Sibling rivalry can be a dreadful thing; look at Joan Fontaine and Olivia De Havilland. Sometimes, however, it approaches farce. W. Lee Wilder probably should have stayed in New York making purses, but, no, he had to follow his little brother Billy to Hollywood. And in Hollywood, maybe he could have been a passable producer (two early Anthony Mann movies, The Great Flamarion and Strange Impersonation, bear his credit). But, no, he had to direct, showing the world how vast was the disparity between young Billy's talents and his own inadequacies. Billy, long estranged, used to call him `a dull son of a bitch,' and he was being generous: W. Lee isn't merely dull, he's barely competent.
The Big Bluff rehashes a plot that Wilder had used in 1946 for The Glass Alibi. Merry widow Martha Vickers has a bum ticker and only a few months left to live. Off she goes to California with paid companion Eve Miller only to cross paths with slick operator John Bromfield (he brags about business interests in Central America but he's just a gigolo). The prospect of coming into her money at her early death emboldens Bromfield to court and marry her.
But there are obstacles. Her secretary/companion and her physician (Robert Hutton) harbor suspicion of Bromfield's motives. And Bromfield's mistress Rosemarie Stack, half of a sultry nightclub act with her jealous husband Eddie Bee, doesn't cotton to his romancing another woman. But the impatient Bromfield, not content with letting nature take its course, starts tampering with Vickers' pill supply. When, paradoxically, she seems to thrive under his care, he concocts a back-up plan, and the movie jutters along to a twist ending, à la Alfred Hitchcock Presents.
The plot is hand-me-down James M. Cain, done proud by the cheesiness of its direction (it's like a stock-footage festival). Wilder lets his cast get away with the stiffest readings of the literal-minded script (Martha Vickers would never nab many statuettes, but Howard Hawks goaded her into acting as Carmen Sternwood in The Big Sleep). Yet every so often there's a dark glint that keeps one watching: Bromfield and Stack plotting in a shadowy hotel staircase; Bromfield and Vickers toasting with schnapps at Scandia or `lo-balls' at La Rue. Something saves The Big Bluff from sinking to the very bottom of the barrel; it sure wasn't Wilder.
