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Compare Looker and Looker Studio 
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At a Glance
Market Segments
Mid-Market (60.8% of reviews)
Small-Business (47.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,556)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerLooker Studio
Star Rating
(440)4.3 out of 5
Market Segments
Small-Business (47.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Looker StudioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Looker and Looker Studio have a solid star rating of 4.4, indicating a high level of satisfaction among users, but Looker has a larger number of reviews (1488) compared to Looker Studio (439), suggesting a more established user base.
- Reviewers mention that Looker excels in quality of support with a score of 8.6, while Looker Studio falls behind at 7.4. Users appreciate Looker's responsive customer service and detailed documentation, which enhances their overall experience.
- Users on G2 highlight that Looker offers superior AI text generation (6.9) and summarization (7.1) capabilities compared to Looker Studio (5.5 and 5.6 respectively), making it a better choice for those who rely on advanced data analysis features.
- Reviewers say that Looker Studio shines in sharing reports with a score of 9.1, compared to Looker's 8.5. Users appreciate the ease of sharing and collaboration features in Looker Studio, which are particularly beneficial for small teams.
- Users report that Looker Studio has a slight edge in dashboards (9.1) and graphs and charts (8.9) compared to Looker (8.6 and 8.5), indicating that Looker Studio may provide a more visually appealing and user-friendly interface for data visualization.
- G2 users mention that while both products have similar ease of use scores (8.2), Looker Studio has a slight advantage in ease of setup (8.4) compared to Looker (8.2), making it potentially more accessible for new users or small businesses.
Pricing
Entry-Level Pricing
Looker
No pricing availableLooker Studio
No pricing availableFree Trial
Looker
Free Trial is available
Looker Studio
No trial information availableRatings
Meets Requirements
8.7
1,066
8.5
342
Ease of Use
8.2
1,070
8.2
346
Ease of Setup
8.2
550
8.3
174
Ease of Admin
8.3
423
8.2
147
Quality of Support
8.6
906
7.2
267
Has the product been a good partner in doing business?
8.9
401
8.2
129
Product Direction (% positive)
8.8
998
8.7
323
Features by Category
Reports
8.6
641
|
Verified
8.8
280
8.2
600
|
Verified
7.9
244
8.2
639
|
Verified
8.7
283
8.2
512
|
Verified
8.4
236
8.7
639
|
Verified
8.9
275
Self Service
8.4
608
|
Verified
Not enough data
8.6
622
|
Verified
Not enough data
8.4
597
|
Verified
Not enough data
8.1
603
|
Verified
Not enough data
8.3
574
|
Verified
Not enough data
7.7
488
|
Verified
Not enough data
Advanced Analytics
7.5
417
|
Verified
Not enough data
8.4
615
|
Verified
Not enough data
8.0
499
|
Verified
Not enough data
Building Reports
8.3
378
|
Verified
Not enough data
8.3
386
|
Verified
Not enough data
8.0
348
|
Verified
Not enough data
8.1
322
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
641
|
Verified
8.8
280
8.2
600
|
Verified
7.9
244
8.2
639
|
Verified
8.7
283
8.2
512
|
Verified
8.4
236
8.7
639
|
Verified
8.9
275
Reports
8.5
105
8.8
106
8.5
104
9.1
103
8.0
99
8.0
92
Generative AI
6.9
98
5.1
35
7.1
98
5.3
36
Visualization
8.5
108
8.9
106
8.4
107
8.7
97
8.6
108
9.0
106
8.3
107
8.4
100
Data Updates
8.1
105
8.2
93
8.3
103
8.6
102
Collaboration
8.4
104
8.8
105
8.0
104
8.5
98
8.0
100
7.8
90
Data Updates
7.8
134
8.2
205
8.0
137
8.2
243
8.4
140
8.1
208
Reports
8.6
641
|
Verified
8.8
280
8.2
600
|
Verified
7.9
244
8.2
639
|
Verified
8.7
283
8.2
512
|
Verified
8.4
236
8.7
639
|
Verified
8.9
275
Data Preparation
8.3
271
|
Verified
Not enough data
8.2
250
|
Verified
Not enough data
Data Modeling and Blending
8.4
300
|
Verified
Not enough data
8.6
316
|
Verified
Not enough data
8.3
298
|
Verified
Not enough data
Generative AI
6.9
80
Not enough data
7.0
78
Not enough data
Agentic AI - Analytics Platforms
6.8
31
Not enough data
6.9
30
Not enough data
6.8
30
Not enough data
6.6
31
Not enough data
6.8
31
Not enough data
6.9
30
Not enough data
7.3
30
Not enough data
Self Service
8.4
608
|
Verified
Not enough data
8.6
622
|
Verified
Not enough data
8.4
597
|
Verified
Not enough data
8.1
603
|
Verified
Not enough data
8.3
574
|
Verified
Not enough data
7.7
488
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
7.7
27
Not enough data
8.0
27
Not enough data
7.4
26
Not enough data
8.1
27
Not enough data
Advanced Analytics
7.5
417
