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Singular Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the best-in-class customer support from Singular, noting their responsiveness and adaptability to industry changes. (100 mentions)
Users appreciate the ease of use of Singular, finding it user-friendly and powerful for measuring campaign metrics. (69 mentions)
Users value the proactive and responsive support from Singular, enhancing their experience and issue resolution significantly. (47 mentions)
Users value the proactive and responsive support from Singular, enhancing their marketing analytics and overall experience. (45 mentions)
Users value the easy-to-use analytics and attribution setup of Singular, enhancing their marketing decision-making processes. (40 mentions)
Users value the easy integration and supportive customer service of Singular for effective data management and analytics. (40 mentions)
Users value the quick integration implementation by Singular, appreciating their responsiveness and commitment to user requests. (35 mentions)
Users find the poor UI challenging, with unclear documentation and slow data loading impacting their experience. (22 mentions)
Users desire improved interface design for Singular, noting clarity and user-friendliness as key areas needing enhancement. (20 mentions)
Users note the limited features in Singular, leading to additional costs and slower campaign execution due to integration challenges. (18 mentions)
Users note that integration issues can be time-consuming and hinder the overall user experience of Singular. (15 mentions)
Users suggest that UI design issues, including data loading speed and usability, need significant improvement. (15 mentions)
Users highlight the data limitations of Singular, which hinder accurate performance analysis and campaign optimization. (14 mentions)
Users feel the lack of information hinders understanding, but support helps with implementation when necessary. (14 mentions)
Users find the reporting issues cumbersome, particularly due to long ticket processes and slow report generation. (14 mentions)
Users face data management issues with export logs and slow report loading times, affecting overall usability. (13 mentions)
Users report a slow loading time for reports, affecting efficiency and overall satisfaction with Singular. (13 mentions)

Top Pros or Advantages of Singular

1. Customer Support
Users appreciate the best-in-class customer support from Singular, noting their responsiveness and adaptability to industry changes.
See 100 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Great potential"

What do you like about Singular?

Our team that supports us on Singular side is great , very responsive . Support tickets are being answered fast.

Gabriela T.
GT

Gabriela T.

Mid-Market (51-1000 emp.)

5.0/5

"Excellent platform and customer support"

What do you like about Singular?

I love that its as simple as it could be to measure every important metric of our paid channels. Also, Singulars support is best in class.

2. Ease of Use
Users appreciate the ease of use of Singular, finding it user-friendly and powerful for measuring campaign metrics.
See 69 mentions

See Related User Reviews

Khadir H.
KH

Khadir H.

Mid-Market (51-1000 emp.)

5.0/5

"Client friendly MMP partner and best in the market."

What do you like about Singular?

1. Its marketing measurements (Comes with privacy proof). 2. Seamless integration with almost every ad network. 3. Campaign performance insights and

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Very happy with Singular!"

What do you like about Singular?

Gives clarity on UAC campaigns in a simple and easy to navigate UX.

3. Helpful
Users value the proactive and responsive support from Singular, enhancing their experience and issue resolution significantly.
See 47 mentions

See Related User Reviews

Eran S.
ES

Eran S.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Marketing Analytics Platform"

What do you like about Singular?

Singular is an excellent tool for consolidating and analyzing marketing data across channels. Thier customer service is very helpful and kind, it is

André T.
AT

André T.

Mid-Market (51-1000 emp.)

5.0/5

"Singular does an excellent job of connecting data and technology with outstanding support."

What do you like about Singular?

Singular offers a platform that’s easy to implement and use. It allows us to work with multiple publishers while keeping a unified view of costs and a

4. Features
Users value the proactive and responsive support from Singular, enhancing their marketing analytics and overall experience.
See 45 mentions

See Related User Reviews

Eran S.
ES

Eran S.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Marketing Analytics Platform"

What do you like about Singular?

Singular is an excellent tool for consolidating and analyzing marketing data across channels. Thier customer service is very helpful and kind, it is

André T.
AT

André T.

Mid-Market (51-1000 emp.)

5.0/5

"Singular does an excellent job of connecting data and technology with outstanding support."

What do you like about Singular?

Singular offers a platform that’s easy to implement and use. It allows us to work with multiple publishers while keeping a unified view of costs and a

5. Analytics
Users value the easy-to-use analytics and attribution setup of Singular, enhancing their marketing decision-making processes.
See 40 mentions

See Related User Reviews

Eran S.
ES

Eran S.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Marketing Analytics Platform"

What do you like about Singular?

Singular is an excellent tool for consolidating and analyzing marketing data across channels. Thier customer service is very helpful and kind, it is

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Easy attribution tool and all in one platform"

What do you like about Singular?

