iContact is an email marketing software designed to boost business revenue. It offers user-friendly tools for creating, sending, and tracking email campaigns. The platform enables businesses to effectively reach their target audience, monitor campaign performance, and optimize their marketing strategies. iContact's features include customizable templates, autoresponders, segmentation capabilities, and detailed analytics. It is a comprehensive solution for businesses seeking to enhance their email marketing efforts.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is iContact?
  • 04How iContact compare to similar software?
  • 05Who is iContact best for according to our reviewers?
  • 06iContact Reviews

What is iContact?

iContact is a leading email marketing software that enables businesses to create, distribute, and monitor their email campaigns effectively. It features a user-friendly drag-and-drop editor and automated workflows for creating customized campaigns. iContact also offers advanced reporting features for campaign optimization and integrates seamlessly with popular CRM and social media platforms. This tool is suitable for businesses of all sizes, offering scalable plans to meet varying needs. It aids in enhancing email marketing strategies and promoting business growth. iContact is available on Secret, a marketplace offering deals on SaaS products.

Pros from reviewers

  • Duplicate contact removal: iContact has a technology that deletes duplicate contacts, saving users time and ensuring a clean contact list

  • Excellent customer support: Users have highlighted the excellent customer support, which is always responsive to queries and provides solutions to issues

  • Efficient dashboard: The dashboard feature is appreciated for its ability to keep track of sent and pending emails, providing a clear overview of email campaigns

  • User-friendly interface: iContact is praised for its intuitive and user-friendly interface, making it easy to create and send emails immediately

  • Comprehensive features: iContact offers a range of features such as contact segmentation, email automation, and an analytics tool, which users find beneficial for managing contacts and tracking email performance.

Cons from reviewers

  • Inefficient contact list management: Users have reported that managing contact lists on iContact can be time-consuming, particularly when uploading multiple excel sheets one by one. The inability to delete more than one contact list at once also adds to the inefficiency

  • Poor handling of account cancellations and refunds: Some users have reported difficulties with the cancellation process, including unresponsive customer service and issues with refunds. This has led to dissatisfaction and loss of trust in the company.

  • Limited integration capabilities: While iContact does offer some integration options, users have expressed a desire for more seamless integrations with other software and extensions, such as a text-to-join feature

  • Complicated template formatting: Some users find the new templates, though easier to use than the original email layout, have too many steps in the formatting process. Streamlining this process could improve user experience

  • Inadequate file storage: Users have reported that the individual file/asset upload size is too small, and the process to re-verify contacts could be more user-friendly

Main features

Starting Price

N/A

Free Plan

No

Access controls/permissions

Personalize your messages

Track your results

Automate your tasks

Get support anytime

Who is iContact best for according to our reviewers?

  • Companies with high email volume: iContact is a user-friendly product that is very useful for companies that send thousands of emails weekly. It's easy to create and send an email immediately, and the dashboard feature helps keep track of sent and pending emails

  • Non-profit organizations: iContact is suitable for non-profit organizations that need to manage contacts and ensure effective communication. It allows quick sending of emails and messages, and the content can be tailored to suit specific needs. The analytics feature enables tracking of who opens the emails, which can inform future campaigns

  • Small businesses: iContact provides a time-saving, intuitive platform that allows small businesses to efficiently create and manage emails, freeing up time for other tasks. The platform includes quality checks to avoid errors and a dedicated advisor for prompt responses to needs or queries

  • Marketing agencies: iContact is ideal for marketing agencies that handle email marketing services for clients. The software has grown with the needs of agencies, especially as the need for automation and integration with third-party systems has risen. The API is robust and user-friendly, and the support is excellent

  • Bloggers: iContact is beneficial for bloggers who need to send weekly blogs to people nationwide. However, they may find the lack of line alignment options in the document dissatisfying and wish there were more for the newsletter.

  • iContact Reviews

    4.4

    iContact rating

    4.5

    Ease of use

    4.5

    Customer service

    4.4

    Value for money

    4.2

    Likelihood to recommend

    4.2

    Features

    21 iContact Reviews

    4.4 (21 reviews)
    Leave a review
    • Hadley D

      Maximizing Potential: iContact's Instrumental Training Resources

      The training resources provided by iContact have been instrumental in helping me maximize the software's potential.

      August 24, 2024

    • Marie

      Powerful Yet User-Friendly: iContact

      I appreciate the Salesforce sync feature in iContact, which is bi-directional and easy to set up. The reports are clear and easy to comprehend. I also value the customer support that provides both strategic and technical assistance. They are readily available and assign a representative to me, fostering a better working relationship. However, I find the list management feature somewhat confusing, particularly when differentiating between lists and segments. I frequently revert to Salesforce to generate a new list. I am glad to know that they are working on improvements to enhance the user experience.

