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Shopify

By Shopify

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Shopify Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love Shopify for its ease of use, making online selling accessible even for beginners with no experience. (139 mentions)
Users love the easy integration of Shopify, making it simple to set up and manage their online stores. (66 mentions)
Users love the ease of use in Shopify, making it perfect for beginners to launch scalable online stores. (45 mentions)
Users value the excellent customer support from Shopify, making their experience seamless and hassle-free. (34 mentions)
Users find Shopify's quick setup allows them to easily customize and launch their online stores efficiently. (30 mentions)
Users find the easy setup of Shopify ideal, making e-commerce accessible for less tech-savvy business owners. (15 mentions)
Users find Shopify expensive due to high extra costs from apps, premium themes, and transaction fees. (69 mentions)
Users find limited customization options challenging, as deeper edits require coding knowledge, hindering flexibility and creativity. (46 mentions)
Users are concerned about the limited features on Shopify, especially impacting smaller stores and increasing costs. (19 mentions)
Users express frustration with poor customer support, highlighting difficulty in connecting with account managers and getting timely assistance. (16 mentions)
Users are frustrated by high pricing and transaction fees, making Shopify less competitive against other platforms. (14 mentions)
Users face customization limitations on Shopify, which can increase costs when relying on third-party apps and plugins. (11 mentions)

Top Pros or Advantages of Shopify

1. Ease of Use
Users love Shopify for its ease of use, making online selling accessible even for beginners with no experience.
See 139 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy, good customer service, fast learning"

What do you like about Shopify?

Its friendly userface, it's so easy to learn even when you have 0 experience, I use it daily, even when I get a new integration like klaviyo it was ea

HS

Harsh S.

Mid-Market (51-1000 emp.)

4.5/5

"Best E-Commerce solution in one platform"

What do you like about Shopify?

Shopify is the best platform to sell your product online easily, it will provide all types of facilities to sell your product

2. Easy Integration
Users love the easy integration of Shopify, making it simple to set up and manage their online stores.
See 66 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy, good customer service, fast learning"

What do you like about Shopify?

Its friendly userface, it's so easy to learn even when you have 0 experience, I use it daily, even when I get a new integration like klaviyo it was ea

Marjorie B.
MB

Marjorie B.

Small-Business (50 or fewer emp.)

5.0/5

"Great for Ecommerce"

What do you like about Shopify?

It integrates with other platforms easily.

3. E-commerce Services
Users love the ease of use in Shopify, making it perfect for beginners to launch scalable online stores.
See 45 mentions

See Related User Reviews

Ankit jha D.
AD

Ankit jha D.

Small-Business (50 or fewer emp.)

5.0/5

"My E-commerce website building Experience with Shopify"

What do you like about Shopify?

Even a newbie in E-commerce can build website with the help of plugins and themes.

Rajesh K.
RK

Rajesh K.

Small-Business (50 or fewer emp.)

5.0/5

"Shopify review"

What do you like about Shopify?

What I like best about Shopify is how easy it makes setting up and managing an online store. Its user-friendly interface, customizable templates, and

4. Customer Support
Users value the excellent customer support from Shopify, making their experience seamless and hassle-free.
See 34 mentions

See Related User Reviews

AM

Annissa M.

Small-Business (50 or fewer emp.)

5.0/5

"The best platform for e-commerce stores"

What do you like about Shopify?

Easy to use, affordable, great customer support, easy to customise, easy to integrate with other tools, reliable.

Lakshit A.
LA

Lakshit A.

Mid-Market (51-1000 emp.)

5.0/5

"Best Software for your E-Commerce Website"

What do you like about Shopify?

The best thing that I like about shopify is the ease of using the platform for my D2C website. I can use this app the whole day without any concerns d

5. Quick Setup
Users find Shopify's quick setup allows them to easily customize and launch their online stores efficiently.
See 30 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"It was actually good"

What do you like about Shopify?

It's quick and efficient to us. I had no issues

Anuj G.
AG

Anuj G.

Small-Business (50 or fewer emp.)

5.0/5

"One stop for all website needs"

What do you like about Shopify?

Very easy to integrate with third-party tools to get the most outcome from the website, very easy to deploy.

6. Easy Setup
Users find the easy setup of Shopify ideal, making e-commerce accessible for less tech-savvy business owners.
See 15 mentions

See Related User Reviews

Krishan K.
KK

Krishan K.

Mid-Market (51-1000 emp.)

5.0/5

"Best ecommerce building plateform"

What do you like about Shopify?

Easy to setup, free templates, easy payment gateway integration, user freindly dashboard.

Misty W.
MW

Misty W.

Small-Business (50 or fewer emp.)

5.0/5

"POWERFUL PLAYFORM FOR E-COMMERCE"

What do you like about Shopify?

1. Easy Setup & User Experience Shopify makes it incredibly simple to launch a store, even for beginners. The drag-and-drop interface, clean dash

Top Cons or Disadvantages of Shopify

1. Expensive
Users find Shopify expensive due to high extra costs from apps, premium themes, and transaction fees.
See 69 mentions

See Related User Reviews

Anjan G.
AG

Anjan G.