I use Singular daily. Easy to use visualization and attribution setup, fast and friendly CS team, and at the forefront of SKAN attribution setup makin

6. Data Management
Users value the easy integration and supportive customer service of Singular for effective data management and analytics.
See 40 mentions

See Related User Reviews

Eran S.
ES

Eran S.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Marketing Analytics Platform"

What do you like about Singular?

Singular is an excellent tool for consolidating and analyzing marketing data across channels. Thier customer service is very helpful and kind, it is

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"2024 Review"

What do you like about Singular?

Singular has all of the front end data from all of our partners, making this a vital tool for my team. Singular is already integrated with most of our

7. Integrations
Users value the quick integration implementation by Singular, appreciating their responsiveness and commitment to user requests.
See 35 mentions

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Svitlana B.
SB

Svitlana B.

Mid-Market (51-1000 emp.)

4.5/5

"Great Tool For Mobile Attribution and Analytics"

What do you like about Singular?

Customer Support Good UI&UX Comprehensive documentation Access to raw data Connections with the external data warehouses Easy partner intrgra

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Not without flaws, but a great MMP overall"

What do you like about Singular?

- Great support and onboarding help, even for smaller devs. - Ability to generate reports across multiple apps with different filtering and grouping

Top Cons or Disadvantages of Singular

1. Poor UI
Users find the poor UI challenging, with unclear documentation and slow data loading impacting their experience.
See 22 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"One of the best All-In-One MMP and Cost Aggregation Partner"

What do you dislike about Singular?

Not much to dislike, just need some UI improvement and data loading speed for the reporting.

Jonathan F.
JF

Jonathan F.

Small-Business (50 or fewer emp.)

4.5/5

"CA Singular review"

What do you dislike about Singular?

I think that there are a few things that are still missing on the UI but we already know that they are working on it :)

2. Poor Interface Design
Users desire improved interface design for Singular, noting clarity and user-friendliness as key areas needing enhancement.
See 20 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"One of the best All-In-One MMP and Cost Aggregation Partner"

What do you dislike about Singular?

Not much to dislike, just need some UI improvement and data loading speed for the reporting.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"The experience has been positive. We trust Singular for the long term"

What do you dislike about Singular?

We’re not satisfied with the documentation, dashboards, and graphs—they feel unclear and not user-friendly.

3. Limited Features
Users note the limited features in Singular, leading to additional costs and slower campaign execution due to integration challenges.
See 18 mentions

See Related User Reviews

David V.
DV

David V.

Enterprise (> 1000 emp.)

4.0/5

"Cost-Effective, Easy to Integrate, with Great Support, but Some Features Come at an Extra Cost"

What do you dislike about Singular?

Some features which are included in the basic packages of competing products are only available as paid add-ons with Singular. While the platform itse

Steve D.
SD

Steve D.

Mid-Market (51-1000 emp.)

5.0/5

"Easy & intuitive Cost reporting with a great Support team."

What do you dislike about Singular?

There is a limit to the number of Global Events one can track in Singular before incurring additional costs.

4. Integration Issues
Users note that integration issues can be time-consuming and hinder the overall user experience of Singular.
See 15 mentions

See Related User Reviews

Álvaro Andrés M.
ÁM

Álvaro Andrés M.

Enterprise (> 1000 emp.)

4.5/5

"SINGULAR: A Powerful Analysis Tool with High Potential for Our Company Strategy"

What do you dislike about Singular?

Some areas for improvement include the lack of an "Academy" space for training new users, focused on usability, which limits the initial experience. I

Alexis r.
AR

Alexis r.

Mid-Market (51-1000 emp.)

5.0/5

"Once it is totally integrated with your app it is useful"

What do you dislike about Singular?

It is helpful, but be sure to be fast with the integration.

5. UI Design Issues
Users suggest that UI design issues, including data loading speed and usability, need significant improvement.
See 15 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"One of the best All-In-One MMP and Cost Aggregation Partner"

What do you dislike about Singular?

Not much to dislike, just need some UI improvement and data loading speed for the reporting.

Andres C.
AC

Andres C.

Mid-Market (51-1000 emp.)

5.0/5

"Transformative Marketing Platform with Unmatched Insights"

What do you dislike about Singular?

" would improve the usability of the filters and UI.

6. Data Limitations
Users highlight the data limitations of Singular, which hinder accurate performance analysis and campaign optimization.
See 14 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"The MMP service that does the job!"

What do you dislike about Singular?

Well, the only problem was the support for UE4, but to be fair I have to say that we needed to use an older version of the engine, which was the sourc

Sagi R.
SR

Sagi R.

Mid-Market (51-1000 emp.)

5.0/5

"Working with Singular made our cost aggregation process lot easier!"

What do you dislike about Singular?