      August 19, 2024

    • Quincy M

      Time-Saving Autoresponder: Staying Connected with Customers on the Go

      I've found the autoresponder feature to be a time-saver, it allows me to stay connected with my customers even when I'm busy

      August 13, 2024

    • Gregory S

      Boosted Email Open Rates with iContact's A/B Testing Feature

      I've noticed a significant increase in my email open rates since I started using iContact's A/B testing feature

      August 5, 2024

    • Zachary C

      Effortless Email Design: The Power of Drag-and-Drop Editor

      The drag-and-drop email editor has made designing professional emails a breeze for me

      July 29, 2024

    • Daniel E

      Effortless Navigation with iContact

      I consider iContact to be the ideal solution for managing my contacts and ensuring effective communication. I really enjoy using it as a comprehensive communication tool. It allows me to quickly send out emails and messages, and I can tailor the content to suit my needs. The customer service is exceptional, always responding quickly and helpfully. I'm also impressed with the range of features iContact provides, such as contact segmentation, email automation, and an analytics tool. The analytics feature is especially helpful as it enables me to track who opens my emails, and use this information to make informed decisions for future campaigns. Up to now, I have no complaints about the product. I appreciate the vendor's response and their kind words in March 2023.

      July 21, 2024

    • Ashley Garcia

      Desired Features with Essential Support

      I have been using iContact for a decade to handle the email marketing services for my clients, who vary from single to hundreds of locations. The software has grown with my needs, especially as the need for automation and integration with third-party systems has risen. The key to excellent software is support coupled with the necessary features, and I have found that in iContact. I have not come across anything I can't do with iContact. If I can't figure something out, a call to support provides the solution I need. According to a major client of mine, the API is robust and user-friendly. However, there are aspects of the software's user interface that could be enhanced, particularly the creation and management of segments. The vendor responded to my review, expressing appreciation and assuring me that my suggestions for improving the segments UI would be taken into account as they continue to develop the platform.

      July 14, 2024

    • Saskia M

      Experiencing iContact's Dedication to Customer Satisfaction

      I've been a dedicated user of iContact for several years and recently decided to take a break from my subscription. The process was quite straightforward, requiring me to get in touch with a customer service representative who then passed my information to a customer success manager. I was impressed by the level of personal attention given to my case. The representative I spoke with was about to go on vacation, but she assured me she would follow up on my request the following Monday. I appreciated her dedication to her job even during her time off. Although I was going through some financial difficulties due to health issues, she was very understanding and tried to offer me solutions to keep my account active. After a few email exchanges, she informed me that she had escalated my request for a refund to upper management or the billing team. I was pleased to see that she was taking my concerns seriously and doing her best to help me out. I've always been a loyal customer to iContact, and their handling of this situation only reinforced my trust in them. They showed me that they value their customers and are willing to go the extra mile to ensure their satisfaction. It's been over a month since I first contacted them about the cancellation, and I was surprised to see that they had charged me for an additional month. However, I'm confident that they will resolve this issue promptly. Their commitment to customer service is evident, and I'm looking forward to seeing how they handle this situation.

      July 7, 2024

    • Orson G

      Commendable Customer Service at iContact

      The customer service at iContact is commendable, they are always ready to assist with any issues

      July 1, 2024

    • Dennis S

      Boost Your Email Marketing Success with iContact!

      Using iContact has greatly benefited our entire email marketing campaign, contributing to our company's success. We've noticed a decrease in complaints and an increase in open rates. iContact provides excellent advice, making it suitable for both beginners and veterans in e-marketing. We've been able to refine our emails and gain valuable insights from them. The software is user-friendly and offers a lot of helpful advice. Their customer service is exceptional. With the help of our strategic advisor, we've achieved great success in e-marketing: reducing our complaint rate, increasing our open rates, and producing a quality product that keeps people engaged. We don't have any issues with major email service providers blocking us because our complaint rate is low. The software is easy to use and offers great customization, from creating your own emails and lists to scheduling emails in advance. There's also an option to integrate via their API and automatically upload leads in real time, which is a fantastic feature. The new iContact dashboard is also impressive.

      June 22, 2024

    • Sophia W

      Significant Savings Achieved!

