ZoomInfo is a comprehensive software that consolidates sales and marketing operations, facilitating the management of sales, leads, and opportunities. It empowers businesses to stimulate growth and optimize their Go-To-Market (GTM) strategies through a robust all-in-one tool. The platform offers features such as prospecting, lead scoring, and pipeline management, making it an essential tool for businesses aiming to streamline their sales and marketing processes.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is ZoomInfo?
  • 04How ZoomInfo compare to similar software?
  • 05Who is ZoomInfo best for according to our reviewers?
  • 06ZoomInfo Reviews

What is ZoomInfo?

ZoomInfo is a software tool that uses data and technology to connect businesses with potential customers. It's designed to unify sales and marketing teams, offering features such as buyer intent analysis, marketing intelligence, and sales intelligence tools. The platform is recognized for its performance and reliability by over 30,000 companies, including PayPal, Unilever, and Snowflake. Users of ZoomInfo have reported an average increase of 46% in success rate and 63% in productivity, reduced costs through precise targeting, and halved research time for prospects. The platform also offers promotional coupons for its pricing plans to help businesses accelerate growth at a lower cost.

Pros from reviewers

  • Comprehensive data: ZoomInfo provides access to millions of companies and their contact information, including direct work line and mobile dials plus work emails, aiding recruiters in reaching numerous hiring managers

  • Strong customer service: Despite some setbacks, ZoomInfo is noted for its responsive customer service team that addresses concerns and issues effectively

  • Flexible pricing: ZoomInfo offers flexible pricing options to suit different needs and budgets, making it a viable option for various businesses, including staffing or recruiting firms

  • User-friendly interface: The software is praised for its user-friendly interface, which makes it easy for users to navigate and utilize its features

  • Continuous improvement: ZoomInfo is constantly broadening their services and introducing new features to stay competitive in the market, ensuring that users always have access to the latest tools and functionalities.

Cons from reviewers

  • Data accuracy: There have been complaints about the accuracy of the data provided by ZoomInfo. Some users have found that the information for smaller companies or specific target groups is either missing or incorrect, which can lead to wasted time and resources

  • Misleading business practices: Some users have criticized ZoomInfo for their business practices, including publishing personal information without permission and providing inaccurate data scraped from websites. This can lead to a loss of trust and potential legal issues.

  • Spam emails: A number of users have complained about receiving excessive amounts of spam emails from ZoomInfo, which can be disruptive and time-consuming to manage

  • High pricing: Many users have expressed concerns about the high cost of ZoomInfo, stating that it may not be affordable for small businesses or startups. Despite the value it provides, the pricing can be a significant barrier for some

  • Poor customer service: Some users have reported a decline in the quality of customer service, with slow response times and frequent changes in customer service representatives. This can lead to frustration and dissatisfaction among customers

Main features

Starting Price

N/A

Free Plan

No

Identify and connect with your ideal customer

Centralize all your needs

Find talent fast

Benefit from numerous integrations

Automate data management

ZoomInfo and Apollo are sales engagement platforms offering B2B contact data for lead generation. You can also use them to create and send out personalized email sequences to contacts. However, one of the key differences between them is the scope of their DNC (Do Not Call) list scrubbing. DNC list scrubbing is essential for flagging and removing numbers that have opted out of sales and marketing phone calls. It’s vital to comply with DNC legislation to reduce the risk of your business risks facing significant fines. 


ZoomInfo incorporates data from DNC lists from the US, the UK, Australia, Canada, France, Germany, Ireland, and New Zealand. In contrast, Apollo’s DNC list scrubbing feature is in beta and provides data for DNC lists in the US and UK. Depending on where your prospective customers are based, this may be an important consideration when choosing the right platform for your business. The other crucial difference between ZoomInfo and Apollo is their pricing approaches....

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ZoomInfo

All-in-one GTM platform

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Sales Intelligence and Engagement Platform

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RocketReach and ZoomInfo are two prominent data enrichment and lead generation platforms, each offering distinct approaches to improving your sales and marketing strategies. Understanding the differences between these two tools is essential to help you choose the most suitable solution for your business data needs.


RocketReach is a user-friendly platform designed to provide accurate and up-to-date contact information for your target audience. It excels in simplifying lead generation efforts by offering a streamlined interface and precise data extraction. This makes RocketReach a great choice for businesses looking for a straightforward and efficient way to acquire contact details and streamline their outreach efforts.


