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Surfe Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the quick and easy CRM integration with Surfe, enhancing their networking and lead management efficiency. (134 mentions)
Users love the direct LinkedIn integration, enabling efficient prospecting and seamless CRM connectivity with ease. (133 mentions)
Users find Surfe's ease of use exceptional, enabling quick integration and seamless functionality with their CRM and LinkedIn. (101 mentions)
Users love the seamless integration of Surfe with LinkedIn and CRM, enhancing productivity and saving time. (82 mentions)
Users highlight the efficiency in lead generation with Surfe, streamlining processes and enhancing team productivity. (78 mentions)
Users highlight the time-saving benefits of Surfe, drastically reducing the work needed for LinkedIn CRM integration. (75 mentions)
Users find Surfe to be expensive, particularly for small teams or individual users with low usage volumes. (35 mentions)
Users are frustrated by limited credits, as phone searches quickly deplete resources, complicating the experience. (20 mentions)
Users face significant lead management issues with Surfe, including billing troubles and poor support responsiveness. (17 mentions)
Users struggle with integration issues, making setup complicated and frustrating, especially with unsupported CRMs like Google Sheets. (16 mentions)
Users experience slow performance with exporting lists and response times, impacting overall efficiency and usability. (14 mentions)
Users often experience slow loading times that can lead to frustration and the need to reload pages. (13 mentions)
Users report integration issues with LinkedIn, including sync problems and limited CRM compatibility affecting workflow efficiency. (12 mentions)

Top Pros or Advantages of Surfe

1. CRM Integration
Users love the quick and easy CRM integration with Surfe, enhancing their networking and lead management efficiency.
See 134 mentions

See Related User Reviews

Jesus M.
JM

Jesus M.

Small-Business (50 or fewer emp.)

5.0/5

"Amazing!"

What do you like about Surfe?

It is unbelievable how easy it was to fill the details of the contacts discovered in LinkedIn and its integration with our Pipedrive, our CRM

Charles R.
CR

Charles R.

Small-Business (50 or fewer emp.)

5.0/5

"Finding Contacts and Details made easy"

What do you like about Surfe?

Surfe is fantastic for connecting LinkedIn with your CRM (I use Hubspot). Connecting the accounts is super quick and easy, allowing me to add contacts

2. LinkedIn Integration
Users love the direct LinkedIn integration, enabling efficient prospecting and seamless CRM connectivity with ease.
See 133 mentions

See Related User Reviews

Charles R.
CR

Charles R.

Small-Business (50 or fewer emp.)

5.0/5

"Finding Contacts and Details made easy"

What do you like about Surfe?

Surfe is fantastic for connecting LinkedIn with your CRM (I use Hubspot). Connecting the accounts is super quick and easy, allowing me to add contacts

Matt M.
MM

Matt M.

Small-Business (50 or fewer emp.)

5.0/5

"Great system, love the interface"

What do you like about Surfe?

Great UI on LinkedIn and I am using the HubSpot interface and can use my Sequences direct from LinkedIn. Very easy to setup and quick to get the infor

3. Ease of Use
Users find Surfe's ease of use exceptional, enabling quick integration and seamless functionality with their CRM and LinkedIn.
See 101 mentions

See Related User Reviews

Dan F.
DF

Dan F.

Small-Business (50 or fewer emp.)

4.5/5

"Only been using it for a few days but loving it!"

What do you like about Surfe?

Its really simple and easy to use, connected to everything i needed it to!

Charles R.
CR

Charles R.

Small-Business (50 or fewer emp.)

5.0/5

"Finding Contacts and Details made easy"

What do you like about Surfe?

Surfe is fantastic for connecting LinkedIn with your CRM (I use Hubspot). Connecting the accounts is super quick and easy, allowing me to add contacts

4. Integrations
Users love the seamless integration of Surfe with LinkedIn and CRM, enhancing productivity and saving time.
See 82 mentions

See Related User Reviews

Charles R.
CR

Charles R.

