Introducing G2.ai, the future of software buying.Try now
Easy Board
Sponsored
Easy Board
Visit Website
Product Avatar Image
Facebook

By Meta Platforms, Inc

Easy Board
Sponsored
Easy Board
Visit Website

Facebook Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the ease of sharing content on Facebook, enjoying seamless connections for both personal and business use. (12 mentions)
Users value Facebook for its effective targeted advertising, enhancing business reach and fostering meaningful connections. (9 mentions)
Users find Facebook's platform incredibly easy to use, facilitating both personal connections and professional campaigns effortlessly. (9 mentions)
Users love Facebook for its ability to facilitate global connectivity with friends, family, and communities worldwide. (8 mentions)
Users value Facebook for its networking capabilities, connecting loved ones, businesses, and communities across the globe. (8 mentions)
Users value Facebook for its easy communication with friends and family, enhancing connections and sharing experiences. (5 mentions)
Users appreciate the easy engagement with friends and communities on Facebook, enhancing communication and meaningful connections. (4 mentions)
Users value the global reach of Facebook, enabling connections and networking across diverse interests and communities. (4 mentions)
Users feel frustrated by the prevalence of scams and fake accounts on Facebook, leading to trust issues. (8 mentions)
Users find Facebook has excessive advertising that leads to a cluttered experience and irrelevant content. (6 mentions)
Users are frustrated by the spread of misinformation on Facebook, finding it hard to control unverified content. (6 mentions)
Users are concerned about privacy issues due to data breaches and lack of transparency regarding personal information. (6 mentions)
Users find Facebook's navigation challenging, especially when getting accustomed to settings and Meta Business Suite. (4 mentions)
Users often find poor customer support frustrating, making it difficult to resolve issues effectively on Facebook. (4 mentions)
Users note that addiction to Facebook can lead to excessive screen time and distraction from real-life activities. (3 mentions)
Users often face update issues that create confusion and complicate the overall user experience on Facebook. (1 mentions)

Top Pros or Advantages of Facebook

1. Sharing Content
Users value the ease of sharing content on Facebook, enjoying seamless connections for both personal and business use.
See 12 mentions

See Related User Reviews

Shekhar L.
SL

Shekhar L.

Small-Business (50 or fewer emp.)

5.0/5

"One of the best social media platform to exist"

What do you like about Facebook?

The best thing about facebook is that it connects users with millions of people. You can create and share your content on that platform, integrate fac

Beth L.
BL

Beth L.

Small-Business (50 or fewer emp.)

5.0/5

"I use Facebook every day!"

What do you like about Facebook?

The upside of using Facebook is that it is very versatile. It can be used for personal and for business.

2. Advertising
Users value Facebook for its effective targeted advertising, enhancing business reach and fostering meaningful connections.
See 9 mentions

See Related User Reviews

Kshitija P.
KP

Kshitija P.

Small-Business (50 or fewer emp.)

5.0/5

"How facebook integration with the monday platform makes it easier to follow the customer journey"

What do you like about Facebook?

i have created various campaigns on the facebook ads manager for lead generation and it helped us to the various lead one this i like about facebook i

Biswajit M.
BM

Biswajit M.

Small-Business (50 or fewer emp.)

5.0/5

"its an amazing and most popular social media platform"

What do you like about Facebook?

Facebook fosters connections, allowing users to stay in touch with loved ones globally. It empowers businesses with targeted advertising and facilitat

3. Ease of Use
Users find Facebook's platform incredibly easy to use, facilitating both personal connections and professional campaigns effortlessly.
See 9 mentions

See Related User Reviews

Angela V.
AV

Angela V.

Small-Business (50 or fewer emp.)

5.0/5

"Vital for Networking, Needs Improved Security"

What do you like about Facebook?

I appreciate Facebook's messaging system, especially Messenger and private messaging, which help me stay in touch with family and friends. The platfor

Sbusiso V.
SV

Sbusiso V.

Small-Business (50 or fewer emp.)

5.0/5

"Facebook review"

What do you like about Facebook?

It is easy and fun to use and it has a lot of great features which makes it very exciting.

4. Global Connectivity
Users love Facebook for its ability to facilitate global connectivity with friends, family, and communities worldwide.
See 8 mentions

See Related User Reviews

Shekhar L.
SL

Shekhar L.

Small-Business (50 or fewer emp.)

