Dotdigital Reviews & Product Details

The AI help agent is truly useful. In the support pop-up, there are the typical resources: search the knowledge base or chat with a rep. But the AI tool (bulldog mascot) is shockingly good. Most of the times these product-based LLMs are useless, offering generic advice or even entirely made-up suggestions. The DD bulldog is spot-on with its comprehension of my questions as well as the step-by-step advice for troubleshooting or setting something up. You can have a real back and forth dialogue with the tool. If you're working on something complex, remember not to answer yes to "Did this answer your question?" because it closes the chat and you have to start over. It's not just asking for feedback, it's looking to close the ticket, essentially. I look forward to the ability to train it on brand identity so it could be asked more strategic questions as well as tactical ones. Review collected by and hosted on G2.com.

The UX for image organization could be more intuitive. Contacts cannot be searched by name. There's no automatic saving in the email editor. 🫨 (What is this, 1998?) The email preview area has to be coded through HTML. There's no way to view all saved building blocks outside of the email editor. Review collected by and hosted on G2.com.

It's very intuitive and easy to build emails and the new AI sending feature is great. By using dotdigital we've improved some of our email lead generating efforts by 400%.

For inexperienced email marketing users, this is arguably a better platform than some of the others out there. Review collected by and hosted on G2.com.

Arguably there's too many clicks to get through the reporting - although once you're there it's great. And the number of times I've loaded 'unsent' items when I'm looking for 'sent' is insane. For me, I'd like one unified view of all emails - sent or drafted. Review collected by and hosted on G2.com.

User-Friendly Email Builder; Drag-and-drop editor makes it easy to design professional-looking emails without coding along with pre-built templates help speed up campaign creation. Personalization & Segmentation; Dynamic content and personalization features and advanced segmentation to target specific audience groups based on behaviour and demographics. Love how there is real time data and analytics allowing me to report on opens, clicks, bounces and conversions, all this information really helps when we build our campaign emails to donors. Review collected by and hosted on G2.com.

Nothing right now, everything has exceeded my expectations. Review collected by and hosted on G2.com.

One of the best things about Dotdigital is the ease of use, everything is built for a positive and simple user experience. This is not to say that there are not numerous features that will allow you to elevate your email communications. You can make it as simple or complex as your business needs. Dotdigital ALWAYS provide a rapid response whether this is via our Customer Success Director, Amit or via the live chat on the platform. Further positive factors of Dotdigital is the ability to integrate with other platforms simply. Would recommend Dotdigital to anyone who is either a beginner or advanced in email communication etc. Review collected by and hosted on G2.com.

I have not had any negative experiences with Dotdigital myself. Possibly, that Winston AI could be developed further to provide more tailored feedback dependent on industry etc. Or encourage reps to to have a more personable experience with clients throughout journey of working with them. Review collected by and hosted on G2.com.

A great user experience - everything makes sense, and Dotdigital are continually tweaking the UX/UI so that it becomes easier and more intuitive to use all the time. I have used other email service providers and this is the most comprehensive and user-friendly one of them all. In particular, their automation tools have allowed us to deliver a more efficient, informative service to our customers and it's now a tool that I couldn't do my job without. I use it every day! The customer support is also really great - I can easily just live chat with someone knowledgeable, and they usually assist me there and then with solutions and ideas. Review collected by and hosted on G2.com.

It would be good to see some improvements to the email proofing tools. It would be good to have something that I can share with stakeholders that allows them to comment directly on a draft, like you can on a PDF, rather than them have to copy and paste text into documents or take screenshots or similar. That would speed workflows up quite a bit. Review collected by and hosted on G2.com.

Dotdigital makes it easy to target and segment out our audience and send emails with their user-friendly drag-and-drop systems. It's a breeze to make templates and automate our emails all in place.

Their support team is one of the best and is quick to respond and solve issues. It's also great to be appointed a rep to meet with quarterly to go over issues, and upcoming changes, and be informed on what is happening at Dotdigital. Review collected by and hosted on G2.com.

There aren't many downsides to Dotdigital. Setting up automated emails, updating them, and back-end items, can be cumbersome. Most likely due to how my predecessor set it up. it is something I would like to overhaul in the future, especially with the new Fres Revalence merger. Review collected by and hosted on G2.com.

I appreciate the wide range of tools and the flexibility that allow me to design truly exciting and creative campaigns. Additionally, I really like how user-friendly and straightforward the platform is to use. I also love how much support is available to me as a user, including the AI tools, the customer service help, as well as Dot Digital academy. i will be using this very frequently so these are definitely things to consider. while i was not involved in the process, it seems that this was an easy implementation and easily integrated with the current systems that my company uses. Review collected by and hosted on G2.com.

While I wouldn't say there's anything I truly dislike, my main concern is that I might not take full advantage of the platform because it offers so many features. Its extensive capabilities make me worry that I won't be able to use it to its fullest potential. Review collected by and hosted on G2.com.

The team find dotdigital incredibly easy to use - so much so that we've been using it for 5+ years with no challenges whatsoever. As our business has expanded, so too has our use of its functionality, which is supported by super helpful resources and account managers on hand, should we need them. It's incredibly simple to use, even when playing around with some of the more complex aspects such as automations and programmes. Review collected by and hosted on G2.com.

Nothing that I can think of. At times we'd like a bit more flexibility with templates and creative elements with building blocks. Review collected by and hosted on G2.com.

The overall dashboard within dotdigital itself is really good. You can view a lot of information based on the campaigns / content you're using. The programs feature is useful as well so you can see how many users are flowing into the program and following each decision. The implementation itself of dotdigital was quite straight forward. We did have a few teething issues with contacts but we were able to reach out to the support team to work with our developers to understand the problem and get it fixed. We now use dotdigital quite often for example we have abandon cart set up now and we also have our account creation emails set up within there. Review collected by and hosted on G2.com.

I think there could be more information or understanding when connecting with adobe commerce (magento) for example the unsubscribed flow back into magento from when a user unsubscribes from the front end wasn't how i'd expect it. So instead of adobe commerce becoming our source of truth we need to use dotdigital which is fine but is something we would need to remember in the future when looking at newsletter subscribers in adobe commerce back end. Review collected by and hosted on G2.com.

I love the email builder and the reporting. The segmentation is fab too. I also found it really easy to connect it to our CRM once I'd figured out the settings menu. Very happy with the quality of the emails we're creating in DotDigital and the data that we're getting about our audience. Our Project Manager, Sarah, has been incredibly helpful and was wonderful to work with. Review collected by and hosted on G2.com.

There was a lot to take in to begin with (i.e lots of features). I found the settings menu a little unintuitive to begin with, but now I've got to grips with it, it makes more sense. Just a bit of trial and error, but our Project Manager, Sarah, was very patient with all my questions. A bit of confusion is to be expected when you’re moving to a more complex, efficient system! Review collected by and hosted on G2.com.