Small-Business (50 or fewer emp.)

5.0/5

"Finding Contacts and Details made easy"

What do you like about Surfe?

Surfe is fantastic for connecting LinkedIn with your CRM (I use Hubspot). Connecting the accounts is super quick and easy, allowing me to add contacts

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Excellent addition for CRM's"

What do you like about Surfe?

I love the interconnected features between LinkedIn and HubSpot. It saves me so much time instead of having to manually log entires and contacts into

5. Lead Generation
Users highlight the efficiency in lead generation with Surfe, streamlining processes and enhancing team productivity.
See 78 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Saves so many clicks and hours"

What do you like about Surfe?

Surfe saved us hours of manual tedious process of saving LinkedIn info into our CRM (1 click instead of 20-30). Also helpful to save message history.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy To Use / Insightful Interface"

What do you like about Surfe?

Using Surfe will allow Account Executives like myself to find and store information faster, leading to faster prospecting to generate more meetings an

6. Time-saving
Users highlight the time-saving benefits of Surfe, drastically reducing the work needed for LinkedIn CRM integration.
See 75 mentions

See Related User Reviews

SJ T.
ST

SJ T.

Small-Business (50 or fewer emp.)

5.0/5

"Outbound on LinkedIn? Surfe is a No Brainer."

What do you like about Surfe?

Saves you hours of time per week. Instant setup, just download a chrome-extension and login to Pipedrive. Less context-switching since it has ev

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Saves so many clicks and hours"

What do you like about Surfe?

Surfe saved us hours of manual tedious process of saving LinkedIn info into our CRM (1 click instead of 20-30). Also helpful to save message history.

Top Cons or Disadvantages of Surfe

1. Expensive
Users find Surfe to be expensive, particularly for small teams or individual users with low usage volumes.
See 35 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Surfing CRM"

What do you dislike about Surfe?

For single user, low volume usage, it's a little expensive. Feels like it needs another tier plan.

MH

Meagon H.

Small-Business (50 or fewer emp.)

5.0/5

"Surfe is incredibly easy to install and use."

What do you dislike about Surfe?

Syncing Limitations – Sometimes, LinkedIn messages or contact details don’t transfer perfectly. Cost – The pricing can feel steep for small teams o

2. Limited Credits
Users are frustrated by limited credits, as phone searches quickly deplete resources, complicating the experience.
See 20 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Using Surfe has saved me a lot of time and headache"

What do you dislike about Surfe?

When looking for contact info for a prospect, it defaults to searching for phone numbers, too, depleting the credits. You have to go into the settings

Charles d.
CD

Charles d.

Mid-Market (51-1000 emp.)

3.5/5

"New Surfer"

What do you dislike about Surfe?

phone credits are low and consumed quickly. would like better - more granular - search criteria in Surfe tool so that I can get rid of LinkedIn Navig

3. Lead Management Issues
Users face significant lead management issues with Surfe, including billing troubles and poor support responsiveness.
See 17 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

1.0/5

"Awesome Tool but Beware"

What do you dislike about Surfe?

If you don’t use it often enough to warrant auto renewal it can be tricky to avoid extra charges. AND (this is the big one) be very careful befor

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Using Surfe has saved me a lot of time and headache"

What do you dislike about Surfe?

When looking for contact info for a prospect, it defaults to searching for phone numbers, too, depleting the credits. You have to go into the settings

4. Integration Issues
Users struggle with integration issues, making setup complicated and frustrating, especially with unsupported CRMs like Google Sheets.
See 16 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"I'm still at the beginning of using Surfe but it seems very powerful and extremely useful for my job"

What do you dislike about Surfe?

If you don't get the integration with your CRM correct in the beginning, it can be a pain to go back and do it again.

Adam P.
AP

Adam P.

Small-Business (50 or fewer emp.)