Mid-Market (51-1000 emp.)

5.0/5

"Shopify: Best All-in-One Ecommerce Platform!"

What do you dislike about Shopify?

Extra costs for apps and third-party payment fees can be high. Some customizations need coding.

Rajesh K.
RK

Rajesh K.

Small-Business (50 or fewer emp.)

5.0/5

"Shopify review"

What do you dislike about Shopify?

What I dislike about Shopify is that some advanced features require third-party apps, which can increase monthly costs. Also, customization beyond the

2. Limited Customization
Users find limited customization options challenging, as deeper edits require coding knowledge, hindering flexibility and creativity.
See 46 mentions

See Related User Reviews

Misty W.
MW

Misty W.

Small-Business (50 or fewer emp.)

5.0/5

"POWERFUL PLAYFORM FOR E-COMMERCE"

What do you dislike about Shopify?

Transaction Fees If you're not using Shopify Payments, they charge extra transaction fees on top of payment processor fees. This adds up for high-vol

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Easy to set up"

What do you dislike about Shopify?

the basic plan is pretty limited and the templates don't give that much flexibility unless you know how to code.

3. Limited Features
Users are concerned about the limited features on Shopify, especially impacting smaller stores and increasing costs.
See 19 mentions

See Related User Reviews

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"A modern and reliable platform for selling online, designed to adapt to future trends."

What do you dislike about Shopify?

UI limitation and dependency on premium themes

Angelo P.
AP

Angelo P.

Small-Business (50 or fewer emp.)

4.0/5

"Enterprise level e-commerce store accessible by even the smallest merchants"

What do you dislike about Shopify?

It is slowly been getting more exxpensive over the last few years and while it has added some exta features is no lnger geared towards smaller stores.

4. Poor Customer Support
Users express frustration with poor customer support, highlighting difficulty in connecting with account managers and getting timely assistance.
See 16 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Best E-Commerce Platform"

What do you dislike about Shopify?

A more responsive team support is need of the demand. A lot of integerations comes with a little restrictions to only use those integrated third party

Fahad S.
FS

Fahad S.

Mid-Market (51-1000 emp.)

4.5/5

"The Best CMS for Ecommerce players"

What do you dislike about Shopify?

I don't like the contact support/ customer success manager assigned. I've been working on Shopify Plus for more than 5 years and never have I ever be

5. Pricing Issues
Users are frustrated by high pricing and transaction fees, making Shopify less competitive against other platforms.
See 14 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MY experience with Shopify"

What do you dislike about Shopify?

Limited customization options (requires coding knowledge). Transaction fees for using external payment options.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Simplified and practical online commerce for sales"

What do you dislike about Shopify?

It could have prices in real (BRL), which is my local currency, and I found the prices to be very high compared to competitors.

6. Limitations
Users face customization limitations on Shopify, which can increase costs when relying on third-party apps and plugins.
See 11 mentions

See Related User Reviews

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"A modern and reliable platform for selling online, designed to adapt to future trends."

What do you dislike about Shopify?

UI limitation and dependency on premium themes

Anton Z.
AZ

Anton Z.

Small-Business (50 or fewer emp.)

5.0/5

"Shopify is great! It is simple, does not require a lot of development for and is easy to support."

What do you dislike about Shopify?

It's important to consider the cost of third-party apps. On the one hand, you have a huge choice in terms of adding functionality to your store as wel

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Shopify Reviews (4,754)

View 6 Video Reviews
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Shopify Reviews (4,754)

View 6 Video Reviews
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mona m.
MM
Sales Specialist
Small-Business (50 or fewer emp.)
"All-in-One Ecommerce Platform with Great Integrations, But Pricing Could Be Friendlier"
What do you like best about Shopify?

Its seamless integration with major payment gateways like stripe and paypal i like the most but its shopify app store is the most useful thing consists like from seo apps to order management apps , profit calculation apps to ai writting apps and instagram shop app to pinterest auto pin app.All in one ecommerce platform with easy and user freindly interface Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I wish if shopify can reduce their per month rates for small business owners so that every indivisual can access it easily without any burden.Shopify shoukd access lical payment providers also like easy paisa and small wallets Review collected by and hosted on G2.com.

NM
Technical Team Lead
Mid-Market (51-1000 emp.)
"Shopify Makes Building Online Brands With Payment Options"
What do you like best about Shopify?

The best part of shopify is that it helps us in creating online brand for our business and optimise it's SEO. Also, our customers can contact us and we can get better digital presence with the help of shopify. The software help us in listing our products online and get them sold with better margins. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

For completing all the payments from shopify you will have to use its integrated payment option which is Shopify payment otherwise this software will be of no use at the same time. If you want to use your own payment gateway, you will have to spend extra to buy it. Review collected by and hosted on G2.com.

Joana Angela N.
JN
Customer Support Agent
Mid-Market (51-1000 emp.)
"Shopify is the best platform for E-commerce"
What do you like best about Shopify?

