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AYTM Reviews & Product Details

AYTM Product Details

Consumers are dynamic. Insights should be too. At aytm, we empower brands to explore an abundance of insights and evolve their ideas in real time. Our automated insights platform combines a predictive sample engine, agile survey editor, and comprehensive analysis dashboard—all designed to bring consumer opinions and behaviors to life. And when you partner with aytm you get automated solutions to quickly optimize products, positioning, and concepts with actionable data. You also get the support you need at every level, from full service expertise to purpose-built solutions designed by expert researchers and statisticians. To learn more, go to aytm.com. Registering with aytm is free!

Seller

AYTM

Discussions

AYTM Community

Languages Supported

English

Product Description

AYTM’s market research automation platform is the secret weapon that drives agile innovation for the largest consumer brands in the world. Reach 40MM consumers via our integrated proprietary platform and run sophisticated quantitative research tests including max-diff and conjoint in minutes.

Overview by

Tiffany Mullin (Vice President Marketing at aytm (ask your target market))

Pricing

Pricing provided by AYTM.

Aytm Plus License

$150.00

1 License Per Month

Aytm Lite License

Free

1 License Per Month

View More Pricing Information

Top-Rated Alternatives

Qualtrics Strategy & Research

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AYTM Media

Our predictive sample engine can help you find exactly what you’re looking for. With aytm, you gain access to a well-respected community of over 100 million respondents across the globe—and our tech gives you the ability to target the ones that matter to you most.

Survey design has never been easier Introducing the most intuitive and robust survey authoring tool. With quant and qual combined, built-in best practices, and pre-built logic, our technology can anticipate your needs—no complex scripting necessary.

AYTM Demo - Insights and Analysis Dashboard

Get actionable insights in real time You’re here to tell a story—we can help empower you to tell it faster. Our interactive reporting page lets you leverage powerful insights with stunning data visualizations right away. This intuitive dashboard even allows you to slice and dice your data as i...

Our solutions marketplace and flexible research services are designed to help you advance your ideas. And with the help of our team and a wide selection of expert-built solutions, you can tap into just about everything you need along the way.

Interested in how to run a certain research test? Looking to level up your platform expertise? Want to cultivate best practices around survey development? The Lighthouse Academy is your comprehensive repository for knowledge and learning—created by aytm to serve as a guiding light throughout your...

Want to enhance the value of every aytm survey you run? Looking to streamline the way you cross-analyze various studies? Now you can connect the data coming from multiple surveys. Insights Portal allows you to find the through line between your concept and tracker studies.

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MA

Murilo A.

Associate Scientist | R&D PRT Manager

Enterprise (> 1000 emp.)

9/8/2021

"Quanti surveys & analysis by your hand"

5/5

What do you like best about AYTM?

AYTM is pretty intuitive and easy to use. You can easily access the system and get a real-time quote while you program your survey.

They have pre-defined question blocks from simple (multiple choice) to advanced ones (MaxDiff with TURF), and you do not need a statistician to perform the analysis - you can do it by yourself using the dashboard. Review collected by and hosted on G2.com.

What do you dislike about AYTM?

Some profiles are hard to find. According to your incidence rate, the cost per interview will be higher.

Sometimes they are parity to competitors, but many times they are costly. Review collected by and hosted on G2.com.

Recommendations to others considering AYTM:

If you are looking for an easy-going platform, non-experts can program and get data quickly, so this is the right choice. Review collected by and hosted on G2.com.

What problems is AYTM solving and how is that benefiting you?

Consumer research across the globe for non-durable products, mainly for hygiene purposes.

The best benefit is allowing researchers with no strong statistics background to analyze data in real-time and easily. Review collected by and hosted on G2.com.

AM

Verified User in Market Research

Mid-Market (51-1000 emp.)

11/17/2021

"Great for Market Research"

5/5

What do you like best about AYTM?

The function of sending the survey to people you don't know was super interesting! The accessibility of receiving information from different types of people was helpful in my surveys. Review collected by and hosted on G2.com.

What do you dislike about AYTM?

I did not like that it was more expensive than other platforms, although I understand. You are getting more for what you pay for, and my company was paying. You have to pay for more anonymous survey responses. Review collected by and hosted on G2.com.

AF

Verified User in Financial Services

Enterprise (> 1000 emp.)

9/28/2021

"Fun Setup & Exciting Insights"

5/5

What do you like best about AYTM?

I enjoyed how easy and user friendly the interface was to use and setup. Also how the results were delivered. Review collected by and hosted on G2.com.

What do you dislike about AYTM?

Nothing really stood out that I disliked. Review collected by and hosted on G2.com.

Recommendations to others considering AYTM:

Utilize your rep and just have your assets ready when creating your surgery, like logos and images and questions. It makes it go smoothly. Review collected by and hosted on G2.com.

What problems is AYTM solving and how is that benefiting you?

We were able to survey our target audience on different brand ideas to get their impression and feelings. Review collected by and hosted on G2.com.

AF

Angeline F.

Factory Management Trainee - Engineering

Mid-Market (51-1000 emp.)

7/27/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"AYTM Review"

3/5

What do you like best about AYTM?

Good customer panels. Good graphic content on website. Advanced technology. Review collected by and hosted on G2.com.

What do you dislike about AYTM?

Very slow website speed. High pricing of services. Poor customer support. Review collected by and hosted on G2.com.

PK

pawan k.

Mr pawan khatnawalia

Small-Business (50 or fewer emp.)

7/27/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Helpful"

5/5

What do you like best about AYTM?

AYTM is very useful for review.

