Most recommended marketing analytics app?

Hey G2ers!

I’m digging into the most recommended marketing analytics apps and would love to hear some feedback from people who’ve used any of these tools in real campaigns. I’ve pulled together a few that seem to get consistent praise, but I’m curious how they hold up in day-to-day use.

HubSpot Marketing Hub: HubSpot seems like a go-to for marketers who want analytics and automation under one roof. It looks solid for tracking campaign performance, web traffic, and leads, especially if you’re already using other HubSpot tools.

Semrush: Semrush is packed with SEO and content data, but it also has a ton of analytics around keyword performance, competitor insights, and visibility trends. Curious if anyone relies on it for full-funnel marketing reporting or just uses it for top-of-funnel metrics.

CleverTap: CleverTap focuses more on customer engagement analytics, especially for mobile. Looks great for app-based businesses or product teams tracking user behavior. Would love to know how customizable the dashboards are.

Google Analytics: A classic. Most people I know have used it at some point, but I’m wondering how it stacks up now with GA4 in place. Has anyone fully transitioned, and if so, how’s the learning curve?

If you’ve worked with any of these (or have other favorites), I’d love to hear what’s working for you. Looking for something that’s insightful but not overly complex to implement. Thanks!