4.0/5

"Super slick CRM integration"

What do you dislike about Surfe?

Would be good to add a contact to CRM without using credits Few issues with fields mapping Slow response time to emails

5. Slow Performance
Users experience slow performance with exporting lists and response times, impacting overall efficiency and usability.
See 14 mentions

See Related User Reviews

Charles R.
CR

Charles R.

Small-Business (50 or fewer emp.)

5.0/5

"Finding Contacts and Details made easy"

What do you dislike about Surfe?

Exporting lists from LinkedIn Navigator can be quite slow, especially if the list is longer than 10 contacts. Automatic updates is tucked behind th

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Very easy interface and practical"

What do you dislike about Surfe?

Email limitations and limited number of phones, and a lot of data about companies don't exist

6. Slow Loading
Users often experience slow loading times that can lead to frustration and the need to reload pages.
See 13 mentions

See Related User Reviews

Charles R.
CR

Charles R.

Small-Business (50 or fewer emp.)

5.0/5

"Finding Contacts and Details made easy"

What do you dislike about Surfe?

Exporting lists from LinkedIn Navigator can be quite slow, especially if the list is longer than 10 contacts. Automatic updates is tucked behind th

Kees d.
KD

Kees d.

Small-Business (50 or fewer emp.)

4.0/5

"Works well"

What do you dislike about Surfe?

Slows loading LinkedIn pages down sometimes

7. LinkedIn Integration
Users report integration issues with LinkedIn, including sync problems and limited CRM compatibility affecting workflow efficiency.
See 12 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Saves Time From Day One"

What do you dislike about Surfe?

The only thing I miss is a feature that could take you straight from a contact in your CRM to their Linkedin page.

Michael B.
MB

Michael B.

Small-Business (50 or fewer emp.)

5.0/5

"Surfe is a HUGE time saver for B2B outreach."

What do you dislike about Surfe?

So far the only downside of Surfe is that it only works with the Chrome browser and is limited in the number of CRM systems with which it integrates.

Surfe Reviews (409)

Reviews

Surfe Reviews (409)

4.6
409 reviews
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G2 reviews are authentic and verified.
TS
Director of Global Sales and Partnerships
Small-Business (50 or fewer emp.)
"Time-Saving LinkedIn-Salesforce Automation, But Email Credit Limits Frustrate"
What do you like best about Surfe?

The automation between LinkedIn and Hubspot is impressive and has saved me a significant amount of time. After using it extensively for the past few days, it has quickly become an essential part of my daily outreach routine. Review collected by and hosted on G2.com.

What do you dislike about Surfe?

I understand why email credits are necessary, and I appreciate that you can disable automatic enrichment to trigger it manually. However, the email credits remain my main frustration with the service. I know I’ll quickly use up the 1,800 credits I receive annually, which will likely force me to upgrade to a higher tier, since that ends up being more cost-effective than purchasing additional credits separately. Review collected by and hosted on G2.com.

Mark C.
MC
Head of Sales
Small-Business (50 or fewer emp.)
"It's MUST HAVE Software for LinkedIn Power Users"
What do you like best about Surfe?

The ease of setting up and transferring large amounts of enriched data to Hubspot in Surfe is unmatched. There are simply no other tools that are as easy to set up and use especially for the price point. Review collected by and hosted on G2.com.

What do you dislike about Surfe?

I don't derive a ton of use from the platform itself but working in LinkedIn and Hubspot is more than enough for me. Review collected by and hosted on G2.com.

Sean S.
SS
Principal Consultant / Business Architect
Small-Business (50 or fewer emp.)
"A game-changer for LinkedIn lead generation and CRM integration"
What do you like best about Surfe?

Surfe makes LinkedIn prospecting seamless by pulling enriched company and contact data directly into my CRM without the usual copy-paste headaches. I love how flexible the filters are — I can target by industry, revenue, employee size, and seniority to build highly qualified lists that actually match my ICP. The lookalike company feature is especially powerful for scaling outbound campaigns, and the integration with tools like Pipedrive saves me hours every week. It feels like Surfe was built for people who want clean, actionable data without the fluff. Review collected by and hosted on G2.com.

