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Fast Track Reviews & Product Details

Fast Track Product Details

Fast Track is the first real-time engagement platform designed specifically for building 1:1 experiences. Fast Track gives you access to the most powerful analytics platform for real-time data mining and the most comprehensive intelligence hub for player engagement and iGaming CRM, acting as the central brain for all player orchestration. Our flexible platform can be fully customised for each brand, giving the operator the same freedom as an in-house solution without the burden on in-house technical teams. With Fast Track, you can forget transactional CRM through lifecycle automation and the Singularity Model - an engine that uses AI and machine learning to select the right content for each player, decide when to engage, which channel to use and how to communicate this through media and technology. Fast Track has redefined CRM in the iGaming industry and is committed to staying at the leading-edge of innovation.

Seller

Fast Track

Discussions

Fast Track Community

Languages Supported

English

Product Description

Fast Track is a disruptive technology company, recognised as the iGaming industry CRM leader. Fast Track provides a new way of working, enabling teams to focus on innovation and growth. Fast Track works with 100+ companies all over the world, with offices in Malta, Sweden, Spain and the United States.

Overview by

Luis Sangiovanni

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Fast Track Integrations

(3)

Integration information sourced from real user reviews.

Fast Track Media

Make time for the creative process with true automation No more lists: achieve true automation with one central system. Manage all your communications and rewards from one place to achieve true multi-channel automation. You could save up to 60% of your execution time, which can be used for pl...

Fast Track Demo - Leverage AI and ML to deliver the best player engagement

A platform designed for the iGaming workflow Everything in the Fast Track platform is designed with iGaming operations teams in mind. From the user interface to our machine learning models; we always carefully consider the needs of our partners. And this is just the beginning! The platform is...

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RG

Roman G.

CRM TL

Mid-Market (51-1000 emp.)

8/17/2025

"Good solution but need some improvments"

4/5

What do you like best about Fast Track?

I like that system is very flexible and can connect to many other tools. We use it for automations and it safe a lot of time for our team. Also support is quite fast in answer, they usualy help with technical things and give ideas how to setup better. Dashboards are clear and help to see main KPI without long reports. Review collected by and hosted on G2.com.

What do you dislike about Fast Track?

I think pricing system is too complicated, not always clear how much we pay for diffrent modules. Integration take very long time, much longer then we expect before start. Also many functions we cannot use because full integration is not posible for us, sometimes because of time limit or too high cost. Review collected by and hosted on G2.com.

What problems is Fast Track solving and how is that benefiting you?

Fast Track help us to automatize many communication with players, so we dont need do everything manualy. Before it was lot of time waste to prepare campaigns, now many journeys run by itself. Also it give more clear view on player activity, we can see segments and react faster. This saving us time and make team focus more on strategy, not only operational work. Review collected by and hosted on G2.com.

RL

Ronaldo L.

Mid-Market (51-1000 emp.)

7/25/2023

"Great CRM tool with a very attentive support team!"

5/5

What do you like best about Fast Track?

The interface is super sleek and intuitive, making it a breeze to navigate and collaborate with your team. Plus, the range of options for adjusting and optimizing send-outs is impressive – we can easily tailor our communications to maximize engagement. Furthermore, FastTrack provides responsive account managers who are readily available to address any queries or concerns. The account managers' prompt assistance and expertise contributed to the smoother execution of our projects. Review collected by and hosted on G2.com.

What do you dislike about Fast Track?

The only downside is that FastTrack only displays time in Coordinated Universal Time (UTC). This is a hindrance for our team as we're operating across different time zones, so sometimes we need to manually calculate and convert the timings to the local time of our clients. Review collected by and hosted on G2.com.

AD

Adrian D.

Enterprise (> 1000 emp.)

6/2/2023

"Over three years of working with Fast Track"

4.5/5

What do you like best about Fast Track?

The collabarative, working relationship we have with them.

The product is very solid, it has all of the features you would expect from a CRM system but I believe the service they provide is what helps them stand out.

