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ChangeTower

By ChangeTower

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ChangeTower Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the easy monitoring setup of ChangeTower, enabling efficient tracking of changes across numerous webpages. (10 mentions)
Users value the visual change notifications of ChangeTower, which streamline monitoring competitor websites and enhance efficiency. (6 mentions)
Users appreciate the reliable alert system of ChangeTower, enabling quick responses to important webpage updates. (5 mentions)
Users value the flexible tracking options in ChangeTower, enhancing their ability to monitor changes effectively across multiple websites. (5 mentions)
Users value the email notifications for quick overviews, streamlining competitor monitoring and simplifying updates. (4 mentions)
Users commend the easy setup of ChangeTower, enabling effortless monitoring of competitor changes and critical updates. (3 mentions)
Users highlight the automation capabilities of ChangeTower, effectively monitoring multiple webpage elements with remarkable precision. (2 mentions)
Users find the management of alerts across multiple clients clunky, and hope for more intuitive improvements in future updates. (2 mentions)
Users find the difficult setup of ChangeTower cumbersome, desiring a more automated and user-friendly process. (2 mentions)
Users experience false alerts due to inability to customize notification settings and manage updates efficiently. (2 mentions)
Users find the time consumption for setup to be cumbersome, wishing for a faster configuration process. (2 mentions)
Users desire a more visually customizable dashboard in ChangeTower for improved tracking of brand assets and domains. (1 mentions)
Users struggle with update issues, such as alerts not syncing, new items not highlighted, and persistent pop-ups. (1 mentions)

Top Pros or Advantages of ChangeTower

1. Monitoring
Users value the easy monitoring setup of ChangeTower, enabling efficient tracking of changes across numerous webpages.
See 10 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Useful tool for market intelligence"

What do you like about ChangeTower?

ChangeTower is a powerful tool for monitoring competitors in retail and consumer goods. I use it to track shifts in pricing, product positioning, and

Alex Z.
AZ

Alex Z.

Enterprise (> 1000 emp.)

5.0/5

"Many years of use, always worked!"

What do you like about ChangeTower?

I am a project manager, so my primary goal is to know how changes are going live. Creating monitors is very easy, I think I have ~200 now active at an

2. Change Detection
Users value the visual change notifications of ChangeTower, which streamline monitoring competitor websites and enhance efficiency.
See 6 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Useful tool for market intelligence"

What do you like about ChangeTower?

ChangeTower is a powerful tool for monitoring competitors in retail and consumer goods. I use it to track shifts in pricing, product positioning, and

Verified User
C

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Huge help with our compliance needs"

What do you like about ChangeTower?

ChangeTower helps us stay on top of compliance-related webpage changes. The real time notifications are critical, allowing us to respond quickly when

3. Alerts
Users appreciate the reliable alert system of ChangeTower, enabling quick responses to important webpage updates.
See 5 mentions

See Related User Reviews

Verified User
C

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Huge help with our compliance needs"

What do you like about ChangeTower?

ChangeTower helps us stay on top of compliance-related webpage changes. The real time notifications are critical, allowing us to respond quickly when

JB

Joe B.

Mid-Market (51-1000 emp.)

5.0/5

"Easy-to-use competitive intelligence tool"

What do you like about ChangeTower?

ChangeTower makes it easy to monitor competitor websites for updates to their partnership pages. I love the visual differences that highlight exactly

4. Tracking
Users value the flexible tracking options in ChangeTower, enhancing their ability to monitor changes effectively across multiple websites.
See 5 mentions

See Related User Reviews

Alex Z.
AZ

Alex Z.

Enterprise (> 1000 emp.)

5.0/5

"Many years of use, always worked!"

What do you like about ChangeTower?

I am a project manager, so my primary goal is to know how changes are going live. Creating monitors is very easy, I think I have ~200 now active at an

Daniel B.
DB

Daniel B.

Small-Business (50 or fewer emp.)

5.0/5

"Multiple tracking uses for consulting"

What do you like about ChangeTower?