What do you dislike about Surfe?

The biggest drawback is that some filters, like department and technology, can feel limited or inconsistent depending on the dataset. Occasionally, I need to manually clean titles or remove irrelevant roles that slip through. I’d also like to see more automation options baked in, so I don’t always have to rely on external tools like Relay.app to complete the loop. These are small trade-offs though, considering how much time and structure Surfe already gives me. Review collected by and hosted on G2.com.

Scott L.
SL
Managing Partner
Small-Business (50 or fewer emp.)
"The perfect bridge between HubSpot and Sales Navigator"
What do you like best about Surfe?

No doubt I'm not using all the features, but for what I need it for, it's blowing away every other tool I've used. Up to now I've been relying on piecemeal, semi-manual efforts. Using Prospeo or Rocketreach to try to get emails for target accounts with about 45% success. When they can't, I research corp email formats and use trial and error. Either way I end up manually entering name, title in HubSpot, and enrolling in sequences.

With Surfe, I research people in relevant roles at target accounts in Sales Navigator. From within LinkedIn I see an integrated Surfe section (great UI) where I can enrich, add to HubSpot, and if I want, view in HubSpot. Everything I need is immediately in HubSpot. No manual data entry. There's also the option to add a contact to a Sales Sequence without even leaving LinkedIn.

It feels like this was purpose-built to solve for every small challenge in using HubSpot and LinkedIn together for ABM. Review collected by and hosted on G2.com.

What do you dislike about Surfe?

So far I have not discovered any major (or minor) pain points. Review collected by and hosted on G2.com.

Jos B.
JB
Outsourcing Specialist
Small-Business (50 or fewer emp.)
"Surfe: A Must-Have Tool for Modern Sales Professionals"
What do you like best about Surfe?

What I like best about Surfe is its seamless and powerful integration with LinkedIn Sales Navigator. It's a game-changer for anyone involved in sales, lead generation, or recruitment. The ability to pull contact information directly from LinkedIn profiles and push it into our CRM with just a few clicks is incredibly efficient. It eliminates so much manual data entry and ensures that our records are always up-to-date. The simplicity of adding prospects, tracking interactions, and enriching data right from the LinkedIn interface makes our workflow significantly smoother and faster. It's an indispensable tool that has dramatically improved our team's productivity and data accuracy.

Implementing Surfe was very easy. It's essentially a browser extension and a quick CRM connection. We were up and running in minutes, without any complex setup or technical hurdles.

While I haven't had extensive interactions, the support I've received has been responsive and helpful when needed.Frequency of Use: I use Surfe daily, multiple times a day. It's an integral part of my LinkedIn prospecting and CRM management routine. Review collected by and hosted on G2.com.

What do you dislike about Surfe?

The only notable drawback for me is the pricing structure. While Surfe delivers substantial value and efficiency gains, the cost can be a bit steep, especially for smaller teams or individual users. It feels like the pricing could be more flexible or tiered to accommodate different scales of operations. This is the primary point where I feel there could be an improvement to make the tool more accessible to a broader range of users, given its excellent functionality. Review collected by and hosted on G2.com.

NR
Sales Executive
Small-Business (50 or fewer emp.)
"LinkedIn, HubSpot integration and automation"
What do you like best about Surfe?

I just love how much it can do with LinkedIn and HubSpot. From synchronising and updating contacts, messages and even creating messaging templates for LinkedIn messages.

That is all I have used it for so far. Review collected by and hosted on G2.com.

What do you dislike about Surfe?

I'm in Australia and when you convert the price from USD to AUD it becomes quite expensive and I cannot afford to pay the ongoing monthly fees.