New partners often make mistakes with their reports, so sometimes there's a lot of back and forth with manual reports until all data is aligned. and I

7. Lack of Information
Users feel the lack of information hinders understanding, but support helps with implementation when necessary.
See 14 mentions

See Related User Reviews

Álvaro Andrés M.
ÁM

Álvaro Andrés M.

Enterprise (> 1000 emp.)

4.5/5

"SINGULAR: A Powerful Analysis Tool with High Potential for Our Company Strategy"

What do you dislike about Singular?

Some areas for improvement include the lack of an "Academy" space for training new users, focused on usability, which limits the initial experience. I

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"The MMP service that does the job!"

What do you dislike about Singular?

Well, the only problem was the support for UE4, but to be fair I have to say that we needed to use an older version of the engine, which was the sourc

8. Reporting Issues
Users find the reporting issues cumbersome, particularly due to long ticket processes and slow report generation.
See 14 mentions

See Related User Reviews

Sagi R.
SR

Sagi R.

Mid-Market (51-1000 emp.)

5.0/5

"Working with Singular made our cost aggregation process lot easier!"

What do you dislike about Singular?

New partners often make mistakes with their reports, so sometimes there's a lot of back and forth with manual reports until all data is aligned. and I

JUDIT T.
JT

JUDIT T.

Enterprise (> 1000 emp.)

5.0/5

"GDPR aligned, good service"

What do you dislike about Singular?

the reporting interface could have a better ux

9. Data Management Issues
Users face data management issues with export logs and slow report loading times, affecting overall usability.
See 13 mentions

See Related User Reviews

Sagi R.
SR

Sagi R.

Mid-Market (51-1000 emp.)

5.0/5

"Working with Singular made our cost aggregation process lot easier!"

What do you dislike about Singular?

New partners often make mistakes with their reports, so sometimes there's a lot of back and forth with manual reports until all data is aligned. and I

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"We as a team recommend Singular to everyone!"

What do you dislike about Singular?

Only dislike is for dynamic ads - data attributed to ads is not perfectly correct.

10. Slow Loading
Users report a slow loading time for reports, affecting efficiency and overall satisfaction with Singular.
See 13 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"One of the best All-In-One MMP and Cost Aggregation Partner"

What do you dislike about Singular?

Not much to dislike, just need some UI improvement and data loading speed for the reporting.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Data analyst working with Singular (mobile gaming)"

What do you dislike about Singular?

- the loading time of the reports is pretty slow and could be improved - it happened a few times that the tech documentation wasn't super explicit an

Singular Reviews (464)

Reviews

Singular Reviews (464)

4.6
464 reviews
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Fabiana Ayala W.
FW
Head of Growth
Small-Business (50 or fewer emp.)
"Outstanding Support and Competitive Pricing with Singular"
What do you like best about Singular?

Singular offers excellent pricing that’s much more competitive than other mobile measurement partners we’ve evaluated. Their technical support team is outstanding—responses are fast, thorough, and incredibly helpful. On top of that, our Customer Success Manager (Alejandro Spano) has been fantastic. He consistently makes us feel supported, genuinely listens to our feedback, and ensures we’re set up for success. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Honestly, nothing comes to mind. Our experience has been positive, and we don’t have any areas of concern or dissatisfaction at this time. Review collected by and hosted on G2.com.

André T.
AT
Mobile Growth Specialist
Mid-Market (51-1000 emp.)
"Singular does an excellent job of connecting data and technology with outstanding support."
What do you like best about Singular?

Singular offers a platform that’s easy to implement and use. It allows us to work with multiple publishers while keeping a unified view of costs and all key KPIs. But I believe what truly sets Singular apart is its proactive and responsive support. Every time we’ve had a need or faced a challenge, they’ve helped us activate or even develop a tailored solution. Review collected by and hosted on G2.com.

What do you dislike about Singular?

There’s not much I can say we dislike — only that the user interface could be a bit better and more intuitive. It’s not a deal breaker, as it works well, but it could definitely be improved. Review collected by and hosted on G2.com.

Amanda  R.
AR
Growth Specialist
Small-Business (50 or fewer emp.)
"The most complete MMP I’ve worked with – reliable, powerful and well-supported"
What do you like best about Singular?

As a media specialist who has worked with other MMPs (like Adjust and AppsFlyer), I find Singular to be the most complete and reliable solution on the market. Its unified dashboard makes it easy to monitor spend, attribution, revenue, and user events in one place.

The support team is responsive, knowledgeable, and speaks our local language (Portuguese), which makes onboarding and troubleshooting much smoother. Their fraud prevention capabilities are solid and work in real-time, helping us save media budget by blocking invalid installs and clicks.

