What I like best about CallRail is how seamlessly it connects marketing performance to actual lead activity. The call tracking and form tracking features make it easy to see exactly which campaigns, keywords, or sources are driving high-quality leads, not just volume. I also appreciate the call recording and conversation intelligence tools, which help identify trends in patient inquiries, improve team training, and optimize ad spend. Overall, it gives a clear, data-driven picture of ROI and helps bridge the gap between marketing and operations. Review collected by and hosted on G2.com.

What I dislike most about CallRail is that the reporting and attribution setup can feel a bit limited or complex when managing multiple locations or detailed campaign structures. It sometimes takes extra effort to organize tracking numbers or integrate cleanly with CRMs like Aesthetix or GoHighLevel without manual adjustments. Additionally, while the data is valuable, the interface could be more intuitive when drilling down into multi-channel performance or long-term trend analysis.

That said, the insights it provides are still incredibly useful once everything is properly configured. Review collected by and hosted on G2.com.

The personal attention I receive from our representative, along with a plan specifically tailored to our needs, has made a significant difference. Choosing CallRail has truly been one of the best decisions for our business. The platform’s ability to track which channels deliver the highest ROI for our clients is unmatched. They consistently release new and improved products, continually enhancing their offerings. We've even established a new policy: if a client is unwilling to use CallRail, they're not a good fit for us. Every one of our clients now uses CallRail, and we have never had a complaint—only excellent results. CallRail has certainly earned our loyalty as customers for life. Review collected by and hosted on G2.com.

The only downside would be not having chosen to partner with CallRail sooner. Review collected by and hosted on G2.com.

As a home services business having a complete record of customer communications is critical. Callrail makes it easy to listen to or review past communications on the computer. It's got the ability to score calls as "Qualified" or "Unqualified" with surprising accuracy which helps when trying to track conversion rates from different sources. More than anything... I love how CallRail stays on the cutting edge of tech. They're constantly trying new features, adding some, updating the app. And functionality is seamless.

Call tracking is an absolute must when running paid ads for a business and CallRail is the best of the several I've tried. Dynamic number swapping for a website is easy to implement and integrate.

I use it every day all day.

Their customer support has been great... but the product is so good that frankly I don't need much support! Review collected by and hosted on G2.com.

Sometimes the app is slow to update when I open it up. It's a very nit-picky complaint but sometimes will have to quit the app and reopen it or manually refresh. Review collected by and hosted on G2.com.

Navigating the website and interface is really easy to do. You're never more than 1-2 clicks from where you need to be, all numbers and forms and integrations and spots are also usually clickable so you dob't need to filter through a bunch of pages before getting to where you need to go. I also love that there's so many mini-explainers of what certain things are with the little question marks. Integrations are color coded green with "Active" and it easily shows what's working or what isn't and why, and logging of the calls is done so easily. The sheer breadth of capability one has with utilizing callrail for any call tracking services is IMMENSE. We used it daily on all of our search engine clients. Review collected by and hosted on G2.com.

Implementation is not the easiest, we constantly ran into issues with DNI code installation, number swapping, or disapproved ads due to numbers not match, and there's a learning curve to all the terminology and where everything is at that seems daunting. Luckily Callrail has it set up so brilliantly it's not difficult to find answers most of the time. Many times, it can just be operator error. Review collected by and hosted on G2.com.

CallRail helps me understand where my incoming traffic and leads are coming from so I know where my marketing efforts are really paying off. Implementation and onboarding were smooth and easy, and CallRail integrates with my existing practice management software. Review collected by and hosted on G2.com.

The interface isn't as intuitive as it could be, and probably isn't suited to someone is a beginner tech user. However, their customer service is outstanding, and my rep is always happy to help me make changes or updates as necessary. Review collected by and hosted on G2.com.

I’ve recently started using the AI-powered features, and they’ve made it much easier to qualify leads and get insights without manually digging through reports. The dashboards feel more intuitive now, and the integration with Google Ads and GA4 has streamlined campaign tracking. I also like how call transcripts are more accurate than before, saving time when reviewing conversations. Review collected by and hosted on G2.com.