      I receive the same level of service from a competing Email Service Provider (ESP) for a quarter of the cost. Our emails always reach the inbox and we have a dedicated account manager. We've saved money by switching from another ESP. However, resolving account issues is difficult when our account manager is not available. It's also challenging to create real-time segments. For example, I can't create a segment that automatically updates based on whether someone hasn't opened any emails in the past 180 days. If someone who hasn't opened an email in 180 days decides to open an old email, they should automatically be removed from that list. Similarly, if someone who wasn't on the list yesterday hits 180 days without opening an email today, they should be added to that segment. Other ESPs have this capability.

      June 17, 2024

    • Kellen S

      iContact: User-friendly for Mass Emails, Yet Room for Improvement

      I find iContact's new email templates nice and easy to use once I get the hang of it. The analytics and insights are helpful in determining how many people are viewing our messages. I like the simplicity of adding and removing contacts. However, I find the new templates, though easier to use than the original email layout, have too many steps in the formatting. I think this process could be more streamlined. I understand that our account doesn't allow for a lot of file storage, but I wish the individual file/asset upload size was larger. I also believe the process to re-verify contacts could be more user-friendly. We regularly email over 8,000 contacts, but the re-verification process is quite confusing. The vendor responded appreciatively to my review and assured me that my feedback has been passed on to their Product Management team for consideration in future updates.

      June 10, 2024

    • Jacqueline

      iContact's Robust Analytics Enhance Audience Understanding

      I appreciate the robust analytics provided by iContact, it helps me understand my audience better

      June 4, 2024

    • Selene

      Exploring iContact: Pros and Cons

      I appreciate the ability to send my weekly blog to people nationwide using iContact. However, I'm dissatisfied with the lack of line alignment options in my document and wish there were more for the newsletter. The vendor thanked me for my review and feedback, offering help with adjusting the alignment in my emails and asked me to contact their support team. They responded in October 2023.

      May 26, 2024

    • Brandon S

      Streamlined Workflow: Software's Seamless Integration with Salesforce

      The software's ability to integrate with other platforms like Salesforce has streamlined my workflow considerably

      May 21, 2024

    • Jonathan Smith

      Utilizing iContact for Efficient Daily Event Alerts in Nonprofit Sector

      iContact provides me with a time-saving, intuitive platform that allows me to efficiently create and manage emails, freeing up time for other tasks. The recent upgrade to the platform fits well with my workflow and includes quality checks to avoid errors. I have a dedicated advisor who promptly responds to my needs or queries, a significant improvement over dealing with an anonymous call center. I especially appreciate the platform's new upgrades, which are increasingly intuitive. However, I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature. The vendor responded positively to my review, appreciating my feedback and assuring me that they are continually working to improve their integration offerings. They also expressed gratitude for my positive comments about their service and support teams.

      May 12, 2024

    • Joshua N

      Improved Email Marketing Tools Boost Business Outreach

      The software's email marketing tools have significantly improved my business's outreach efforts

      May 6, 2024

    • Julie N

      Targeting Specific Groups with Segmentation

      I find the segmentation feature particularly useful in targeting specific groups within my customer base

      April 27, 2024

    • Helen Brown

      Experiencing iContact's Automatic Renewal and Outstanding Customer Service

      I highly recommend giving iContact a try! I provided my credit card information to this company and was pleasantly surprised by their automatic renewal feature. Even after my account was inactive for 6 months, they thoughtfully renewed it for an entire year. They conveniently charged my VISA $9, saving me the hassle of manual payments. I was thrilled to find out that I had been subscribed to their services for one and a half years, which only cost me $135. The best part? They didn't even require me to use their services during this period. Their commitment to maintaining my subscription, despite my inactivity, truly showcases their dedication to customer service.

      April 23, 2024

    • Jose Rodriguez

      iContact Impresses with User-Friendly Interface

      I've been using iContact for a few months now and I'm thoroughly impressed with its user-friendly interface

      April 16, 2024

    • Unity G

      iContact: A Key Tool for My Job Success

      I find iContact to be a user-friendly product that is very useful in my company. We send thousands of emails weekly and it's always easy to create and send an email immediately. I particularly enjoy the dashboard feature which helps me keep track of sent and pending emails. I also appreciate the technology that deletes duplicate contacts, saving me time. The customer support is excellent, always responsive to my queries. However, I find it time-consuming to upload multiple excel sheets one at a time when creating a contact list. I also wish I could delete more than one contact list at once. Additionally, I would like to see the full title of my contact list in the "upload contact" box, as it sometimes gets cut off if it's too long. The vendor has acknowledged these concerns and is working on improving the product. They allow up to 5 concurrent uploads, but they must be started one at a time. They also confirmed that they cannot upload multiple sheets from one excel file, but they have noted this.

      April 14, 2024

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