5.0/5

"One of the best social media platform to exist"

What do you like about Facebook?

The best thing about facebook is that it connects users with millions of people. You can create and share your content on that platform, integrate fac

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Facebook"

What do you like about Facebook?

I like that facebook gives me tha ability to stay connected with friends, family, and clients and I'm able to see how everyone is doing through their

5. Networking
Users value Facebook for its networking capabilities, connecting loved ones, businesses, and communities across the globe.
See 8 mentions

See Related User Reviews

Angela V.
AV

Angela V.

Small-Business (50 or fewer emp.)

5.0/5

"Vital for Networking, Needs Improved Security"

What do you like about Facebook?

I appreciate Facebook's messaging system, especially Messenger and private messaging, which help me stay in touch with family and friends. The platfor

Jose C.
JC

Jose C.

Small-Business (50 or fewer emp.)

4.0/5

"Social, Smart, and Still Relevant"

What do you like about Facebook?

Facebook makes it easy to stay connected with people and communities. Its tools for business pages, groups, and targeted advertising are especially us

6. Communication
Users value Facebook for its easy communication with friends and family, enhancing connections and sharing experiences.
See 5 mentions

See Related User Reviews

Hans A.
HA

Hans A.

Small-Business (50 or fewer emp.)

5.0/5

"Living with Facebook"

What do you like about Facebook?

The availability of friends and family, and easy communication as well as to inform all of your immediate plans.

Rusa S.
RS

Rusa S.

Small-Business (50 or fewer emp.)

5.0/5

"Social Engagement Tracker"

What do you like about Facebook?

Massive User Base Connect with friends, family, and businesses worldwide. Versatile Communication Messaging, voice/video calls, groups, and e

7. Engagement
Users appreciate the easy engagement with friends and communities on Facebook, enhancing communication and meaningful connections.
See 4 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Best platform for Social Posting and engagement."

What do you like about Facebook?

We used Facebook to increase our brand networking and visibility, we used to post the brand updates and social media wish post. We also boost some of

FAIZAN M.
FM

FAIZAN M.

Small-Business (50 or fewer emp.)

5.0/5

"learn alot from it."

What do you like about Facebook?

Get involved in groups and gain knowledge about the market.

8. Global Reach
Users value the global reach of Facebook, enabling connections and networking across diverse interests and communities.
See 4 mentions

See Related User Reviews

Biswajit M.
BM

Biswajit M.

Small-Business (50 or fewer emp.)

5.0/5

"its an amazing and most popular social media platform"

What do you like about Facebook?

Facebook fosters connections, allowing users to stay in touch with loved ones globally. It empowers businesses with targeted advertising and facilitat

Shekhar L.
SL

Shekhar L.

Small-Business (50 or fewer emp.)

5.0/5

"One of the best social media platform to exist"

What do you like about Facebook?

The best thing about facebook is that it connects users with millions of people. You can create and share your content on that platform, integrate fac

Top Cons or Disadvantages of Facebook

1. Scams
Users feel frustrated by the prevalence of scams and fake accounts on Facebook, leading to trust issues.
See 8 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

2.5/5

"Facebook:Social media Platform"

What do you dislike about Facebook?

it should only suggest people who you know so that we didnt get in touch with fake accounts

Sbusiso V.
SV

Sbusiso V.

Small-Business (50 or fewer emp.)

5.0/5

"Facebook review"

What do you dislike about Facebook?

I dislike the fact that it is full of fraud people easily lie about their identity.

2. Excessive Advertising
Users find Facebook has excessive advertising that leads to a cluttered experience and irrelevant content.
See 6 mentions

See Related User Reviews

Hans A.
HA

Hans A.

Small-Business (50 or fewer emp.)

5.0/5

"Living with Facebook"

What do you dislike about Facebook?

Being subject to negative posts as well as advertisements.

Harry L.
HL

Harry L.

Small-Business (50 or fewer emp.)

5.0/5

"WHERE CONVERSATION, COMMUNITIES AND CONNECTION BEGINS"

What do you dislike about Facebook?

Sometimes feel cluttered with too many ads and irrelevant content.

3. Misinformation
Users are frustrated by the spread of misinformation on Facebook, finding it hard to control unverified content.
See 6 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Facebook has a lot of fake news or clickbait contents."

What do you dislike about Facebook?

What i dislike about facebook i that there is so many fake news or clickbaits contents.