We have dedicated Account / Technical management who really seek to understand our goals and are also proactive in terms of additional functionality that could be of benefit to us. Review collected by and hosted on G2.com.

What do you dislike about Fast Track?

Our backend architecture is quite complex and as such we have had to 'bend' Fast Track to accomodate our ways of working. This means that some features take a while for us to be able to adopt. Review collected by and hosted on G2.com.

What problems is Fast Track solving and how is that benefiting you?

Fast Track helps the 32Red CRM team address the complexities of using a Campaign Management Platform with the three core cases on which we send campaigns, these being:

AdHoc Scheduled sends.

Automated Lifecycle campaigns.

Event Triggered campaigns.

Their ability to connect out to seemingly any channel with an API (Email / SMS / Push / Onsite notifications etc.) is a definite plus and allows us to use the providers of our choice. Review collected by and hosted on G2.com.

CJ

Clemens J.

Small-Business (50 or fewer emp.)

6/28/2023

"State of the art CRM platform for gaming with great onboarding and support"

4.5/5

What do you like best about Fast Track?

Real time data and the possibility to act upon it in real time. Straightforward integration. Easily understandable UI. Good email templating system with custom variables. Great onboarding and continuous support. Review collected by and hosted on G2.com.

What do you dislike about Fast Track?

Some inconsistencies: why can I not use pre-created triggers as a custom trigger inside lifecycles? Why can I save reports only if they are part of a dashboard? Saving simple reports created with "explore" mode would be beneficial, as you sometimes just start building, but might actually come up with a very valuable report in explore mode. Review collected by and hosted on G2.com.

UG

Verified User in Gambling & Casinos

Mid-Market (51-1000 emp.)

8/17/2023

"A great CRM automation tool for igaming needs"

5/5

What do you like best about Fast Track?

Optimal time of the sendout

Dashboards

Easy segmenatation within fasttrack

Great contact with our Account Manager - Anshuman is always there when we need him Review collected by and hosted on G2.com.

What do you dislike about Fast Track?

time zone limitation (how can we schedule a comms to be sent at optimal time of the day for Brazil or Chile, if the optimal time is in UTC only)

Missing a possibility to clone

For the dashboards: can we have the newest on top by deafult Review collected by and hosted on G2.com.

UG

Verified User in Gambling & Casinos

Mid-Market (51-1000 emp.)

7/13/2023

"Fast Track - one step ahead"

5/5

What do you like best about Fast Track?

I would highlight the main points:

- automation and building communications with customers at all stages of life cycles on the project, and wide opportunities for retention;

- narrow segmentation and real-time segmentation;

- multi-channel marketing communications;

- advanced analytics;

- continuous development and improvement;

- cool team of specialists. Review collected by and hosted on G2.com.

What do you dislike about Fast Track?

The process of launching campaigns sometimes seems too multi-stage) But, our wishes and suggestions are taken into account. Review collected by and hosted on G2.com.

What problems is Fast Track solving and how is that benefiting you?

After the start of integration into Fast Track CRM, we began to actively move along our developed strategy to achieve our goals, and at this stage we are already implementing:

- Regular campaigns with multi-channel marketing communications: email, sms, website notifications, mobile notifications. This made it possible to interact more effectively with users both through external communication channels and through the website.

- Automation and personalization are the way to success! We have significantly increased the reach of users who are at various stages of the project, and constantly stay in touch with customers when interacting with the brand from registration to retention by launching real-time automated multi-channel marketing projects Lifecycles. Extensive segmentation options allowed personalization of offers. The numbers speak for themselves: at the moment we have already launched over 260 different lifecycles, and this is just the beginning. This number will be significantly increased in the global strategy. And one of the significant advantages is that there is no need for additional development to create them, the presence of a large number of filtering fields and scripts allows it to run lifecycles almost day-to-day.

- The powerful Data Studio analytical platform allows us to create flexible statistical dashboards for the requests of any teams, track growth, trends, respond accordingly and make decisions.

