If the darkly comic tone of this film strikes you as a bit odd for what on the surface is a straight forward young-man-on-the-make drama, welcome to the world of Bigas Luna. What this is really is a satire on supposed masculine virtues in Latino culture. The main character, a wannabe real estate mogul played by Javier Bardem, throughout the film achieves material ambitions and rising to dominate others in classic alpha dog fashion, yet his victories seem hollow and shallow. This is all intended, but Luna was not aiming to create a morality play here. He just wanted to take cheap shots at talentless hacks who succeed on sheer chutzpah, and at cultures who lionize them for their successes however achieved. The main character could have been any ambitious rhymes-with-Rick in any field. One gets the idea that he might even have been based on somebody Luna knew from the film business...