Insightly is a robust Customer Relationship Management (CRM) software designed to assist businesses in managing their sales pipeline, customer data, projects, and tasks. It provides a unified platform that enables efficient tracking of customer interactions, project progress, and task completion. Insightly aids in streamlining business processes, enhancing customer relationships, and improving team collaboration. Its key features include contact management, lead tracking, email tracking, project management, and detailed reporting. Insightly is a comprehensive tool for businesses seeking to optimize their customer relationship management and increase productivity.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Insightly?
  • 04How Insightly compare to similar software?
  • 05Who is Insightly best for according to our reviewers?
  • 06Insightly Reviews

What is Insightly?

Insightly is a web-based customer relationship management (CRM) software specifically designed for small to mid-sized businesses. It offers robust capabilities for managing leads, contacts, and entire projects, making it an effective tool for business growth. Features include comprehensive contact management, automated workflows, project management, and advanced email tracking. Insightly also offers a mobile app for iOS and Android devices, allowing users to manage their business operations on the go. The software integrates seamlessly with popular third-party applications like Gmail, Outlook, and Quickbooks. Overall, Insightly provides an affordable and user-friendly CRM solution that helps businesses enhance customer relationships, accelerate growth, and streamline operations.

Pros from reviewers

  • Easy access to client requests and tracking resolutions: Insightly allows the main support person to easily access client requests and track resolutions effectively, making it a useful tool for customer service

  • Vendor responsiveness: Users have noted that the vendor is responsive and shows interest in their experience with the service, indicating a commitment to customer satisfaction.

  • User-friendly email campaign creation: Insightly offers a user-friendly interface for creating email campaigns, with the ability to use templates or customize your own in less than 5 minutes

  • Additional marketing features: Beyond email campaigns, Insightly also offers features like landing pages, forms, and marketing automations, providing a comprehensive suite of tools for marketing efforts

  • Integration with Insightly CRM: Insightly Service integrates seamlessly with Insightly CRM, providing a unified platform for managing customer relationships and service requests

Cons from reviewers

  • Poor customer service: Insightly has been criticized for its slow response times and lack of effective support, with some users reporting unresolved issues and unresponsive sales representatives

  • Limited functionality: The platform is said to be suitable for basic CRM functions, but for more advanced features, users either need to purchase the Enterprise version or have knowledge of API integrations

  • Not user-friendly: Some users have found Insightly difficult to use and not intuitive, requiring a lot of jumping around. There are also complaints about the lack of free instructional videos on how to set it up or use it efficiently.

  • Challenging setup: Some users have found the setup and integration process to be difficult, particularly when it comes to setting up notifications

  • Poor design for field service management: Insightly Service has been criticized for its lack of visibility of tasks, absence of a calendar in the Service App or Portal, and inability to initiate Service Invoices

Main features

Starting Price

N/A

Free Plan

No

Status tracking

Integrations aplenty

See the big picture

Mobile on-the-go

Project workflow

Who is Insightly best for according to our reviewers?

  • Small Business Owners: Individuals who need a user-friendly tool to organize and streamline their work, but may find the setup and customization challenging

  • Marketers: Users who need to create email campaigns quickly and efficiently, and appreciate the additional features like landing pages, forms, and marketing automations

  • Long-term Users: Those who have been using Insightly for several years and may be unimpressed with the customer service and slow tech support

  • Dissatisfied Customers: Users who find Insightly difficult to use, not intuitive, and are unhappy with the poor customer service and high cost for basic support.

  • Support Personnel: Those who are responsible for handling client requests and tracking resolutions

  • Insightly Reviews

    4.1

    Insightly rating

    4.0

    Ease of use

    4.0

    Customer service

    4.0

    Value for money

    3.8

    Likelihood to recommend

    3.9

    Features

    17 Insightly Reviews

    4.1 (17 reviews)
    Leave a review
    • Stephen Garcia

      Insightly's Budget Tracking: A Finance Manager's Delight

      As a finance manager, I appreciate Insightly's budget tracking feature. It helped us keep track of our expenses and manage our budget more effectively

      July 30, 2024

    • Dylan W

      Insightly's Ticketing System: A Game-Changer for Customer Service Management

      As a customer service manager, I found Insightly's ticketing system extremely helpful. It helped us manage customer queries more effectively and improved our response time

      July 22, 2024

    • Wayne Rodriguez

      Insightly's Reporting and Analytics: Empowering Data-Driven Decisions

      As a CEO, I appreciate Insightly's reporting and analytics features. They provide valuable insights into our business performance and help us make data-driven decisions

      July 13, 2024

    • Joe C

      Experiencing Insightly: A Unique Approach to CRM Demos

      As a bustling small business owner, I had the opportunity to schedule demos with various CRM companies, including Insightly. I was pleasantly surprised by their unique approach. Instead of a traditional demo, they allowed me to explore the software at my own pace, giving me the freedom to discover its features on my own. This hands-off approach might not be for everyone, but I appreciated the trust they placed in me. It's clear they're selling customer service software with a focus on empowering the customer. You can tell customer independence is a high priority for them.

