Discuss Reviews & Product Details

Discuss Product Details

Discuss is the leading end-to-end qualitative research platform for in-depth market insights, helping teams capture real-time customer and user experience feedback at scale. The best of both worlds : Blend human-led and AI-led market insights in one platform For teams who want the best of both worlds, easily move from an AI-led approach for quick-turn insights to a human-led approach for deeper, more nuanced understanding, or a blend of both—all within a single platform. Our all-in-one market insights platform, complete with advanced AI Agents and coupled with key services, enables organizations to collect, analyze, and share in-depth feedback from audiences around the globe. Trusted by the leading Market Insights, CX, and UX professionals worldwide, Discuss delivers in-depth insights in real time and brings human connection back to the heart of every decision. As a pioneering leader in the qualitative market research space, our platform is the choice of global brands and agencies, including 3M, Jägermeister, Mastercard, HelloFresh, Imperial Brands, Ipsos, and Buzzback,, enabling them to make more informed decisions faster than ever before. Our unique capabilities drive value across a variety of product development, marketing and advertising, and customer closeness programs, creating a new, better way for any team to hear the real voices, see the real emotions, and create real connections with their audiences around the globe. - Do in-depth research: Via our human-led, self-paced, uploaded, or AI-led research capabilities. - Analyze findings: Surface themes, quotes, sentiment charts, and create highlight reels. - AI Agents across the research lifecyle: From finding the right audiences to conducting interviews to delivering insights. - Unlimited insight model for more insights, your way: Get unlimited access to have in-depth conversations alongside comprehensive tools and services that help you ask the right questions and get the right answers, every time. At Discuss, we believe trust is your compass on the path to growth and great decisions. We help organizations shatter assumptions—so they can build deeper understanding and loyalty. Because when you truly listen, you don’t just build better products, campaigns, and solutions, you build stronger relationships that lead to lasting impact and growth. See what true human understanding can do for your business at www.discuss.io.

Product Website

Seller

Discuss.io

Discussions

Discuss Community

Languages Supported

Afrikaans, Arabic, Azerbaijani, Bengali, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Basque, Persian, Finnish, French, Galician, Gujarati, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Javanese, Japanese, Kannada, Georgian, Central Khmer, Korean, Latvian, Lithuanian, Malayalam, Marathi, Malay, Nepali, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Sinhala, Slovak, Slovenian, Spanish, Serbian, Sundanese, Swahili, Swedish, Tamil, Telugu, Tagalog, Thai, Turkish, Ukrainian, Urdu, Vietnamese, Chinese (Simplified), Chinese (Traditional)

Product Description

Discuss combines end-to-end services with a live video platform, connecting brands with global consumers at scale to develop consumer closeness and empathy across the organization, leading to products consumers love.

Overview by

Kendra Gray

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Discuss Integrations

(1)

Verified by Discuss

Discuss Media

Group video discussions, including support for screen-sharing, whitboards, both participant-only and back room observer chat, and more.

The Recordings page allows you to browse your interviews for you project, see the transcripts as the video plays, search for words throughout the project, flag moments, create highlights, and add titles, descriptions and tags to those highlights, and much more. Later on, quickly turn your highlig...

Easily and quickly create your own highlight reels to create compelling clips and share insights. Powerful tagging and a simple drag and drop interface all in the cloud, via your web browser allows anyone within the company to participate in the process, view and gather results.

Discussion Guides

Official Downloads

(5)

edit

Unlocking a New Era of Qual Research with GenAI eBook

G2 reviews are authentic and verified.

Here's how.

GL

Gisella L.

Senior Market Research

Enterprise (> 1000 emp.)

9/3/2025

"User friendly and efficient platform for focus groups and IDI's"

4.5/5

What do you like best about Discuss?

The platform itself is very intuitive and easy to use.

The project tech support team is consistently responsive and helpful, ensuring everything on the back end runs smoothly. They make sure respondents have strong connections and help them to connect if they don't.

Their AI generated transcripts are also high quality, helps to make analysis easier and more efficient.

Respondents can complete homework or prework on the platform which allows responses via text, photo and video. All is stored in one convenient place.

When there is an issue customer service addresses it promptly. Review collected by and hosted on G2.com.