Reviews can help people to know more about it. Review collected by and hosted on G2.com.

What do you dislike about AYTM?

Nothing at all but in future if there something wrong I'll share. Review collected by and hosted on G2.com.

JP

Jennifer P.

Insights Specialist

Enterprise (> 1000 emp.)

7/11/2019

"AYTM makes research flexible and easy "

5/5

What do you like best about AYTM?

I have been an AYTM user for years. I have watch this company grow and adapt to customer needs all while providing TOP NOTCH customer service. Their support team is always available to guide and encourage. Review collected by and hosted on G2.com.

What do you dislike about AYTM?

I don't have any negative thoughts or experiences regarding my experiences with AYTM. I find their team supportive and willing to adapt to meet the needs of clients. Review collected by and hosted on G2.com.

Recommendations to others considering AYTM:

Having someone to turn to can help you feel confident in your plan as you launch consumer research. The AYTM team does an amazing job at guiding you as needed through the survey process and making sure that you are set to be successful. Review collected by and hosted on G2.com.

What problems is AYTM solving and how is that benefiting you?

Working in a B2B world makes maintaining a panel that meets all of our needs virtually impossible. The AYTM business model makes it easy and affordable for us to get the answers we need from the specific consumers that makes sense. Review collected by and hosted on G2.com.

JB

Jamie B.

Java Architect

Management Consulting

Enterprise (> 1000 emp.)

9/12/2019

"My research guidance in excellent way"

5/5

What do you like best about AYTM?

This product is excellent research automation and also a secret weapon that drives agile innovation of some largest consumer brands as well. Also, I really like it’s easy to use dashboard facility that helps me building useful surveys ahead. Apart from this the customer support system of this particular product is immense useful in order to answer all my queries at once with no useless pro long waiting sessions. For me the best thing that I found in it is it’s report creating facility that enables me to create useful reports that can go directly into the inbox of my clients and also I can even know the suggestions and feedbacks of all my clients with the help of this amazing product. Review collected by and hosted on G2.com.

What do you dislike about AYTM?

AYTM is excellent tool these days because it has lessened the workload from me to a greater extent that is so pretty comfortable. Apart from this it has a very unique interface that helps me in better understanding of the application with little or no special training. Review collected by and hosted on G2.com.

Recommendations to others considering AYTM:

This product has saved me from unnecessary workload and also helps me in making effective reports. With it’s amazing features I can easily know about the feedbacks that I can get from it in a very useful way. Thus, from my point of view it’s a very good suggestion to all who wants to grow more in less time. Review collected by and hosted on G2.com.

What problems is AYTM solving and how is that benefiting you?

AYTM is a wonderful user friendly product that helps in research procedures in any type of organization. Moreover, building a high quality survey is so much convenient to use with this type of software is quite easier nowadays. Apart from this I can easily form interesting surveys with this application that can by its sophisticated and we’ll built tools. Another thing that I found interesting in it is its real time feedback facility that helps in better knowing about all the cost that could be utilized in order to make effective and efficient feedback. Review collected by and hosted on G2.com.

UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/23/2019

"A fast, cost-effective way to gain marketing insight"

5/5

What do you like best about AYTM?

The platform is very intuitive and easy to use. It provides powerful insights to marketers at a fraction of the time and cost it would take using a marketing research firm. Review collected by and hosted on G2.com.

What do you dislike about AYTM?

There is nothing that I dislike about it...I have not found anything like it on the market. Review collected by and hosted on G2.com.

Recommendations to others considering AYTM:

I would highly recommend testing this product, especially if your marketing team is small and does not have in-house market research resources. Review collected by and hosted on G2.com.

What problems is AYTM solving and how is that benefiting you?

AYTM saves both time and money and makes it easy for marketing teams to institutionalize the habit of using the power of market research to optimize marketing spend and efforts. Review collected by and hosted on G2.com.

AF

Verified User in Food Production

Small-Business (50 or fewer emp.)

7/11/2019

"Excited Monthly user"

4/5

What do you like best about AYTM?

Our company uses AYTM's DIY service and we love it! We send out monthly surveys, mostly the same each month to track consumer insights, trends, behavior and so forth. First of all, we've gained more insights that we could dream of. Second, the AYTM's team is a dream to work with. Review collected by and hosted on G2.com.

What do you dislike about AYTM?

Following the Supreme Court’s decision in June 2018, many states now require sales taxation on SaaS services. We were unaware that this took place and that it would affect us, so one day when launching our survey our cost was higher than normal. But we understand AYTM can't do anything about it, but it would have been great to have a heads up on it. Review collected by and hosted on G2.com.

Recommendations to others considering AYTM:

Just get creative - the platform has endless of opportunities. If you dont know, then ask! The team is always helpful! Review collected by and hosted on G2.com.

What problems is AYTM solving and how is that benefiting you?

With the data we get back, we understand our consumer better, and we're able to provide our customers more insights to their customer than we have ever in the past. We're gaining a reputation as the consumer insights guru and it's fun! Review collected by and hosted on G2.com.

SV

Stephanie V.

Principal Researcher, Owner

Market Research

Small-Business (50 or fewer emp.)

8/13/2019

"Principal Researcher"

5/5

What do you like best about AYTM?

AYTM puts the full research process in my hands. I can design, program, and launch my own surveys and then review and work with the results right in the platform. Fast and easy! Review collected by and hosted on G2.com.

What do you dislike about AYTM?

The custom survey logic has a bit of learning curve and could use additional documentation. They have recently implemented an auto-complete feature that is very helpful! Review collected by and hosted on G2.com.