I am new to the company I work at and they are not willing to help pay for it as they cannot see the benefit. I am working on this and hoping I can win some good accounts to prove it's worth. Review collected by and hosted on G2.com.

Bashir A.
BA
Lead Generator
Marketing and Advertising
Small-Business (50 or fewer emp.)
"A Powerful and Developer-Friendly API for Data Enrichment"
What do you like best about Surfe?

As a developer building a custom data enrichment tool, the quality and accessibility of Surfe's API were my top priorities. I was incredibly impressed on both fronts. Their API documentation is clear, well-structured, and provides practical examples that made the integration process remarkably smooth.

The endpoints for both people and company search are fast, reliable, and return high-quality, accurate data, which is the most critical aspect for us. We were able to build a robust application around their service with confidence. The ease of implementation allowed us to go from concept to a functional internal tool much faster than we anticipated. It's a powerful engine for anyone working in the sales or marketing tech space. Review collected by and hosted on G2.com.

What do you dislike about Surfe?

While the overall experience has been excellent, there are a couple of minor areas for potential improvement. The API documentation, while very good, could benefit from a wider range of code examples in different backend languages like Python or Go.

Additionally, while testing more complex, multi-step enrichment workflows, we occasionally found the rate limits on the initial tier to be a bit restrictive. A slightly higher limit for development and testing purposes would make the initial implementation phase even smoother for developers. Review collected by and hosted on G2.com.

Ilia S.
IS
Sales Enablement Specialist
Mid-Market (51-1000 emp.)
"Amazing service for prospecting and not only!"
What do you like best about Surfe?

I like a lot and it gives more trust - the number of vendors/aggregators - Surfe uses and has under the hood to help me as a Sales Enablement Specialist and BDMs to get emails and phone numbers that are - emails already verified, so no need to pay additionally for one more service that will rpoove emails are valid! It helps a lot to drastically decrease the hard bounce rate and prevent your email campaign from being stopped from sending! As well, an option to sync your messages with HubSpot is just awesome! There are a lot of features you can be surprised with - notes and tasks that you can create doing prospecting on LinkedIn on the go and have it all in HubSpot, for example, if you found some article or post your prospect recently commented or did and you would like to refer to it in the last last the part of your social engineering just create a task or leave a not in HubSpot and you are good! Beautiful tool! Review collected by and hosted on G2.com.

What do you dislike about Surfe?

I do not see any for now, just some integration with HubSpot is missed as an option to see using Surfe create the lists in HubSpot with some properties of Surfe integrated with a CRM like Surfe Accepted invitation date (LinkedIn) etc. more integration Linkedin related. Review collected by and hosted on G2.com.

Fabian V.
FV
Director of Sales
Small-Business (50 or fewer emp.)
"The Perfect Bridge Between LinkedIn and Our CRM"
What do you like best about Surfe?

Surfe has fundamentally changed the way we manage outbound sales and prospecting. The seamless integration with LinkedIn and HubSpot allows our team to add leads, update records, and track communication without switching tabs or tools. It feels like a natural extension of our workflow. The ability to enrich contact data and push it directly into our CRM has saved us countless hours and improved our data quality. The UI is clean, intuitive, and our onboarding took less than 10 minutes. Absolutely essential for modern B2B sales teams. Review collected by and hosted on G2.com.

What do you dislike about Surfe?

Nothing – it's one of the few tools that simply does what it's supposed to, reliably and efficiently. Review collected by and hosted on G2.com.

FS
founder
Small-Business (50 or fewer emp.)
"Effortless Integration with Pipedrive CRM"
What do you like best about Surfe?

Using it alongside CRM Pipedrive makes it very simple to add new contacts. The integration streamlines the process, allowing for a smooth and efficient experience. Review collected by and hosted on G2.com.

What do you dislike about Surfe?

The number of credits available for searching contact details, such as email addresses and phone numbers, is limited. Review collected by and hosted on G2.com.

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