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Instagram for Business

By Meta Platforms, Inc

Unclaimed Profile

Claim your company’s G2 profile

Claiming this profile confirms that you work at Instagram for Business and allows you to manage how it appears on G2.

    Once approved, you can:

  • Update your company and product details

  • Boost your brand's visibility on G2, search and LLMs

  • Access insights on visitors and competitors

  • Respond to customer reviews

  • We’ll verify your work email before granting access.

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Instagram for Business Reviews & Product Details

Instagram for Business Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

15 months

Diligent Boards
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Diligent Boards
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Instagram for Business Integrations

(5)
Integration information sourced from real user reviews.
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Instagram for Business Reviews (130)

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Reviews

Instagram for Business Reviews (130)

View 2 Video Reviews
4.5
130 reviews

Pros & Cons

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SJ
Social media Manager
Small-Business (50 or fewer emp.)
"Instagram for business powers my digital creator hustle."
What do you like best about Instagram for Business?

I love Instagram for business because the Reels editor is a dream for crafting quick, eye catching videos that showcase my digital art, and the insights dashboard tells me exactly which posts are driving follower growth. It is amazing to connect with fans through DMs and see my designs shared in Stories by people I have never met. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

If I must say, it is the fact that I noticed the algorithm seems to favor paid promotions, so I have to stretch my budget to reach new audiences. Although not a dealbreaker for me, as its worth every penny. Review collected by and hosted on G2.com.

Sierra G.
SG
Social Media and Marketing Manager
Automotive
Mid-Market (51-1000 emp.)
"Instagram For Business Success"
What do you like best about Instagram for Business?

I enjoy that Instagram allows us to reach a more broad range of customers. It has cool business features that we can use. We post almost a post a day and the ease of use is great for us to have that digital presence. Instagram Support has been very helpful when we got locked out of our account for a short time after we added the blue verified check. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

I don't like that when posting on a desktop you can't post more than 10 photos with the new update but on a phone it allows you to post more than 10 photos. It should stay the same on both versions. Review collected by and hosted on G2.com.

Monica M.
MM
Owner
Small-Business (50 or fewer emp.)
"Love the sharing of reels getting more customers to look at your page"
What do you like best about Instagram for Business?

Being verified so others know you are real. Being able to share across more platforms Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

How hard the registration part is. That took me almost 3 days to get registered as business because my name is not the same title as my business. Not user friendly Review collected by and hosted on G2.com.

Sheeba T.
ST
Contributor
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Instagram - A must have for a business"
What do you like best about Instagram for Business?

Instagram is a very useful app for increasing the visibility and sales of a business. It is a good medium to connect with potential customers and display our business features with videos, reels, images, and stories. We can run ads and do good marketing for our products. Many customers are active on social media and connect through Instagram DMs to place orders or come with inquiries. Collabs and influencers on Instagram have also become an important part of Instagram marketing strategies. The Instagram account is very easy to set up and can be used as often as needed. Instagram integrates with all other apps seamlessly. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

There are spam callers and people copy the content. Nowadays even the accounts are hacked. We need strong cyber safety measurements Review collected by and hosted on G2.com.

Mary Ann D.
MD
Marketing Manager
Small-Business (50 or fewer emp.)
"Easy to use and affective for our real estate business"
What do you like best about Instagram for Business?

The ability to communicate easily with leads and give information about our business for others to see. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

That you HAVE to have a photo with a post. Review collected by and hosted on G2.com.

Anish K.
AK
SDE 1
Small-Business (50 or fewer emp.)
"Great platform for customer engagement"
What do you like best about Instagram for Business?

Instagram for business helps to connect users by post,reels and stories. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

Ad costs seems high and the review process is bit longer Review collected by and hosted on G2.com.

Maria M.
MM
AR
Small-Business (50 or fewer emp.)
"Best way to manage ad and reach audiences"
What do you like best about Instagram for Business?

It's great to advertise, reach a variety of audiences, and the visuals make it super fun to tell your brand’s story in a way that feels real. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

The algorithm changes too quickly and volatile. Review collected by and hosted on G2.com.

Angella K.
AK
Marketing Specialist
Small-Business (50 or fewer emp.)
"Instagram Business"
What do you like best about Instagram for Business?

I think seeing the analytics is very helpful to know which posts are performing well Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

I've heard from others that there is less visibility for Instagram for Business Review collected by and hosted on G2.com.

dhanashree r.
DR
Research Assistant
Small-Business (50 or fewer emp.)
"Great experince overall to showcase your business good growth and attraction"
What do you like best about Instagram for Business?

Makes it worldwide about your product and easier for access Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

Makes it aware to all the people and can hamper the data drive approach because no access to keep making changes sometime as we loose out on data Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Enterprise (> 1000 emp.)
"Some useful insights to inform your IG strategy"
What do you like best about Instagram for Business?

There are deeper insights available, which you can explore and use for reporting and improving your Instagram content strategy. Review collected by and hosted on G2.com.

What do you dislike about Instagram for Business?

I wish that it was easier to connect the Instagram to Meta - sometimes this can be fiddly. Meta services overall are super hard to use. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

15 months

Average Discount

5%

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