The ability to track dozens of competitor websites at once and tailor alert rules to my individual clients and their needs is handy. The visual compar

5. Email Notifications
Users value the email notifications for quick overviews, streamlining competitor monitoring and simplifying updates.
See 4 mentions

See Related User Reviews

Patrick B.
PB

Patrick B.

Small-Business (50 or fewer emp.)

5.0/5

"Incredible Experience All Around"

What do you like about ChangeTower?

I can’t say enough great things about the Changetower team! I was having significant issues with customizing search results on a website, something I

Evan F.
EF

Evan F.

Mid-Market (51-1000 emp.)

5.0/5

"Valuable part of our brand marketing playbook"

What do you like about ChangeTower?

I use ChangeTower in two key ways, to monitor competitor brand pages and also to ensure our own marketing content stays consistent and aligned across

6. Easy Setup
Users commend the easy setup of ChangeTower, enabling effortless monitoring of competitor changes and critical updates.
See 3 mentions

See Related User Reviews

Alex Z.
AZ

Alex Z.

Enterprise (> 1000 emp.)

5.0/5

"Many years of use, always worked!"

What do you like about ChangeTower?

I am a project manager, so my primary goal is to know how changes are going live. Creating monitors is very easy, I think I have ~200 now active at an

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Very good functonality at a fair price"

What do you like about ChangeTower?

It's easy to use, offers the exact features I need for my use case and is fairly priced. The set-up is super easy. I use it to monitor my competitors

7. Automation
Users highlight the automation capabilities of ChangeTower, effectively monitoring multiple webpage elements with remarkable precision.
See 2 mentions

See Related User Reviews

Patrick B.
PB

Patrick B.

Small-Business (50 or fewer emp.)

5.0/5

"Incredible Experience All Around"

What do you like about ChangeTower?

I can’t say enough great things about the Changetower team! I was having significant issues with customizing search results on a website, something I

Corey M.
CM

Corey M.

Small-Business (50 or fewer emp.)

5.0/5

"Best website monitoring tool on the market"

What do you like about ChangeTower?

ChangeTower is one of the most powerful website monitoring tools I have used (and I've tried all of them on the market). The platform excels at detect

Top Cons or Disadvantages of ChangeTower

1. Alert Issues
Users find the management of alerts across multiple clients clunky, and hope for more intuitive improvements in future updates.
See 2 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Useful tool for market intelligence"

What do you dislike about ChangeTower?

The export options for alert data could be a bit more flexible for internal reporting. CSV works, but more direct dashboard-to-slide functionality wou

Daniel B.
DB

Daniel B.

Small-Business (50 or fewer emp.)

5.0/5

"Multiple tracking uses for consulting"

What do you dislike about ChangeTower?

The dashboard works well, but managing alerts across multiple clients can get a bit clunky. A more intuitive, multi-client workflow interface would be

2. Difficult Setup
Users find the difficult setup of ChangeTower cumbersome, desiring a more automated and user-friendly process.
See 2 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Using ChangeTower to monitor changes in scholarly publications"

What do you dislike about ChangeTower?

Each webpage to be monitored is set up manually, even if the process to follow is relatively standard. I can envision a more automated setup process i

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Very helpful for keeping track of news"

What do you dislike about ChangeTower?

Would like it to be easier to change the links on my monitors when a page changes its format and the setup no longer works as desired

3. False Alerts
Users experience false alerts due to inability to customize notification settings and manage updates efficiently.
See 2 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.0/5

"A decent tracking service"

What do you dislike about ChangeTower?

- cannot set the alerts to come at a standard time - cannot view the updated page with the new items highlighted - cannot omit pop-ups or other bas

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Very good functonality at a fair price"

What do you dislike about ChangeTower?

If you set-up several monitors it would be nice to be able to bulk-edit them (e.g. to disactivate e-amil alerts. But that's really all I can criticize

4. Time Consumption
Users find the time consumption for setup to be cumbersome, wishing for a faster configuration process.
See 2 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Easy to set up, powerful, saves us hours every month"

What do you dislike about ChangeTower?

It can take a couple of seconds to set up a monitor - would be great if that could be sped up.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Insightful and easy to use"

What do you dislike about ChangeTower?

It took some time to set up all the different pages and sites that I wanted to monitor.

