What I like most about Omnisend is how easy it is to use right from the start. Setting up email and SMS automation took almost no time, and everything works smoothly with my online store.

The workflow builder is very intuitive, and I love how simple it is to create welcome messages, cart reminders, and post-purchase emails without having to touch any code.

Customer support has also been great, quick to respond, friendly, and always helpful. It really feels like a platform made for small businesses that want professional-level marketing tools without the complexity. Review collected by and hosted on G2.com.

The only things I’d like to see improved are the reporting options and email design flexibility.

The analytics are clear but could go a bit deeper for tracking campaign comparisons or custom KPIs.

Also, while the email templates look good, it would be nice to have a few more creative layout options.

Lastly, SMS pricing can add up if you’re sending high volumes, so it’s something to watch. Review collected by and hosted on G2.com.

I appreciate how easy it is to use the booster campaign feature. The straightforward application of AI for generating subject lines and preview text is particularly helpful. I also enjoy the simplicity of scheduling campaigns, which makes the whole process smooth and efficient. Review collected by and hosted on G2.com.

For me, the biggest drawback is the absence of a desktop and mobile layout feature. If you apply any margins, the layout cannot be displayed in full width on mobile devices, which is quite limiting. Another significant frustration is the lack of a dedicated template editor. To access and edit any saved custom template, you have to begin creating a campaign or flow email, which is inconvenient. Additionally, I find it disappointing that there is no dedicated desktop or mobile view within the editor itself—this feature is only available in the preview tool, not during actual editing. Review collected by and hosted on G2.com.

The graphics and the way coding and building your Campaigns, Forms, Automations, and more are set up have made my work much more efficient. Personally, I find that putting everything together is easier thanks to this design. The process of typing, inserting elements, and clicking buttons in Omnisend is simple and intuitive, which is especially helpful for someone like me who is still learning and aiming to create effective email marketing campaigns. Review collected by and hosted on G2.com.

Overall, I have found it useful, but sometimes I feel that I spend too much time navigating through the platform, especially when working with Automations and Forms. Starting new sets from scratch can be time-consuming, and I think having the ability to duplicate forms would be very helpful. It would also be great if I could easily edit new sets, especially when I find a style that works better than others. Additionally, I have struggled a bit with choosing colors, as that part has not been easy for me. Review collected by and hosted on G2.com.

The OmniSend app is very easy to use, especially when the user is not an expert. It's very intuitive. It's simple, with a minimum of common sense and knowledge, to successfully build and send campaigns that achieve the objective in terms of profitability while conveying a qualitative image to the brand it serves.

The customer service has improved significantly so they are able to help efficiently. Review collected by and hosted on G2.com.

Since the app is sold in Europe, it would be nice and smart to allow French speakers to have the same tips as English speakers, such as the words in the subject line of the campaign that help optimize deliverability of emails.

I would love also to be able to add videos to my emails easily like we can do with photos

I would also appreciate a multilingual customer service Review collected by and hosted on G2.com.

Omnisend has been a game-changer for our email marketing strategy and we're using it every day now. It's super user-friendly, easy to implement and the powerful automation features for welcome emails and abandoned carts have saved us so so much time while boosting sales a lot. The Shopify integration is seamless and honestly, customer support are fantastic. I highly recommend Omnisend to any e-commerce business like mine looking to up their marketing game. Review collected by and hosted on G2.com.

Not much I can dislike, but some more customisation options would be welcome. Review collected by and hosted on G2.com.

What I appreciate most about Omnisend is how remarkably easy it is to set up effective, automated marketing campaigns without needing any technical expertise. The platform brings together email, SMS, and push notifications in a seamless way, allowing me to handle all my customer communications from a single dashboard.

I also value the pre-built templates, which make it effortless to create professional-looking emails in just a few minutes.

Another highlight is the analytics and reporting tools. They provide clear, actionable insights into how my campaigns are performing, enabling me to refine my strategy and understand exactly what’s working. Additionally, Omnisend’s customer support stands out for being quick, friendly, and genuinely helpful.

All in all, Omnisend achieves an ideal balance between robust features and user-friendliness. It has increased my engagement rates and turned marketing automation into something I genuinely enjoy. Review collected by and hosted on G2.com.

I wish the platform had prompted me to set up my domain before I sent out my initial batch of emails. Unfortunately, my first scheduled emails ended up in my contacts' spam folders. On the positive side, customer service was quick to help me resolve the issue. I just would have preferred to have this guidance before sending my first scheduled emails. Review collected by and hosted on G2.com.

What I like best about Omnisend is how easy it is to use while still being very powerful. The automations and customer segmentation helped me generate more than 130,000 EGP in sales within a year. It really made email marketing simple and effective for my business. Review collected by and hosted on G2.com.

What I dislike about Omnisend is that the pricing can feel a bit high as my store grows, especially in a market like Egypt where costs matter a lot. Also, sometimes the email design editor takes a little time to load. These are not major issues, but improvements here would make the experience even better. Review collected by and hosted on G2.com.

I like that it's very easy to use compared to other email marketing apps where it takes days to get a idea of how things work.

For Omnisend:

- They show you what each tab does (using the turtiruel + videos)

- They also have ai's to help you write the emails

- Great customer support that is fast and helps you in no time

- plus the big one (You can use Omnisend for Free if your email list is small like 500 emails a month i believe plus you can pay as you go for example if your list is 1000 you pay $x/month better than other apps where you pay $40-60/month but it can be too much or too little for you "Email lists/SMS sends") Review collected by and hosted on G2.com.

for now nothing really, everything is great and it's making me more money, so yeah Review collected by and hosted on G2.com.

Simplicity of usage – I use Omnisend every single day, and despite the frequent usage, the interface always feels simple, intuitive, and pleasant to work with.

Clear and transparent pricing – no hidden costs or confusing tiers; I know exactly what I’m paying for, which helps a lot with budgeting.

Responsive and helpful support – whenever I reach out, the support team answers quickly and provides practical solutions, which gives me confidence in using the tool.

Easy Implementation – connecting Omnisend with other tools is straightforward, and even though I work with custom setups, the integration process is smooth and reliable. Review collected by and hosted on G2.com.

API documentation can feel limited – when working on custom integrations, some parts of the documentation are not as detailed or clear as they could be, which makes the process more time-consuming. Review collected by and hosted on G2.com.

I've been using Omnisend for all my email and sms marketing needs since launching my Shopify site two years ago. They integrate seamlessly with Shopify and other apps that my shop uses so there is very little I have to do for manually updating customer segments. I also find their platform to be very user friendly and simple to navigate. Review collected by and hosted on G2.com.

There are very few things I would say are downsides to Omnisend. My biggest hurdle when using their email builder is ensuring the email is readable in different customer views (dark mode vs. light mode). I've noticed my email colors change depending on the system mode, and unfortunately the only way I've found to work around this is to create the email out of images, but this isn't practical in long term use. Review collected by and hosted on G2.com.