      July 9, 2024

    • Aaron Martinez

      Insightly's User-Friendly Interface for Small Business Owners

      As a small business owner, I appreciate Insightly's user-friendly interface. It's intuitive and easy to navigate, even for those who aren't tech-savvy

      June 30, 2024

    • Yvette D

      Embracing the Challenge: My Insightful Journey with Insightly CRM

      I've found that Insightly offers a unique challenge that really encourages me to think and engage with the software. It's not your typical, run-of-the-mill CRM, and I appreciate the complexity it brings. It's like a puzzle, and I enjoy the process of jumping around to different sections, it keeps me on my toes! While there aren't any free instructional videos, I see this as an opportunity to explore and learn the system on my own. It's a great way to become an expert user and really understand the ins and outs of the software. Yes, they do charge $15 per year for basic support, but I see this as an investment in my business. It's a premium service that ensures I have the help I need when I need it. As a small business owner, I understand the importance of making every dollar count, and I believe Insightly is worth every penny. It may not be the cheapest option, but it's certainly one of the most robust and comprehensive. I've explored other CRM options, but I keep coming back to Insightly. It's unique, challenging, and offers a level of depth that I haven't found elsewhere. I'm a big fan!

      June 24, 2024

    • Helen Williams

      Insightly CRM: Revolutionizing Sales Management.

      As a sales manager, Insightly's CRM capabilities have been instrumental in managing customer relationships. The ability to track customer interactions and sales pipelines in one place has significantly improved our sales process

      June 18, 2024

    • Katherine Smith

      Streamlining Recruitment with Insightly: A HR Manager's Perspective

      As an HR manager, I used Insightly for recruitment purposes. The ability to manage candidate information and track their application status in one place made the hiring process smoother

      June 8, 2024

    • Johnny G

      Efficient Campaign Management with Insightly: A Marketing Professional's Perspective

      As a marketing professional, I found the campaign management feature in Insightly very beneficial. It allowed us to plan, track, and analyze our marketing campaigns all in one place

      June 1, 2024

    • Ruth Smith

      Adventurous Journey with Insightly's Customer Service and Features

      I'm having quite an interesting journey with Insightly! Their customer service is a unique experience that keeps me on my toes. My emails have a sense of adventure, they take their time to arrive, adding a dash of suspense to my day. Plus, the search facility is like a treasure hunt, it's not always straightforward but it sure keeps things exciting!

      May 25, 2024

    • Heather B

      Exploring the Benefits and Features of Insightly CRM Platform

      Insightly is a great platform for basic CRM functions! If you're looking to explore more advanced features, they offer an Enterprise version and even provide the option for API integrations. I've come across a few bugs, but their support team is always there to help. Yes, it might take 3-5 days to resolve a ticket, but it's worth the wait considering the quality of solutions they provide. I'd recommend investing your time and money in Insightly, it's a learning curve that's definitely worth it!

      May 20, 2024

    • Matthew S

      Streamlining Workflow and Boosting Productivity with Task Assignment and Real-Time Tracking

      it streamlined our workflow and increased productivity. The ability to assign tasks to team members and track their progress in real time was a game changer

      May 11, 2024

    • Karen Williams

      Nine Years with Insightly: A User's Perspective on Growth and Development

      I've been a loyal user of Insightly for 9 years and recently decided to upgrade my subscription. I've had the opportunity to interact with their sales representative who, although still learning, was eager to assist. Their tech support, while not the fastest, has been diligently working on a minor bug I reported over a month ago. I believe the company is in a phase of growth and development, constantly striving to improve and enhance their product.

      May 6, 2024

    • Theresa B

      Insightly: A Misfit for Field Service Companies!

      I needed a tool to better organize and streamline my boiler service technicians' work and tried Insightly. However, I found it challenging to use it in a user-friendly and effective manner. Despite already using Insightly CRM, Insightly Service couldn't meet my needs for managing my field service group. The design was poor, with no visibility of tasks assigned to each ticket for the Service Administrator, no calendar in the Service App or Portal, and no way to initiate Service Invoices. It also didn't help in differentiating between customers with service contracts.

      April 29, 2024

    • Alden G

      User-friendly CRM featuring Email Campaigns & Marketing Automations

      I find Insightly very user-friendly and creating email campaigns with the templates or customizing my own takes less than 5 minutes. It also offers features like landing pages, forms, marketing automations and much more.

      April 20, 2024

    • Eric Smith

      Efficient Integration: Insightly with Google Workspace and Microsoft 365

      As an operations manager, the integration of Insightly with other software like Google Workspace and Microsoft 365 has made our processes more efficient. We can now easily share information across platforms

      April 16, 2024

    • Theresa J

      Insightly's Task Management: A Project Manager's Perspective

      As a project manager, I found Insightly's task management feature incredibly useful

      April 13, 2024

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