5. Limited Customization
Users desire a more visually customizable dashboard in ChangeTower for improved tracking of brand assets and domains.
See 1 mentions

See Related User Reviews

Evan F.
EF

Evan F.

Mid-Market (51-1000 emp.)

5.0/5

"Valuable part of our brand marketing playbook"

What do you dislike about ChangeTower?

The UI is functional, but I’d love a more visual dashboard for tracking multiple brand assets and domains at once—something more tailored to marketers

6. Update Issues
Users struggle with update issues, such as alerts not syncing, new items not highlighted, and persistent pop-ups.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.0/5

"A decent tracking service"

What do you dislike about ChangeTower?

- cannot set the alerts to come at a standard time - cannot view the updated page with the new items highlighted - cannot omit pop-ups or other bas

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ChangeTower Reviews (19)

Reviews

ChangeTower Reviews (19)

4.6
19 reviews
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Daniel B.
DB
Managing Principal
Small-Business (50 or fewer emp.)
"Multiple tracking uses for consulting"
What do you like best about ChangeTower?

The ability to track dozens of competitor websites at once and tailor alert rules to my individual clients and their needs is handy. The visual comparison feature is particularly useful when presenting findings to clients. Continue to be impressed with how I can apply it as part of our competitive intelligence research across very different industries. Review collected by and hosted on G2.com.

What do you dislike about ChangeTower?

The dashboard works well, but managing alerts across multiple clients can get a bit clunky. A more intuitive, multi-client workflow interface would be a great addition. I know that they’re introducing Workspaces in their new version and I’m looking forward to seeing that go live as I think that will solve this pain point. Review collected by and hosted on G2.com.

Eric L.
EL
VP of Product
Mid-Market (51-1000 emp.)
"Great asset for competitor product tracking and research"
What do you like best about ChangeTower?

As a product professional, ChangeTower is very helpful in letting me monitor changelogs, release notes, and pricing pages on competing products. The platform’s change detection is accurate and detailed, and I can easily see exactly what was added or removed. It’s incredibly helpful in informing our product strategy and design discussions. Review collected by and hosted on G2.com.

What do you dislike about ChangeTower?

I know you can use their Zapier integration to push alerts to Slack so that I can share alerts with my team in real time but it would be great if they built a native integration. Review collected by and hosted on G2.com.

JB
CFO
Mid-Market (51-1000 emp.)
"Easy-to-use competitive intelligence tool"
What do you like best about ChangeTower?

ChangeTower makes it easy to monitor competitor websites for updates to their partnership pages. I love the visual differences that highlight exactly what’s changed, which saves me from having to do manual comparisons. The alert system is reliable and allows me to jump on new information quickly. Review collected by and hosted on G2.com.

What do you dislike about ChangeTower?

I’d love to see deeper integrations with CRM platforms so I could quickly pass partnership insights along to our relevant teams. Review collected by and hosted on G2.com.

Evan F.
EF
Director, Innovation Marketing
Mid-Market (51-1000 emp.)
"Valuable part of our brand marketing playbook"
What do you like best about ChangeTower?

I use ChangeTower in two key ways, to monitor competitor brand pages and also to ensure our own marketing content stays consistent and aligned across multiple digital touchpoints. The monitoring options and customization are useful, and the notifications and team dashboard are very intuitive. Review collected by and hosted on G2.com.

What do you dislike about ChangeTower?

The UI is functional, but I’d love a more visual dashboard for tracking multiple brand assets and domains at once—something more tailored to marketers. Review collected by and hosted on G2.com.

Verified User in Consulting
UC
Enterprise (> 1000 emp.)
"Useful tool for market intelligence"
What do you like best about ChangeTower?

ChangeTower is a powerful tool for monitoring competitors in retail and consumer goods. I use it to track shifts in pricing, product positioning, and marketing copy across competitor websites. The visual change notifications are especially helpful in quickly identifying even subtle changes in language or layout that signal a new strategy. Review collected by and hosted on G2.com.

What do you dislike about ChangeTower?