What do you dislike about Discuss?

I have had some resolution issues showing stim, but have resolved by using share screen instead of uploading files to the platform. This could be improved. Review collected by and hosted on G2.com.

What problems is Discuss solving and how is that benefiting you?

Provides a platform for (our clients) brands and companies to obtain consumer insights to solve their business problems quickly and efficiently.

- enables reaching consumers across wide geographies within the US as well as other countries

-streamlines respondent scheduling, moderation and analysis

- provides centralized storage for projects Review collected by and hosted on G2.com.

Response from Jackie Holiwell of Discuss

edit

Hi Gisella,

Thank you so much for your thoughtful review and for sharing your experience with Discuss! We’re thrilled to hear that you find the platform intuitive and efficient, and that our tech support team and AI transcripts are helping streamline your work. It is also great to know that the ability to capture text, photo, and video responses in one place is adding value to your projects.

We appreciate your feedback about the stim resolution challenges. While it is good to hear you found a workaround, we want to make sure this works seamlessly for you. Your Customer Success Manager will be reaching out directly to learn more about your experience and work with you on improvements that enhance your workflow.

Thank you again for trusting Discuss to support your focus groups and IDIs. We are grateful to be part of your insights process and are committed to continually improving your experience!

DE

David E.

Sr. Director, Custom Research

Mid-Market (51-1000 emp.)

10/27/2025

"Intuitive UI for Qualitative Research, but Scheduling Needs Improvement"

4.5/5

What do you like best about Discuss?

The user interface is exceptionally easy to use and flexible for all qualitative purposes--from IDIs to full online focus groups. Review collected by and hosted on G2.com.

What do you dislike about Discuss?

The scheduling system poses logistical issues for some projects. For instance, in cases where clients are recruiting/scheduling using Calendly, we can't generate participant links in advance for them to send right away; instead, we have to schedule then update the session invite. Review collected by and hosted on G2.com.

What problems is Discuss solving and how is that benefiting you?

Discuss is my preferred platform for qualitative research for two practical reasons: 1) it has the best--easiest, most convenient--client backroom and 2) the quality of the transcripts is considerably better than those generated by Zoom or Teams. The former aspect of the platform solves a key logistical problem while the latter solves a backend/analytical issue. Review collected by and hosted on G2.com.

GH

Greg H.

Principal

Small-Business (50 or fewer emp.)

8/5/2025

"A Gold Standard in Online Qualitative Research"

5/5

What do you like best about Discuss?

The Discuss platform has become the go-to platform for all of my clients, and for good reason. The platform's features are designed for research from the ground up and make conducting qualitative research feasible on a global scale.

Discuss' feature set enables all manner of virtual qualitative exercises, including concept evaluation, launching polls, screen sharing, participant mark-up, and many more. On top of all this, the platform is incredibly solid and runs well on a wide variety of devices and with varying strengths of bandwidth.

Beyond this is the rapidly evolving Genie AI platform, which enables a wide range of ways of leveraging their AI engine to directly address key research questions, query any segment of participant for granular insights. And it can do so at scale for any global market via auto transcription of interviews conducted in a wide range of languages into English.

My experiences of using Discuss for participant recruitment have also been excellent, and the quality of their participants are consistently strong and on-target.

The thing that really separates Discuss, however, is the platform's excellent real-time session support. They ensure each participant's connection, audio, and video are solid prior to each session, and play an important role in ensuring every session runs smoothly.

Since beginning to use Discuss in 2019, I've gotten to the point that can't imagine doing my work without it. It enables me to work efficiently and in markets I couldn't have imagined even a couple of years ago.

In my opinion, Discuss is the gold standard for online qualitative research. Review collected by and hosted on G2.com.

What do you dislike about Discuss?

While Discuss excels in nearly every aspect, one enhancement that could elevate the experience even further is the integration of background noise cancellation for both moderators and participants.

This feature would significantly improve audio clarity during group sessions, especially when participants are in noisy environments. It would also reduce the need for frequent muting, allowing for more natural and uninterrupted conversations. Review collected by and hosted on G2.com.

What problems is Discuss solving and how is that benefiting you?

