And he really means everything. He is truly unafraid to add criticism to everything under the sun and especially everything that has cropped up on the internet in the past decade. He is able to form a solid critical opinion on everything on his radar and nothing escapes his grasp.
I've liked and admired his confidence over the years and also how most of his videos is more focussed on positive or ambivalent criticism instead of just pure toxic negativity, except for maybe some of his earliest videos where he seemed to be quite depressed about... something.
He is also not an extremely negative or toxic person either from what I can see. He always seems to be having fun with his mates on his second channel JAR Media where they run a pretty decent podcast which is also heavily focussed on classic British criticism.
That's what really makes IHE different as an internet critic compared to so many other smaller channels they are focussed on nothing more than pure negativity which are often pretty terrible. His well rounded criticism, opinions and overall thoughts is what makes him a much more admired and popular member of the YouTube community and why he has so much more subscribers. Though the tragedy is that not everyone knows this and many misinterpret the channel which has produced some of the most toxic and absurd comments I've ever seen on someone's YouTube channel, which he has funnily enough transformed into another entertaining sub-series called Comment Comeback.
Though more recently in the last few years, he has uploaded less and less to the point where he hasn't uploaded anything since the end of 2020. He has mentioned before that the channel itself and his public image has started to negatively impact his mental health and has had to step down from his YouTube Career and focus on regaining his composure and paradoxically, his positivity.
Either which way, I don't really care about the future of the channel about this point, it pretty evident that something like this can't go on forever and that he has already done so much good for the internet already. I just want to see Alex doing okay... and James.