What problems is Surfe solving and how is that benefiting you?
Surfe solves several critical problems that commonly plague sales and lead generation teams, especially when leveraging LinkedIn.
Firstly, it eradicates manual data entry and the associated errors and inefficiencies. Before Surfe, transferring prospect information from LinkedIn Sales Navigator to our CRM was a tedious copy-pasting exercise, prone to typos and missing fields. Surfe automates this, allowing us to add contacts, company details, and even sync conversations directly from LinkedIn with a single click. This benefits us by saving countless hours of administrative work, freeing up our sales team to focus on actual selling and relationship building, rather than data management.
Secondly, Surfe addresses the challenge of maintaining up-to-date and accurate CRM data. LinkedIn profiles are constantly changing as people switch jobs or companies. Surfe helps by enriching contact data with verified information (like email addresses and phone numbers) and can even flag when contacts in our CRM have updated their LinkedIn profiles, ensuring our records are always current. This means our outreach efforts are more effective, with fewer bounced emails or calls to outdated numbers, leading to higher conversion rates and less wasted effort.
Finally, it resolves the issue of fragmented workflows and siloed information. Without Surfe, our LinkedIn prospecting was somewhat disconnected from our core CRM activities. Surfe acts as a bridge, making CRM fields accessible directly within LinkedIn and syncing all interactions. This provides our entire team with real-time context on prospects and deals, fostering better collaboration and ensuring that everyone is working with the same, comprehensive information. The benefit here is a more streamlined, cohesive, and effective sales pipeline, ultimately leading to increased sales velocity and better revenue generation. Review collected by and hosted on G2.com.