Janhit Mein Jaari

For my weekly dose of a cinema in the nearest theatre, I was set to watch a Malayalam film, unfortunately it got postponed for the umpteenth time. Hence from the available list of films I opted to watch for Janhit Mein Jaari which I went to watch without any expectation.

Since it was produced by the director of Ayushmann Khuranna starrer Dream Girl, I expected the same from this film as well.

Like Dream Girl, in this the female protagonist of the film, secures a marketing job for a product which is considered to be taboo in the society. After getting married to her lover the rest of the film showcases if the protagonist is able to change the mindset of her family and society as whole towards the product which in the beginning of the film starts casually.

In terms of performance Nusrat Bharucha, debutant Anud Singh Dhaka, Paritosh Tripathi & Vijay Raaz were the highlights of the film in terms of performance. Meanwhile the script provided laughs till the very end but the only drawback was that towards the end of second half it seemed to be stretched out, yet it turned out to be decent entertainer.

But the saddest part was despite watching the film on the day of it's release, less than 10 had come to watch the film. Perhaps poor marketing can be blamed for the box office failure.