Indeemo Reviews & Product Details

Indeemo is incredibly user-friendly for all its users, including participants, researchers, and clients.

Unlike other online research platforms we have used, Indeemo provides a mobile app that supports our key unique selling proposition: being present with consumers in the moment and capturing live facial expressions, behaviors, and struggles.

The AI-driven summary and analysis feature has been tremendously helpful, acting as a reliable assistant for the studies I conducted using Indeemo.

Last but not least, the team is proactive, professional, and very well-informed.

I consider Indeemo a valuable partner in our business! Review collected by and hosted on G2.com.

Indeemo provides excellent quality, but the cost is quite high and often exceeds what our clients are able to pay. Review collected by and hosted on G2.com.

I love how easy it is to capture the authentic voice of the consumer through Indeemo. The platform makes it simple for participants to share their experiences in real time, whether through video, photos, or text. For me as a customer experience designer, it turns abstract consumer insights into something very tangible and human, which makes stakeholder conversations more powerful. The interface is intuitive both for researchers and participants, which helps us gather rich, natural insights quickly. Review collected by and hosted on G2.com.

I’d like more advanced reporting features and easier ways to export insights directly into presentations or stakeholder-ready formats. While the core platform is excellent, having more built-in tools for synthesis and visualization would make the process even more powerful. I know I’m asking for Indeemo to be a master of all here! Review collected by and hosted on G2.com.

What distinguishes Indeemo is how it brings qualitative research to life, creating a sense of intimacy that is often lacking in other approaches. The platform immerses you in the everyday environments and routines of participants, capturing subtle details that traditional research methods frequently overlook.

With Indeemo, participants can freely document their day using their phones, rather than being confined to a laptop or desk. This flexibility adds a layer of context that makes the resulting insights feel more authentic, nuanced, and relatable for clients.

The app is user-friendly for participants, easy and efficient for researchers to implement, manage and moderate, and exceptionally effective at revealing the real-life stories behind the data. The hype reels we produce using Indeemo have become a feature that clients now specifically request in deliverables.

Indeemo easily integrates into qualitative projects and is now our ethnographic platform of choice. The Customer service relationship we have with Indeemo is excellent, with constantly evolving features (such as AI and hype reel creation) it feels as though the team at Indeemo are constantly striving for the best for us researchers. Review collected by and hosted on G2.com.

Unfortunately, due to conflicting time zones, support is not always immediately available. However, when I do receive a response, it is always helpful. Review collected by and hosted on G2.com.

Easy to capture information anywhere at anytime and the data processing/reviewing methods. Support is fantastic, weather it be an email or a online meeting, they work to help us leverage the full power of the system.

(Side note, I absolutely love the "Understand the humans that matter to you in the moments that matter to them." this perfectly sums up what I strive for every day.) Review collected by and hosted on G2.com.

The signing in is tricky when you use it both as a moderator and user. (I moderate my programs but I am a user for some of our other teams programs.) Review collected by and hosted on G2.com.

It's fairly intuitive across it's UX design and have frequently used the AI analysis tool to capture summary insights or key quotes to support my research argument. I also appreciate the filters to help quickly navigate responses from participants and it's super quick to set-up a research study with minimal friction. The service is also fantastic and always feel like there is someone I can reach out to for any request no matter how big or small. Review collected by and hosted on G2.com.

There are aspects of the design that feels a bit rigid and would love if it were more child friendly. I have used Recollective and the option to change the design across studies and personalise it helps to make it more appealing for kids to submit responses as well as engage in the platform - this includes implementing features like emoji or reactions, mimicking the way in which they interact on social platforms to make it feel more fun to take part in. Review collected by and hosted on G2.com.

I really the UI of the site, the quality of the customer service we've gotten from the team, the notification system, and the ease of data export. It's always easy to find what I'm looking for on the site and I can chose my layout to present everything my panelists have uploaded in a way that makes sense. So far the app has seemed very easy for my panelists to use and it has many of the features we would hope for! Review collected by and hosted on G2.com.

From what I've heard, Indeemo is expensive compared to our other options. One of our other apps also allows us to track the time-of-wear in a more verifiable way, so when the need arises for that kind of detail we have to use that application. I would love it if Indeemo was the only app we ever had to use, and we could obsolete the rest. Review collected by and hosted on G2.com.

We’ve been successfully using Indeemo for years for all kinds of clients and have seen it evolve over time into a great qualitative tool.

The Indeemo team is small-but-mighty and one of our favorite partners. We’ve found them to be responsive, conscientious, and most importantly, kind.

The platform itself is easy to use for participants, clients, and qualitative researchers. We love the ability to set up and program our projects and appreciate the ability to collect multimedia content - selfie-style videos, images, texts. Your prompts (or tasks in Indeemo parlance) are limited only by your own information. It’s excellent for virtual, in the moment/in-context research, experiential research, and mobile ethnograpies.

It’s also easy to manage participants. You have the option to load in your own recruits/participants or to recruit through Indeemo. And, you can track progress, push reminders, and ask follow-up questions of individual participants.

Indeemo has added features over the years - there’s the ablity for screen capture (for UX type of research) and journey mapping, and of course built-in AI. Videos are transcripted and can be tagged for easier analysis—particularly the transcripting is a lifesaver.

We highly recommend it. Review collected by and hosted on G2.com.

These are not dislikes, complains, or platform problems, but a few things to keep in mind about Indeemo:

1) It can be an content collection firehose. We frequently have activities with multiple parts. If you have 30 participants and 10 activities with a single upload per activity, that’s 300 submissions to go through.

2) Indeemo participation is 1:1, so if your research need involves collaboration or interaction between participants, Indeemo may not be the right platform for you.

3) If you reach out to participants through the platform, they will be notified you have a message. You will have to remember to manually check back though. Review collected by and hosted on G2.com.

- The AI analysis helps to scan through hours of transcripts & pull out common themes

- It can be used for both Indeemo-origin & imported projects, so you can upload your own Zoom recordings of interviews and conduct analysis with Indeemo

- The reels feature allows you to collect and compile small snippets of interviews, which is useful to embed in presentations, to convey the message in the interviewee's words Review collected by and hosted on G2.com.

The reels feature could be further developed, as at the moment the output can be visually basic. But it's a new feature so that's to be expected, I've found the team to be very responsive to feedback. Review collected by and hosted on G2.com.

I used Indeemo for a project on AI shopper experience. My involvement focused on the initial phase, setting up the discussion guide within the platform, a process that was quick and intuitive. Another positive aspect was the support: the Indeemo team was very responsive and helpful in addressing our questions and concerns. Review collected by and hosted on G2.com.

Based on my experience, two critical areas with Indeemo are the manual process of sending invitations to each participant via our own email account, and the need to manually enter key socio-demographic and attitudinal characteristics for each respondent in order to apply filters during the analysis phase. Review collected by and hosted on G2.com.

The staff is the best part of Indeemo. While I could go on and on about its amazing features: the clipping tool, the ability to send respondents reminders, the impressive AI tool etc, it's the quick reactivity of the staff that seals the deal for me. Review collected by and hosted on G2.com.

The transcription of the videos could use some help with Northern Irish accents but we all do. Review collected by and hosted on G2.com.