One of the aspects I appreciate most is how easy it is to implement and integrate Singular with our stack. The onboarding was smooth, and the platform connects seamlessly with our media partners, analytics tools, and internal systems — which helped us get up and running quickly with minimal dev effort. Review collected by and hosted on G2.com.

What do you dislike about Singular?

There’s honestly nothing I strongly dislike about Singular. I think Singular could improve the transparency in pricing tiers. Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Small-Business (50 or fewer emp.)
"Great Support and Usability, but Limited Advertiser Adoption"
What do you like best about Singular?

The most helpful elements are the customer support and the intuitive interface. For me, I handle our UA, and even I can set up attribution links and data connectors without much issue. When there's an issue, I'm also able to troubleshoot very easily. ChatGPT does a great job of going through Singular's support docs, and since the docs are so thorough, I can get step by step instructions on almost any issue. Review collected by and hosted on G2.com.

What do you dislike about Singular?

The major downside of using Singular is that Singular is not the preferred MMP of many advertisers, so they often get access to attribution features last. For example, TT has a new dashboard that I've wanted to use, but I can't since Singular can't attribute from that dashboard yet. I'll also say that because Singular is less popular our advertising reps are less familiar with how to advise us on it when we have issues. Singular's reps make up for this, but it's another round of telephone that can get annoying. Review collected by and hosted on G2.com.

Vanessa A.
VA
Sr AdOps Team Lead
Small-Business (50 or fewer emp.)
"Singular Reporting & Monique are Great!!"
What do you like best about Singular?

Singular reporting has been incredibly helpful with standardizing the way we report spend for our partners. I'm grateful for the platform and the amazing help and support from their team, especially Monique! She is always quick to respond and is so knowledgable. Review collected by and hosted on G2.com.

What do you dislike about Singular?

No complaints, it's great that so many partners are supported which makes integration a breeze! Review collected by and hosted on G2.com.

Alejandra O.
AO
"Improved Our Campaign Measurement with Advanced Traceability"
What do you like best about Singular?

I like how Singular handles deeplinking, which allows us to move web users to the app and take them to specific sites, providing detailed measurement of sales, installations, and users. Additionally, I appreciate its segment analysis and data management capabilities, which are very valuable to us. The cross-device tracking it offers is especially beneficial for us. Also, Singular's help sessions were crucial in resolving our doubts and thoroughly understanding the platform's functionalities and tools. Review collected by and hosted on G2.com.

What do you dislike about Singular?

At first, it was a bit complicated to understand the Singular platform. Review collected by and hosted on G2.com.

JW
Growth Marketing Lead
Small-Business (50 or fewer emp.)
"Great Support and Data Access, but Limited Dashboard Customization"
What do you like best about Singular?

Responsive customer support and accessibility to up-to-date data Review collected by and hosted on G2.com.

What do you dislike about Singular?

Dashboards aren't super customizable—a lot of custom metrics and breakdowns are only available via request, whereas a tool like Mixpanel allows a lot of user-friendly features. Singular also only allows you to track 12 in-app events, which is a bit limiting Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market (51-1000 emp.)
"Great customer experience, lower price"
What do you like best about Singular?

The solution they offer is really competitive in terms on pricing vs the features they include and the way the system works. The customer service is really dedicated into solve any doubts or issues as soon as they can and they quickly escalate when the responses are not enough for our teams. Review collected by and hosted on G2.com.

What do you dislike about Singular?

I think they can improve the UI/UX to make it more user friendly and intuitive. And also sometimes they have some bugs in the reporting section. They could improve the Dashboards, as visual input allow us to discover mistakes or issues regarding tracking, quicker. Also, they could improve the agency feature, as I believe is still very MVP stage. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Outstanding support, always available, with flexible pricing that fits our needs"
What do you like best about Singular?

The customer support is outstanding — the team is always available, quick to respond, and extremely knowledgeable. Whether it’s onboarding, troubleshooting, or just answering best-practice questions, they go above and beyond to help. Their flexible pricing structure was a big plus for us, allowing us to get all the features we needed without overpaying. The platform is also reliable, easy to integrate, and works seamlessly with our partners and BI tools Review collected by and hosted on G2.com.

What do you dislike about Singular?

There’s nothing major to dislike. Occasionally, some advanced reporting features require a short learning curve, but the support team is always there to guide you through it quickly. Review collected by and hosted on G2.com.

Karen R.
KR
Marketing Acquisition Specialist
Enterprise (> 1000 emp.)
"Great customer support and important judge for decision-making."
What do you like best about Singular?

Customer success has played a crucial role for us in recent months, offering valuable ideas that have helped us enhance our strategy. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Creating reports can be somewhat challenging initially, but with time, you get the hang of it and learn how to handle the process. Review collected by and hosted on G2.com.

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