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As a headless ecommerce platform, it offers the ultimate flexibility to meet business requirements. In some cases we use only parts of the API, in other cases it supports an entire ecommerce site. We've integrated commercetools with a custom androids app, a MS PowerApps, and B2B site (C# and .net core) and a B2C site (vue.js). I also like their support and documentation. They respond quickly if we have architectural or feature questions. Review collected by and hosted on G2.com.
It's definitely not a turnkey ecommerce platform. Since it's headless it requires a separate front end. They do have some starter templates and we've used Vue Storefront as a starting point to further customize. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.