I've tried several e-commerce platforms, but Shopify has hands down been the best experience for me. What really impressed me was how easy it was to set up stores—no coding needed, just a simple drag-and-drop editor that lets you design everything the way you wanted. I also love how you can sell on multiple channels like Instagram and Amazon right from your dashboard, which can really help you grow the business. The app store is packed with tools that let you customize everything from marketing to shipping, and features like abandoned cart recovery that can actually boost your sales. Plus, their 24/7 support has been a lifesaver more than once. For anyone serious about running an online store, I can honestly say Shopify has everything you need in one place. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I have not encountered any disliking for Shopify so far, and I hope will not! :) Review collected by and hosted on G2.com.

George A.
GA
Freelancer Web Developer
Small-Business (50 or fewer emp.)
"The Gold Standard for Online Stores"
What do you like best about Shopify?

Shopify makes frontend work smooth with modular themes, Liquid templating, and fast local dev via CLI. Polaris ensures clean, accessible UI, and APIs support custom and headless builds. GitHub integration keeps workflows tidy, and built-in UX tools help launch polished stores fast. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

Shopify’s biggest limitation is its lack of backend control, developers can’t run custom server-side logic, which makes advanced workflows tricky. Liquid is fine for templating but gets clunky for complex conditions, and debugging tools are minimal. Custom checkout is gated behind Shopify Plus, and relying on third-party apps for key features can drive up costs fast. Review collected by and hosted on G2.com.

Ayush A.
AA
Administration Lead
Mid-Market (51-1000 emp.)
"Shopify Review"
What do you like best about Shopify?

It is an amazing tool to host and manage a e commerce site. We were easily able to design, upload catalog and make our store live with option to view analytics and manage store easily from admin panel. It is great site to start selling online easily. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The platform gets expensive after first few months and starts to get slow with increased traffic. The support is not really good to help new customers, also the themes can be improved a lot Review collected by and hosted on G2.com.

Ajay  K.
AK
Manager
Small-Business (50 or fewer emp.)
"Shopify made building my fashion brand simple and professional"
What do you like best about Shopify?

I really like how easy it is to set up and manage my online store. As the owner of Adaahe, a women's clothing brand, Shopify allows me to focus on growing my business instead of worrying about technical details. Its clean interface, smooth payment integration, and wide range of themes make it easy to give my store a professional look. The app integrations are also very helpful for marketing, inventory management, and automation. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The main downside is the extra cost for certain apps and transaction fees if not using Shopify Payments. Some advanced customizations require coding or a developer’s help, which can be challenging for beginners. Apart from that, it’s a very reliable platform. Review collected by and hosted on G2.com.

KE
Owner
Small-Business (50 or fewer emp.)
"Easy to Use...but Add On's can Add Up"
What do you like best about Shopify?

I like the user-friendly interface, excellent customer service, and extensive tools and tutorials make it stand out. Of all the e-commerce platforms I’ve tried, Shopify is my top choice. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The main downside is cost. Most extras like the rewards programs, subscriptions, texting, and more, require paid add-ons, so if your site doesn’t get much traffic it can get pricey. I’m also not a big fan of the built-in analytics. I’ve found third-party apps give clearer insights. Review collected by and hosted on G2.com.

Somnath J.
SJ
Eternitty
Computer Software
Small-Business (50 or fewer emp.)
"Best Online Platform to create online stores"
What do you like best about Shopify?

One aspect I appreciate about Shopify is the ability to create visually appealing websites with a user-friendly interface and clean code. The platform also offers reliable support and strong third-party integration capabilities. Getting started with Shopify is straightforward, and you can begin using it for free. Additionally, the subscription fees are affordable, making it accessible even for small business owners. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The platform charges a 2% transaction fee on every order. Additionally, the cost of themes starts at 300 USD, which is quite expensive compared to other platforms such as WooCommerce. I also found the learning curve to be a bit steeper than with WooCommerce. Review collected by and hosted on G2.com.

Michael C.
MC
Freischaffender Künstler
Small-Business (50 or fewer emp.)
"Effortless Website Building with Shopify's Simple, Appealing Design"
What do you like best about Shopify?

What I appreciate most is the simplicity—Shopify makes it incredibly easy to create a functional website, add features, and ensure everything looks attractive. The integration process is also smooth and convenient. I find myself using Shopify much more than my previous website provider, and I genuinely enjoy working with its interface. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

One drawback is that if you wish to showcase products with a review or star-rating system, Shopify does not offer built-in integration for this feature. However, you can get paid extensions from the store to add this functionality. Review collected by and hosted on G2.com.

Humayun G.
HG
Software Associate • Applications Development • NetSuite Developer
Information Technology and Services
Small-Business (50 or fewer emp.)
"Shopify: Simplifying E-Commerce for Business of All Sizes"
What do you like best about Shopify?

That how easy it makes setting up and running an online store. The interface is simple, the themes look professonal, and the built-in tools like payments, shipping, and apps saves a lot of time. It feels like everything we need is in one place without being overwhelming. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

It can get expensive once apps and advanced features are added. Some customizations need coding/developer's help. Also, the transaction fees on certain payment gateways feel a bit restrictive. Review collected by and hosted on G2.com.