%
Other
43.3%
Computer Software
11.5%
Information Technology and Services
10.9%
Marketing and Advertising
8.2%
Financial Services
7.7%
Internet
6.2%
Other
55.5%
Most Helpful Reviews
GoodData
Most Helpful Favorable Review
Vineeth R.
Verified User in Pharmaceuticals
The GoodData BI platform offers the best of both worlds. The platform provides a very solid data infrastructure and tools to support the data engineers and also a very capable and user friendly visualization/reporting interface for the end user. We have...
Most Helpful Critical Review
Benjamin D.
Verified User in Computer Networking
GoodData still have a lot of enterprise features that could be added to their solution to make it a good fit for a mid-sized enterprise. SAML 2.0 support and cross-project user administration are two areas that jump out.
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Vineeth R.
Verified User in Pharmaceuticals
The GoodData BI platform offers the best of both worlds. The platform provides a very solid data infrastructure and tools to support the data engineers and also a very capable and user friendly visualization/reporting interface for the end user. We have...
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Benjamin D.
Verified User in Computer Networking
GoodData still have a lot of enterprise features that could be added to their solution to make it a good fit for a mid-sized enterprise. SAML 2.0 support and cross-project user administration are two areas that jump out.
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Alternatives
Discussions
send e-mails for users
2 Comments
JK
I believe you can use the API to grab the emails for registered users and then pass them to an email application. Some of this will depend on how you have...Read more
Is there any way to send .csv or Excel files to people on an automated basis?
2 Comments
JK
I don’t believe this functionality exists in GoodData. You can send the PDF reports generated or you could look at sending the reports directly from your...Read more
How can I better train my team in using good data?
1 Comment
Official Response from GoodData
Hi Brittney,
To understand the full semantic data model of your data product can be sometimes overwhelming. I always suggest people start from the...Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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