Elisha G.
EG

Elisha G.

Small-Business (50 or fewer emp.)

3.5/5

"Reasons for my switch from facebook to popads"

What do you dislike about Facebook?

-There is no multiple payment options -Sometime estimates about the target audience are not correct - Higher cost per Impressions/conversion rate

4. Privacy Issues
Users are concerned about privacy issues due to data breaches and lack of transparency regarding personal information.
See 6 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"The Classic Social Media"

What do you dislike about Facebook?

The rumors behind their usage of PII which puts every users privacy at risk

Jose C.
JC

Jose C.

Small-Business (50 or fewer emp.)

4.0/5

"Social, Smart, and Still Relevant"

What do you dislike about Facebook?

Facebook can feel cluttered at times, with too many ads and algorithm-driven content that doesn’t always match my interests. Privacy settings can also

5. Navigation Difficulty
Users find Facebook's navigation challenging, especially when getting accustomed to settings and Meta Business Suite.
See 4 mentions

See Related User Reviews

DB

Deann B.

Small-Business (50 or fewer emp.)

4.5/5

"Facebook keeps me connected"

What do you dislike about Facebook?

Facebook can be tricky to navigate until you get used to it. The settings I still find difficult, especially with a page linked to your main profile.

Aly D.
AD

Aly D.

Small-Business (50 or fewer emp.)

4.0/5

"Facebook Review"

What do you dislike about Facebook?

The limitation on Ad Title characters can be a challenge. As is working with Meta Business Suite, which has a learning curve. It's often difficult to

6. Poor Customer Support
Users often find poor customer support frustrating, making it difficult to resolve issues effectively on Facebook.
See 4 mentions

See Related User Reviews

DB

Deann B.

Small-Business (50 or fewer emp.)

4.5/5

"Facebook keeps me connected"

What do you dislike about Facebook?

Facebook can be tricky to navigate until you get used to it. The settings I still find difficult, especially with a page linked to your main profile.

Shekhar L.
SL

Shekhar L.

Small-Business (50 or fewer emp.)

5.0/5

"One of the best social media platform to exist"

What do you dislike about Facebook?

Probably the UI and the support from facebook other than its pretty good

7. Addiction
Users note that addiction to Facebook can lead to excessive screen time and distraction from real-life activities.
See 3 mentions

See Related User Reviews

Rusa S.
RS

Rusa S.

Small-Business (50 or fewer emp.)

5.0/5

"Social Engagement Tracker"

What do you dislike about Facebook?

Privacy Concerns History of data breaches and user data being used without full transparency. Misinformation & Fake News Spread of unveri

Biswajit M.
BM

Biswajit M.

Small-Business (50 or fewer emp.)

5.0/5

"its an amazing and most popular social media platform"

What do you dislike about Facebook?

Facebook has faced criticism for privacy breaches, spreading misinformation, addictive design, facilitating online harassment, promoting polarization,

8. Update Issues
Users often face update issues that create confusion and complicate the overall user experience on Facebook.
See 1 mentions

See Related User Reviews

Alex H.
AH

Alex H.

Small-Business (50 or fewer emp.)

4.5/5

"Effortless Social Media Management with Facebook Tools"

What do you dislike about Facebook?

Occasional algorithm changes can impact reach unpredictably, and the ad review process can sometimes take longer than expected.

Easy Board
Sponsored
Easy Board
Visit Website

Facebook Reviews (723)

View 1 Video Reviews
Reviews

Facebook Reviews (723)

View 1 Video Reviews
4.3
723 reviews
Search reviews
View Filters
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Angela V.
AV
Self Employed
Small-Business (50 or fewer emp.)
"Vital for Networking, Needs Improved Security"
What do you like best about Facebook?

I appreciate Facebook's messaging system, especially Messenger and private messaging, which help me stay in touch with family and friends. The platform is incredibly easy to use, even from the beginning. It also assists me professionally by helping me find referral programs with incentives, which are essential for my online work. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

I definitely dislike that Facebook blocks or bans accounts without first communicating with the account owner. This is particularly problematic in cases where accounts are hacked. I had an experience where my main account, which was connected to everything I do, was hacked and then banned. As a result, I lost access to it completely. Review collected by and hosted on G2.com.

Ally G.
AG
Administrator
Small-Business (50 or fewer emp.)
"Can't afford to not use it for many clients but ethics are questionable!"
What do you like best about Facebook?