Discuss is disrupting in-person qualitative research for approximately 85% of research challenges. Not only does it save clients' money versus pursuing in-person research, but the convenience of the platform makes it easier for consumers to participate (which improves participation rates and reduces recruiting and incentive costs). Review collected by and hosted on G2.com.

Response from Jackie Holiwell of Discuss

edit

Hi Greg,

Thank you for such a thoughtful and detailed review! We're glad to hear that Discuss has become such a trusted part of your work since 2019. Hearing how the platform helps you reach new markets and run research you could not have imagined a few years ago is exactly why we do what we do.

It is especially wonderful to hear your callouts around Genie AI, participant recruitment, and our live session support. Those are areas our team puts a lot of energy into, and it is great to know they are making a difference for you. We want every session to feel seamless so you can stay focused on the research itself.

And thank you for the great suggestion around background noise cancellation. You are right, clearer audio makes for better conversations, and feedback like this helps shape where we go next.

We are grateful to have you in the Discuss community and excited to keep supporting you and your clients as you unlock new insights around the world!

LR

Lora R.

Student

Mid-Market (51-1000 emp.)

9/13/2023

"Discuss is a great platform"

5/5

What do you like best about Discuss?

I think it's a great platform. It has integrated with our system perfectly and we're able to use it the way we want. Review collected by and hosted on G2.com.

What do you dislike about Discuss?

The only one thing that I would improve on is to educate your staff a little bit more in the customer service area Review collected by and hosted on G2.com.

What problems is Discuss solving and how is that benefiting you?

The business problem that discuss is helping me to resolve is having a quality conversation with no breaks in the audio video. That's a very important aspect when doing a group discussion is being able to hear and see everyone without them cutting in and out and I found that this platform creates an excellent window to be able to have that group discussion with no interruptions. When having group discussions part of being able to have a positive group discussion is being able to hear and see everybody, even somebody nodding their head without having to say anything let you know that they agree with what you're saying which is why the audio and video part is so important. Review collected by and hosted on G2.com.

Response from Kendra Gray of Discuss

edit

Lora,

Thank you for the 5-star review!

It's wonderful to hear about the quality in-depth discussions you've been able to conduct on the platform and that the support team was able to enhance your experience with the tech checks.

We appreciate your feedback regarding the opportunity for more user training and instruction. We're very excited to be launching, Discuss University, later this month -- a virtual launchpad for resources, help guides, trainings and more. Please stay tuned as once it's live, we hope you will sign up. It will be an incredibly valuable resource for you and all users!

Thank you again for choosing Discuss and for sharing your positive experience. We look forward to continuing to help you gain human-centric insights from your group discussions.

TS

Thandiwe S.

Senior Operations Manager - Qual

Enterprise (> 1000 emp.)

7/15/2025

"Seamless Qualitative Data Collection Experience"

5/5

What do you like best about Discuss?

The ease of use for respondents and clients. It really makes the setup of sessions so easy, I dont have to wrry about observers and respondents interacting. I dont need to worry about client data being compromised and respondents feeling intimidated by seeing a lot of observers on the call. I love the translation functionality, the support team has been exceptional and has made running a project so easy! It is easy to setup, implement, update and run the sessions. Review collected by and hosted on G2.com.

What do you dislike about Discuss?

There's no specific thing. The system really works well for my needs. Review collected by and hosted on G2.com.

What problems is Discuss solving and how is that benefiting you?

It's solving the ease of setting up sessions, setting up translations for online sessions without multiple invites, protecting client info and respondents from client/observer influence. It's also helping with speeding up reporting with good transcripts and the possibility of doing first level AI analysis. Review collected by and hosted on G2.com.

Response from Jackie Holiwell of Discuss

edit

Hi Thandiwe,

Thanks for the review! We're thrilled to hear Discuss is helping make your qualitative research smoother, safer, and easier to manage! Reducing complexity, protecting privacy, and enabling seamless translation are exactly what we aim for.

It's also great to hear our support team and AI tools have helped speed up your process and reporting. That's the kind of impact we love to see!

We appreciate you being part of the Discuss community and look forward to supporting your next project!

SB

Serenity B.

Project Management

Small-Business (50 or fewer emp.)

