CallTrackingMetrics Reviews & Product Details

CallTrackingMetrics has brilliant capabilities in tracking numbers that appears from different campaigns and marketing platforms

CTM is effective on supporting features like intelligent routing, keyword spotting, call recording, among others

The program has simplified configuration requirements and this makes it manageable during the initial setup

The software helps us in optimizations and measurement of marketing strategies to understand the ROI Review collected by and hosted on G2.com.

We experience inconsistencies in customer help and it may delay our company before an issue is addressed

CTM cost is largely expensive and this costs keep climbing up consistently Review collected by and hosted on G2.com.

I enjoy the flexibility that is offered using CTM's platform. CTM allows you to create custom triggers for almost any situation or activity that happens within CTM. This allows us to seamlessly integrate with other platforms including our CRM. In addition, we are able to automate many processes which frees up our agents to take care of higher priority tasks. Moreover, CTM's custom fields allow you to pull in crucial client data from your CRM and build out conditional logic based on the client information from your CRM.

Furthermore, CTM is constantly putting out new feature such as Voice AI, Smart Routers, LeadReactors, and AI Texting agents. These features are usually free of any additional cost and allows for a more sophisticated phone system. Review collected by and hosted on G2.com.

Some settings take some digging and trial and error before getting them configured properly. Review collected by and hosted on G2.com.

I appreciate CallTrackingMetrics for providing development-minded solutions that allow us to effectively configure and manage workflows. The ease of setup and the ability to harness data effectively to measure campaign success is impressive. I find the Ask AI features, webhooks, and conditional logic extremely useful for clean, flexible data management. The focus on content deliverability and not just design, combined with excellent dedicated support, adds immense value. Review collected by and hosted on G2.com.

I find the lack of better preset templates challenging, and I wish there was an option that would allow us to copy and paste these preset templates across all of our sub-accounts. Review collected by and hosted on G2.com.

The CTM system is extremely user friendly and easy to use. The customer support is always on top of their game and gets back to you right away if you need anything.

We've requested a ton of features we felt would be beneficial to our company and they went out of their way to build these for us! Review collected by and hosted on G2.com.

There's nothing to dislike. Call Tracking Metrics is one of the best VOIP systems available today. Review collected by and hosted on G2.com.

Always on top of the industryCallTrackingMetrics is hands-down one of the best call tracking platforms we’ve used. It goes beyond simple call counts—tracking calls, texts, forms, and chats while connecting seamlessly to CRMs and ad platforms. Compared to other systems like CallRail or Invoca, CTM offers more advanced routing, multi-channel attribution, and global coverage, all with excellent customer support.

If you want a tool that turns every interaction into measurable marketing insight, CTM is the clear choice. Review collected by and hosted on G2.com.

While CTM’s depth can feel complex initially, it actually gives you unparalleled control over call routing, multi-channel tracking, and attribution. Once configured, this flexibility allows you to customize your tracking exactly to your business needs—something simpler platforms can’t match. Review collected by and hosted on G2.com.

CTM has an extensive list of perks that I can personally recommend for all type of business, it has voice recording on both Inbound & Outbound calls, queue configurations that range from simple to very complex settings that would easily fit with all type of operations, Smart Routers, Smart Dialers, a very precise and easy to follow Tracking structure that helps to get Marketing and Sales reports in a timely and accurate fashion, and the list goes on and on.

All together, CTM has a very user-friendly implementation in all levels along with a wide range of quick & easy integrations with all kind of 3rd party apps, friendly, proactive and efficient customer support.

We use CTM every single day and can 100% recommend it. Review collected by and hosted on G2.com.

Contact record changes still along with changes log still need some fine-tunning. Review collected by and hosted on G2.com.

CallTrackingMetrics has been a game-changer for our operations. What I like best is the comprehensive call tracking and attribution capabilities—being able to see which marketing channels are driving calls has helped us allocate our budget far more efficiently. The ability to assign tracking numbers to different campaigns and automatically associate them with lead sources has improved our visibility into customer journeys.

The automation tools are also incredibly helpful. We’ve built out custom workflows that route calls based on conditions like location or caller history, which has reduced our manual workload and improved the caller experience. Additionally, the integration with Salesforce is seamless, letting our team see call activity directly on contact and lead records without switching systems. Review collected by and hosted on G2.com.

While CallTrackingMetrics offers powerful features, there are a few areas that could be improved. The user interface can feel a bit overwhelming, especially for new users. Some settings and configuration options are buried deep within menus, which makes initial setup and ongoing management more time-consuming than necessary. Review collected by and hosted on G2.com.

CTM is easy to integrate with and is supported by a world class support team. Their technical support staff never fails to deliver and the API office hours are extremely valuable. I highly recommend CTM to any organization who may be considering it. Review collected by and hosted on G2.com.

I love CTM and have no complaints at all Review collected by and hosted on G2.com.

I enjoy being able to pull necessary data on call times, dial quantity, etc., and easily listen to phone calls from reps. I also appreciate the softphone integration with our CRM, which keeps reps from having to use two different webpages at once. Review collected by and hosted on G2.com.

Chat support is super helpful for quick issues, but I have found bigger issues to be hard to navigate and gain quick solutions for. We end up in circles between our CRM, and CTM--which adds time to our solutions. I have also had to utilize chat support after accessing CTMs own knowledge base, and found some steps missing in their own base that the chat rep was able to identify and help me with. Review collected by and hosted on G2.com.

- Accuracy of sources for phone calls (great for teams with multiple marketing mediums)

- Audio recording of sales calls functionality

- Downloadable reports to keep marketing teams & sales teams accountable

- Easy to integrate the conversion tag properly for success accuracy

- Great team to work with & partner with

- Easy to navigate and understand the platform Review collected by and hosted on G2.com.

NA - Love the product! Do not have anything negative to mention. Review collected by and hosted on G2.com.