I’d still like to see more flexible pricing options for smaller businesses or seasonal users. While the platform is powerful, sometimes the learning curve with new features is steep and could use better step-by-step guides inside the app. Adding more native integrations (without relying on Zapier) would also be helpful. Review collected by and hosted on G2.com.

I find CallRail incredibly beneficial for my real estate business. The setup process was remarkably easy, allowing me immediate access to the phone numbers I needed, which streamlined the initial configuration and made the transition seamless. I particularly appreciate how straightforward it was to set up recordings and other functionalities, which didn’t require much effort on my part. One of the most valuable features is its ability to track my leads effectively, providing crucial insights into the origin of my leads through access to different numbers. This feature alone has significantly improved my ability to manage and organize leads by placing them into different workflows to find what best fits my needs. The call flow features are extremely useful, and I've recently started using the voice assist, which I find very helpful. The cost-effectiveness of the service is another major plus, as the pricing is great for the value provided, coupled with the benefit of accessing multiple phone numbers. All these aspects of CallRail contribute to its significant positive impact on my operations. Review collected by and hosted on G2.com.

I find the voice assist feature lacking a natural, human-like quality. Compared to other systems and technologies that employ AI for interaction, CallRail's voice assist feels behind. An upgrade in this area would significantly enhance the feature's usability for me. Review collected by and hosted on G2.com.

I appreciate CallRail's flexibility in routing calls to multiple different phone numbers, which greatly benefits my team by efficiently managing a variety of phone numbers and capturing the recording of conversations. The call routing and auto attendant features are particularly useful, as they provide the ability to update call flows as needed. I also find the call recording capability crucial for keeping track of and analyzing conversations. Another appealing aspect is the presence of additional features powered by AI, which offer stronger analytical capabilities, making data handling more robust and insightful. Review collected by and hosted on G2.com.

I find the initial setup process with CallRail to be tedious, though not necessarily difficult. Additionally, I wish there was an integration with our patient management software, as this lack of connectivity limits the completeness of our operational ecosystem. Review collected by and hosted on G2.com.

I find CallRail incredibly straightforward and easy to use, which has been crucial for our operations. The setup was fairly straightforward, and our developers had no issues implementing it, thanks in part to the easy-to-use dashboard and interface. I appreciate the simplicity and the ease with which we can track and attribute calls across our seven lodges. The ability to attribute the source of our calls is particularly beneficial, allowing us to pinpoint traffic from sources like Facebook Ads and Google Ads. The activity log is a standout feature for us, enabling detailed insights into recordings, call sources, and keywords, aiding in accurate call tracking and attribution. Additionally, the support from CallRail has been instrumental whenever we've encountered issues, such as when we needed assistance with number formatting. Furthermore, the integration capabilities have been fairly straightforward, which enhances the functionality of our existing systems. Review collected by and hosted on G2.com.

I find that due to the way our booking system works, we cannot use the whisper message feature in CallRail. This is something I would like to change, perhaps by finding a way to make the whisper message compatible with our system. Review collected by and hosted on G2.com.

I appreciate how CallRail facilitates capturing UTM information and automatically sending it to the CRM, which is crucial for tracking the source of each lead and thereby improving our marketing metrics. This integration capability stands out as a particularly useful feature for our team. Additionally, it benefits me by offering this capability without complications, allowing us to focus on data interpretation for strategic decisions. I also like that the platform is something I'm already familiar with, which gives me confidence in using it without having to go through an extensive learning curve. Review collected by and hosted on G2.com.

I don't like that the CallRail interface is unintuitive and confusing due to recent changes. I find it difficult to locate specific functions or buttons, which makes it hard to use efficiently. Additionally, the site is not very predictive and has complex technical terms that are difficult to understand, especially for someone who is not familiar with technology. I also think the setup process could be simpler. Review collected by and hosted on G2.com.