5/21/2025

"User-friendly with great support"

5/5

What do you like best about Discuss?

Discuss has a great user interface, a library of resources, and active support. It allows a lot of manual input while also offering automation and support when needed. It brings together the moderator, project manager, recruiters, and viewers in a very cohesive way. It integrates with Google and Outlook calendars, which helps a ton. Review collected by and hosted on G2.com.

What do you dislike about Discuss?

There's nothing I don't like. I have had some miscommunication during project setup. I'm not always sure which settings to toggle on and off and what it will mean for the project overall. I'm learning with experience. You have to think really thoughtfully about what access each team member will need, and it's been somewhat of a juggling act to nail down who does what (who will send respondent invites, etc.), but we're getting it, and the support is great. Review collected by and hosted on G2.com.

Response from Kendra Gray of Discuss

edit

Hi Serenity,

Thanks for the review! And for calling out some of the ways Discuss is helping your whole team work better together! Whether its moderators, recruiters, clients/observers, we've built the platform to bring everyone and everything into one space that makes it easy. So glad to also see that the calendar integrations has been helpful as well.

Regarding the ways to use the platform, we'd strongly encourage you to reach out to your dedicated Discuss representative to learn more about how to maximize the platform for your unique use cases!

Appreciate you being part of the Discuss community and for sharing what’s working, and what we can keep improving.

KK

Karan K.

Senior Manager

Enterprise (> 1000 emp.)

6/3/2025

Guest users or non-business users of the software, not included in G2 scores.

"Great for observing research interviews - good user interface and minimal system/set-up requirements"

5/5

What do you like best about Discuss?

Biggest upside was the ease of use. There were no mandates on setting up an account and going through any lengthy authentication process. I could simply click on a meeting link provided by my agency, enter my email and join as an observer. I also liked the user interface and the fact that it had some features such as backroom chat to provide feedback to the facilitators. The tools used by facilitators to record major takeaways were well integrated, and quite intuitive. Review collected by and hosted on G2.com.

What do you dislike about Discuss?

Minor point, but the video resolution could be further improved. Also, could include an option of seeing live subtitles. Review collected by and hosted on G2.com.

Response from Kendra Gray of Discuss

edit

Thanks for the review! We're glad to hear that jumping into a live session was easy, just how it should be! Also appreciate the shoutout on the backroom chat and tools for observers. We built those specifically to support smoother, more collaborative sessions and it's great to hear they're hitting the mark.

Regarding the live subtitles/captions, we do have a workaround we recommend through Google Chrome's built in live captioning, which you can enable in your browser settings. Here's a help article with more detail on how to set it up: https://discussio.zendesk.com/hc/en-gb/articles/29402552371217-September-2024-Release-Notes#h_01HQJZFDS2VREC6XSQXRBF5QKP

Thanks again for sharing your experience!

CM

Christina M.

Senior Strategist

Small-Business (50 or fewer emp.)

3/25/2025

"An Agile, Versatile and Effective tool to learn more about our consumer"

5/5

What do you like best about Discuss?

Discuss.IO has been a game-changer for gathering quick, meaningful consumer insights. The platform makes it incredibly easy to connect with real people in real-time, which has been invaluable for testing consumer perceptions of our industry and our brand. We get to talk to our customer in a 1:1 forum, while others can observe, and Discuss will handle the incentives. I like that Discuss let's us focus on the research and they handle the managerial bits.

What really stands out is the real-time collaboration—teams can join live sessions, observe, and adjust strategy on the fly. Compared to traditional focus groups, Discuss.IO is not only faster but also more cost-effective. If you're looking for an agile, efficient way to bring the voice of your customer into your advertising decisions, this platform is worth considering.

The global reach is a huge plus, allowing us to validate ideas across different markets effortlessly.

The AI-powered analysis also helps synthesize key takeaways quickly, saving time on research synthesis. Genie AI is also an amazing feature. Genie is a bit of a collaborator and works with me on every phase of the project, but especially through the analysis phase. The AI is essential from the start of the project when setting up the guide and the tags, to the last phases of the project when analyzing interviews for insights.

Customer support is always a plus. I'm always pleased to talk with the Discuss team and trust they the best interest of the product and our brand in mind. Review collected by and hosted on G2.com.