|
Verified
Not enough data
8.4
615
|
Verified
Not enough data
8.0
499
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.9
27
Not enough data
7.6
27
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.5
27
Not enough data
6.7
27
Not enough data
7.0
27
Not enough data
Agentic AI Capabilities - Analytics Platforms
6.7
27
Not enough data
7.0
27
Not enough data
7.3
27
Not enough data
7.1
27
Not enough data
Personalized Intelligence - Analytics Platforms
7.4
27
Not enough data
6.8
28
Not enough data
7.2
27
Not enough data
Building Reports
8.3
378
|
Verified
Not enough data
8.3
386
|
Verified
Not enough data
8.0
348
|
Verified
Not enough data
8.1
322
|
Verified
Not enough data
Reports
8.6
641
|
Verified
8.8
280
8.2
600
|
Verified
7.9
244
8.2
639
|
Verified
8.7
283
8.2
512
|
Verified
8.4
236
8.7
639
|
Verified
8.9
275
Self Service
8.4
608
|
Verified
Not enough data
8.6
622
|
Verified
Not enough data
8.4
597
|
Verified
Not enough data
8.1
603
|
Verified
Not enough data
8.3
574
|
Verified
Not enough data
7.7
488
|
Verified
Not enough data
Building Reports
8.3
378
|
Verified
Not enough data
8.3
386
|
Verified
Not enough data
8.0
348
|
Verified
Not enough data
8.1
322
|
Verified
Not enough data
Metrics
8.8
235
Not enough data
8.7
235
Not enough data
8.4
221
Not enough data
8.3
223
Not enough data
8.4
212
Not enough data
8.3
222
Not enough data
8.4
216
Not enough data
8.5
227
Not enough data
8.3
219
Not enough data
Reporting
8.4
238
Not enough data
Feature Not Available
Not enough data
8.6
239
Not enough data
8.5
242
Not enough data
8.1
196
Not enough data
8.4
202
Not enough data
9.0
251
Not enough data
Other
8.7
223
Not enough data
8.6
206
Not enough data
8.4
198
Not enough data
8.7
212
Not enough data
8.7
204
Not enough data
8.2
176
Not enough data
8.3
188
Not enough data
Agentic AI - Digital Analytics
7.6
15
Not enough data
7.7
14
Not enough data
7.8
15
Not enough data
7.9
15
Not enough data
Administration
8.4
214
Not enough data
8.3
191
Not enough data
8.5
243
Not enough data
8.6
237
Not enough data
Agentic AI - Sales Analytics
7.0
10
Not enough data
7.7
10
Not enough data
6.7
10
Not enough data
7.4
11
Not enough data
7.2
10
Not enough data
Data Sourcing
8.8
200
Not enough data
8.8
218
Not enough data
8.6
186
Not enough data
8.8
222
Not enough data
8.7
207
Not enough data
Predictive Analytics
8.3
151
Not enough data
8.2
147
Not enough data
8.2
145
Not enough data
8.0
163
Not enough data
Sales Management
8.4
160
Not enough data
8.2
139
Not enough data
8.6
169
Not enough data
8.7
167
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Looker Studio are categorized as Data Visualization
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Looker Studio has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.5%
Information Technology and Services
10.9%
Marketing and Advertising
8.2%
Financial Services
7.7%
Internet
6.2%
Other
55.5%
Marketing and Advertising
23.0%
Information Technology and Services
7.7%
Computer Software
6.9%
Internet
5.0%
Financial Services
3.3%
Other
54.1%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Looker Studio
Most Helpful Favorable Review
Verified User in Non-Profit Organization Management
You set up your graphs, scoreboards, comparisons etc and by adjusting the timeline, I can see the live data for that period. The scheduling feature also helps immensely when you have weekly reporting needs - it compiles and sends a pdf of your dashboard to...
Most Helpful Critical Review
Verified User in Information Technology and Services
I dislike that integrating data from various platforms is difficult. For example, blending data from analytics and search console. Plus, the tables cannot be customised the way I want. It is extremely complicated. II am restricted to have headings in my...
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Verified User in Non-Profit Organization Management
You set up your graphs, scoreboards, comparisons etc and by adjusting the timeline, I can see the live data for that period. The scheduling feature also helps immensely when you have weekly reporting needs - it compiles and sends a pdf of your dashboard to...
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Verified User in Information Technology and Services
I dislike that integrating data from various platforms is difficult. For example, blending data from analytics and search console. Plus, the tables cannot be customised the way I want. It is extremely complicated. II am restricted to have headings in my...
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
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