Facebook still has a huge reach despite younger people leaving for other social media networks. It's features such as Event Pages and Groups make it very useful for staying in touch with an audience for arts clients. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

They appear to keep 'moving the goalposts' when it comes to reaching your audience in the best way and seem to be making it increasingly difficult to reach all your followers without paying for adverts and paid boosts. There are also questionable ethics when it comes to their approach to political messaging and use of data.

There is also an increasing amount of sponsored posts and 'suggested' content being pushed into your timeline rather than your actual friends' and colleagues' content. Review collected by and hosted on G2.com.

DB
Communications Manager
Small-Business (50 or fewer emp.)
"Facebook keeps me connected"
What do you like best about Facebook?

Facebook keeps me connected to people I do not see or talk with on a regular basis. I also like how I can adjust who sees my profile or not, even as specific as per post. I use Facebook just about every day and find it very easy to maneuver through. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

Facebook can be tricky to navigate until you get used to it. The settings I still find difficult, especially with a page linked to your main profile. I have also had a few issues with customer service where I receive an email stating I have violated some code, which I have not. Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Great for Staying Connected"
What do you like best about Facebook?

It’s great for staying connected with friends and family, discovering local events, and joining interest-based groups or communities. The platform also makes it easy to share memories and keep up with what’s happening in your social circle. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

The platform can feel cluttered with ads, and the algorithm often prioritizes content that isn’t always relevant. Privacy concerns and data handling issues over the years have also made it harder to fully trust the platform. Review collected by and hosted on G2.com.

SARAH I.
SI
Financial Analyst
Real Estate
Small-Business (50 or fewer emp.)
"Reconnected with Old Friends—An Amazing Experience"
What do you like best about Facebook?

This app has helped me reconnect with old friends whose contact information I had lost. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

I can't say I dislike it; in fact, it has been an amazing experience so far. Review collected by and hosted on G2.com.

Aly D.
AD
Marketing & EDI Lead
Small-Business (50 or fewer emp.)
"Facebook Review"
What do you like best about Facebook?

Utilizing Facebook as a business is a fairly key platform for reaching consumers where they are- particularly if you operate within a service-based business or in the CPG space.

Facebook has adapted its platform to reach consumers through a variety of media, including short video clips, static posts, targeted ads, and more.

For the most part, I have found Facebook easy to utilize and navigate. Personalization and targeting features are fairly good, as are paid Ads. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

The limitation on Ad Title characters can be a challenge. As is working with Meta Business Suite, which has a learning curve. It's often difficult to find the settings you're looking for. Review collected by and hosted on G2.com.

Jose C.
JC
Self Employed
Small-Business (50 or fewer emp.)
"Social, Smart, and Still Relevant"
What do you like best about Facebook?

Facebook makes it easy to stay connected with people and communities. Its tools for business pages, groups, and targeted advertising are especially useful for reaching audiences and building engagement. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

Facebook can feel cluttered at times, with too many ads and algorithm-driven content that doesn’t always match my interests. Privacy settings can also be complex to manage. Review collected by and hosted on G2.com.

Jati M.
JM
Campaign manager
Mid-Market (51-1000 emp.)
"Hands down, it's one of the best social media marketing channel"
What do you like best about Facebook?

I like Facebook’s ability to reach specific audiences through detailed targeting options. It’s a powerful platform for building brand awareness, engaging communities, and driving measurable campaign results. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

The platform’s frequent changes to algorithms and ad policies can make it challenging to maintain consistent campaign performance and reporting accuracy. Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching
UP
Small-Business (50 or fewer emp.)
"User-Friendly for Decades, But Algorithm Needs Improvement"
What do you like best about Facebook?

It's easy to use. I've been using the platform for almost 20 years. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

I hate the algorithm, as a business owner, my content is hidden, and most of my audience doesn't see it. I see content from people that I didn't ask to see and the people I follow, I barely see their content. Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching
UP
Small-Business (50 or fewer emp.)
"Great for Memories, But Too Many Ads and Unwanted Content"
What do you like best about Facebook?

Facebook has always been a great place for me to store memories. I enjoy the timehops. Marketplace is also a gem and arguably the best part of Facebook. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

Facebook has an immense amount of advertisements and constantly trying to show you new content. I originally got on the app to connect with friends and family but now I'm constantly scrolling through bull.... Review collected by and hosted on G2.com.