The export options for alert data could be a bit more flexible for internal reporting. CSV works, but more direct dashboard-to-slide functionality would be great. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
UC
Small-Business (50 or fewer emp.)
"Strong Recommend - RFP and government website monitoring"
What do you like best about ChangeTower?

ChangeTower helps my team track public-facing government websites for updates to RFPs, always changing zoning board rulings, and new redevelopment opportunities. These pages are often buried in legacy systems that are hard to track down and change without notice. ChangeTower has helped us identify new opportunities or shifts to existing projects in real-time Review collected by and hosted on G2.com.

What do you dislike about ChangeTower?

I've had some challenges with government sites that are older and harder to monitor due to JavaScript rendering issues, so we’ve had to play with different monitoring methods. Review collected by and hosted on G2.com.

Verified User in Financial Services
CF
Mid-Market (51-1000 emp.)
"Huge help with our compliance needs"
What do you like best about ChangeTower?

ChangeTower helps us stay on top of compliance-related webpage changes. The real time notifications are critical, allowing us to respond quickly when updates occur. Instead of having multiple team members manually monitor sites, we now receive immediate alerts whenever changes happen, saving time and money. Review collected by and hosted on G2.com.

What do you dislike about ChangeTower?

Some of the more advanced monitoring settings required some trial and error, but were smooth sailing once we figured them out. Their support team was both helpful and responsive when we had questions. Review collected by and hosted on G2.com.

Patrick B.
PB
Program Manager
Small-Business (50 or fewer emp.)
"Incredible Experience All Around"
What do you like best about ChangeTower?

I can’t say enough great things about the Changetower team! I was having significant issues with customizing search results on a website, something I couldn’t figure out on my own. Their customer support team went above and beyond.

Within just a week, they were able to research the problem, identify the root cause, fix the issue, deploy the solution, test it thoroughly, and get it into production. That kind of turnaround is impressive and speaks volumes about their expertise and dedication.

What stands out is how they made it all seem effortless. They took a problem I couldn’t solve and delivered results quickly and professionally. If you’re considering their services, know that their team is capable of more than just monitoring—they are problem-solvers who deliver real solutions. Highly recommend Changetower! Review collected by and hosted on G2.com.

What do you dislike about ChangeTower?

I have nothing that I dislike about ChangeTower services or their customer service. Review collected by and hosted on G2.com.

Corey M.
CM
Sr. Full Stack Developer
Small-Business (50 or fewer emp.)
"Best website monitoring tool on the market"
What do you like best about ChangeTower?

ChangeTower is one of the most powerful website monitoring tools I have used (and I've tried all of them on the market). The platform excels at detecting even the smallest changes across multiple webpage elements - from text and images to complex DOM structures and dynamic content. I've used ChangeTower to monitor competitors, in-stock products, and general SEO on the websites I manage, with particularly impressive results tracking competitor pricing changes and product availability in real-time.

Their support team consistently exceeds expectations. Their experts are always available to help guide you to the best monitoring solution. They've helped me optimize my monitoring setup multiple times, suggesting better selectors and monitoring frequencies that I wouldn't have thought of myself.

The platform's reliability is exceptional - I've experienced virtually no downtime or missed notifications in my daily usage. While the learning curve might be slightly steeper than simpler tools, the power and flexibility it offers make it well worth the investment for serious monitoring needs. Review collected by and hosted on G2.com.

What do you dislike about ChangeTower?

While ChangeTower has an initial learning curve in selecting optimal monitor types and configuring settings, the platform delivers exceptional value once properly set up. The key is understanding which monitoring method best suits your specific use case - whether it's visual comparison, DOM monitoring, or text-based tracking. Their responsive support team guided me through this setup process, helping optimize my monitoring parameters and explaining best practices. After this initial configuration phase, the platform consistently delivers accurate, real-time alerts that have become invaluable to my daily operations. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business (50 or fewer emp.)
"Staying Updated"
What do you like best about ChangeTower?

The fact that it does all the time consuming tasks of reviewing web pages and only let us know when there's been an important change that triggers an actual task for us. Review collected by and hosted on G2.com.

What do you dislike about ChangeTower?

For web programming reasons, some web types of web pages cannot be monitored Review collected by and hosted on G2.com.