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Brittany G.
BG

Industry Analyst

Best CRM for a growing tech startup?

Hey G2, I want to open a discussion for trying to find the best CRM tool for a tech startup. After browsing G2's CRM category page, I believe for a growing tech startup, the best CRM tools include platforms like HubSpot, Pipedrive, and Close. These CRMs are built to support lean teams that need powerful features without heavy setup. Here are some top choices I found for startups that want to scale fast:

  • HubSpot CRM: A go-to for startups, HubSpot offers contact management, deal tracking, email templates, and built-in marketing tools—all in one free and scalable package.
  • Pipedrive: Designed to help sales teams stay focused, Pipedrive offers a clean visual pipeline, automation tools, and goal tracking that’s perfect for fast-moving teams.
  • Close: Built for startups with a sales-first mindset, Close combines built-in calling, email sequences, and activity tracking in one place—great for outbound teams.
  • Zoho CRM: A flexible, affordable CRM with lead scoring, automation, and integrations that grow with your business. Ideal for startups looking to customize their stack.
  • Copper: Made for Google Workspace users, Copper integrates directly with Gmail and Google Calendar, so teams can manage contacts and deals without switching tabs.

These five CRMs are great for tech startups that want to keep their sales process organized, automate busywork, and stay close to their leads. Whether you’re scaling quickly or just getting started, they offer smart tools without the enterprise complexity. Leave a comment, if you had experience with CRM tools or any suggestions you might have!


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3 Comments
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Surprised that HighLevel isn't on this list. It's such a comprehensive platform, and for startups, solo entrepreneneurs and small-team businesses, you really can't beat the value it offers.

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An honorable mention(s) are Freshsales and Monday.com CRM. I've also heard about Streak CRM as well. Let me know if I should reconsider these into the list.

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