If you liked Aarya 2, then you should enjoy this movie well. I think Aarya 2 is Allu Arjun's best movie. Entertaining, fun and full of awesome, creative dance sequences. Julayi doesn't fare as well, but is similarly fun. The dance sequences are also well choreographed. But lest you get the wrong idea - This is a good masala movie. Judge it by conventional movie standards and look for logic or artistic merit, you're going to loathe it.
Allu plays Ravi, a loafer who shuns hard work and looks to make the quick, easy buck. He uses clever (though hilariously implausible) logical deductions to predict a bank heist and superhuman (hilariously insane) stunts to thwart the villain.
This makes the villain target him for revenge, which forces the local police to fake his death so that he's off radar. They also spirit him away to Hyderabad in some sort of a Witness Protection Program kind of deal. Here, he meets the heroine, Madhu, and of course, romance blossoms. The movie continues in the same insane vein till the end. It's utterly ridiculous, completely surreal, and at the same time, entertaining. If you like this type of over the top movies, this is a very good one. If you cringe at outrageous stunts and implausible story- lines, stay far faaar away.