What do you dislike about Discuss?

Some of the downsides are how slow the edits can go. You can run an interview and cut a video in the same platform, which is a major upside. The downside can be the quality of the edit because we're not using an intelligent software like Adobe. It does what it can though! I would say that is the only room for improvement. Review collected by and hosted on G2.com.

AM

Verified User in Market Research

Enterprise (> 1000 emp.)

8/20/2025

"Easy To Use Platform"

4/5

What do you like best about Discuss?

1. Easy to set book / set up / program

2. The dashboard page - clean, simple

3. Simple fields

4. Smooth transmission

5. Availability for the recruiter to use & limit their access to recruits Review collected by and hosted on G2.com.

What do you dislike about Discuss?

1. Need to add a program so a reminder email goes out to the clients and respondent(s) 1-2 hours before their scheduled appointment

2. Need to be able to bulk import viewers (with their viewing status) - maybe an Excel sheet - waste of time typing manually when there are 10-20 members to upload

3. Adding members as viewers to a scheduled group or IDI - add the option to check all box or besides manually checking names (per group or IDI)

4. Edit invitations so more visually appealing and tailored to specific groups of observers (team members vs. clients vs. support people outside of research company)

5. Customer Support: Live help button (not an AI auto bot that doesn't react specifically to a question - send article links isn't always the answer as the links need to be scrolled through and may not answer the question)

6. Not sure there is a quick & easy access to pull respondents from a group or IDI as a pay & send or if they don't qualify after introduction Review collected by and hosted on G2.com.

Response from Jackie Holiwell of Discuss

edit

Hi there,

Thanks so much for your review. We are so happy to hear that you find Discuss easy to set up and the dashboard makes it simple to keep your projects running smoothly. That is exactly the experience we want for our customers!

Your suggestions around reminders, bulk viewer uploads, and invitations are really helpful. Feedback like this gives us clear ways to make the platform even better for you and your team. If you ever want to talk through these ideas in more detail, your Discuss representative would love to connect.

We truly appreciate you taking the time to share your thoughts and are so glad to have you in the Discuss community!

RM

Ross M.

Senior Analyst

Small-Business (50 or fewer emp.)

3/12/2025

"An excellent platform for qualitative research"

5/5

What do you like best about Discuss?

The tech support for our focus groups are extremely professional and proactive. They address any needs we have quickly and thoroughly and I couldn't ask for more from any of them. The platform is stable, clear, and highly effective, especially when coupled with a good recruit. Setting up focus groups is easy to do, particularly for frequent users or organizations that conduct lots of focus groups.

I would highly recommend using Discuss.io to anyone interested in conducting any kind of qualitative research. Of all the platforms my firm has used, they are by far the best. I cannot recommend them highly enough. Review collected by and hosted on G2.com.

What do you dislike about Discuss?

The transcription process leaves a lot to be desired. The AI software in general is not especially useful and can probably be dispensed with. The machine transcripts always need to be supplemented with human transcripts. Review collected by and hosted on G2.com.

Response from Kendra Gray of Discuss

edit

Hi Ross,

Thanks so much for the 5-star review!

It means a lot to us that you've found the platform to be reliable and highly effective, and that our live tech support team has delivered the kin of responsive, professional service you deserve. We're especially excited to be a part of your research in driving meaningful conversations, like your work connecting with voters on important political issues.

We also really appreciate your honest feedback about the transcription and AI tools. You’re absolutely right that these features need to be as sharp and reliable as the rest of your experience. That’s why we’ve been hard at work innovating in this space. With our most recent release at the end of February, we introduced major improvements to our AI capabilities—including three AI Agents designed to automate the manual tasks of collecting, analyzing and presenting in-depth insights.

We are confident that this will be a huge leap forward for our customers—but more importantly, we want these tools to be intentional, effective, and genuinely useful. If you're open to it, we’d love to invite you to be part of our innovation journey by beta testing some of our new AI Agents. Your insight would be incredibly valuable in shaping how we continue to innovate in these areas. Please reach out to your Discuss account manager if you're interested!

Thanks again for your review, we’re so glad to support the important work you do.