The advantage of Fast Track CRM is the constant development, improvement of the system, which has a positive effect on the quality of services. Our customers get a positive experience of interacting with the brand, and as a result this is reflected in financial performance. The company has a very good team of specialists, ready to help in a variety of situations to find the most effective solution. These are the keys to success! Review collected by and hosted on G2.com.

FB

Filip B.

Enterprise (> 1000 emp.)

6/16/2023

"Powerful CRM tool with endless possibilities"

5/5

What do you like best about Fast Track?

- Possibility to create Lifecycles, covering all communication for current promotions

- Bonus engine feature

- Multiple options for reactivation/retention etc., campaigns

- Multiple events and filters to choose from

- Real-time reporting

- Possibility of creating 1:1 experience

- Fail-safe mechanism Review collected by and hosted on G2.com.

What do you dislike about Fast Track?

- Time zone setup (only UTC). It would be nice to have CET as well. Review collected by and hosted on G2.com.

AG

Verified User in Gambling & Casinos

Small-Business (50 or fewer emp.)

7/7/2023

"Transformative CRM Platform for a Personalized Player Experience"

5/5

What do you like best about Fast Track?

Fast Track CRM has been instrumental in transforming our customer relationship management approach. The real-time data capabilities, coupled with the ability to create personalized experiences, has significantly enhanced our customer interactions. Its user-friendly interface and sophisticated automation features make it an absolute joy to work with. Additionally, Fast Track's focus on continuous innovation, especially with their Singularity Model and pathway to self-learning CRM, sets it apart from other platforms I've used. Review collected by and hosted on G2.com.

What do you dislike about Fast Track?

While Fast Track CRM offers a wealth of features, some of the more advanced features, like utilizing the Data Studio effectively, might require a more comprehensive understanding of data analysis. However, the Fast Track team provides excellent support, which mitigates any initial challenges. I believe it would be beneficial if more in-depth training modules or tutorials were included within the platform. Review collected by and hosted on G2.com.

What problems is Fast Track solving and how is that benefiting you?

Fast Track CRM is resolving several key challenges we faced in customer relationship management. Prior to implementing Fast Track, we struggled with handling individual customer preferences and behavior patterns due to the sheer volume of data. The platform's real-time data capabilities and machine learning have allowed us to better understand our customer base and provide tailored experiences on a large scale.

Moreover, Fast Track has helped streamline our operations by integrating various systems into one platform. This has not only simplified our workflow but also eliminated the need for manual data reconciliation, saving us considerable time and effort.

The automation feature is another major problem-solver. It's allowed us to set up sophisticated, automated CRM activities that keep our customers engaged without requiring constant manual intervention. This efficiency has freed up our team to focus on strategic planning and innovation.

In terms of benefits, we've seen significant improvements in customer engagement, retention rates, and overall customer satisfaction. These enhancements are translating directly into increased revenue and a more robust bottom line for our business. Additionally, the efficiencies gained have reduced operational costs and allowed our team to use their time more effectively. Fast Track CRM has truly revolutionized our CRM approach. Review collected by and hosted on G2.com.

UG

Verified User in Gambling & Casinos

Small-Business (50 or fewer emp.)

6/22/2023

"A service that stands out from its support"

5/5

What do you like best about Fast Track?

One of the best things about fast track is it's super attentive and available support team that can help with any related question or issue Review collected by and hosted on G2.com.

What do you dislike about Fast Track?

Depending on how you work with the system, being a real-time based tool, larges databases or sendouts may suffer a little bit of delay Review collected by and hosted on G2.com.

JD

Jennifer D.

Small-Business (50 or fewer emp.)

6/14/2023

"happy using FT! :)"

5/5

What do you like best about Fast Track?

A very user-friendly tool, helps to have everything in one place Review collected by and hosted on G2.com.

What do you dislike about Fast Track?

would be nice to have the limits option in the segmentation, meaning if a player has a 20 euros daily or maybe monthly limit so it's not worthy to send offers to that player Review collected by and hosted on G2.com.