In contrast, ZoomInfo offers a comprehensive suite of data enrichment and lead generation features that go beyond contact information. It provides in-depth market intelligence, company insights, and robust data analytics, making it a versatile tool for businesses seeking...

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ZoomInfo

All-in-one GTM platform

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RocketReach

Reach higher, connect smarter

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Lusha and ZoomInfo are popular platforms for sourcing B2B contacts for lead generation. As well as sales, you can use Lusha’s databases for operations, marketing, and recruitment purposes. Similarly, in addition to its SalesOS, ZoomInfo offers a suite of data-related products and services, including MarketingOS, TalentOS, and OperationsOS. There are, however, two key differences between Lusha and ZoomInfo to consider.


The first is their pricing models. Lusha offers an affordable option for SMEs, with pricing details openly available on its website. While Lusha has a free plan, the platform charges per user for its paid plans, which can add up for larger teams. In contrast, users need to contact ZoomInfo for pricing information. Reviews and third-party sites indicate ZoomInfo’s pricing may align more with enterprise-level budgets and doesn’t offer a free plan. Both platforms operate a credits system, using up credits when you export a contact. For example, Lusha’s free plan includes 5...

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ZoomInfo

All-in-one GTM platform

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Lusha

Unlock the power of professional contacts

Who is ZoomInfo best for according to our reviewers?

  • Businesses with Hubspot Integration: ZoomInfo's Hubspot integration is appreciated as it saves teams a lot of time, making it suitable for businesses already using Hubspot

  • Recruiting Firms: ZoomInfo is highly recommended for staffing or recruiting firms due to its ability to search millions of companies and obtain direct work line and mobile dials plus work emails, assisting recruiters in directly reaching numerous hiring managers

  • Long-term Customers: Despite some complaints about customer service, long-term customers of ZoomInfo, even before their merger with DiscoverOrg, still find value in the high data quality the platform provides.

  • Small Business Start-ups: Despite some concerns about data accuracy for companies with 1-5 employees, ZoomInfo can still be a tool for small business start-ups looking for potential leads

  • Sales Teams: The software is beneficial for sales teams due to its seamless and accurate process from intent to insight, to finding contact details and automation

  • ZoomInfo Reviews

    4.3

    ZoomInfo rating

    4.5

    Ease of use

    4.6

    Customer service

    4.4

    Value for money

    4.0

    Likelihood to recommend

    4.5

    Features

    21 ZoomInfo Reviews

    4.3 (21 reviews)
    Leave a review
    • Charlotte Jones

      Unparalleled Data Quality: ZoomInfo's Indispensable Business Tool

      The quality of data provided by ZoomInfo is unparalleled, it has become an indispensable tool for our business

      August 25, 2024

    • Alexander Brown

      ZoomInfo's Prospecting Features: A Game-Changer for Targeted Sales

      The prospecting features of ZoomInfo have been a game-changer for our sales team, allowing us to target the right audience

      August 20, 2024

    • Marie Johnson

      ZoomInfo: Committed to User Satisfaction with Regular Updates and Enhancements

      I appreciate the regular updates and enhancements that ZoomInfo makes to their software, it shows their commitment to user satisfaction

      August 13, 2024

    • Jerry J

      Exceptional Customer Service at ZoomInfo: Responsive and Helpful

      The customer service at ZoomInfo is top-notch, they are always responsive and helpful

      August 6, 2024

    • Jeremy E

      Transitioned from Cognism to ZoomInfo

      I switched from Cognism to ZoomInfo this year and the transition was seamless with no hiccups or downtime for my team. I particularly appreciate ZoomInfo's Hubspot integration as it saves my team a lot of time.

      July 30, 2024

    • Joshua M

      Seamless Integration of ZoomInfo and CRM Enhances Efficiency

      The integration of ZoomInfo with our CRM has been seamless, greatly enhancing our efficiency

      July 23, 2024

    • Olivia Smith

      ZoomInfo Streamlines Sales with Comprehensive Company Profiles

      ZoomInfo has significantly streamlined our sales process by providing comprehensive company profiles

      July 14, 2024

    • Anna M

      Beware Small Businesses: ZoomInfo's Promises Fall Short!

      As a minority-owned small business start-up, I was assured by Zoominfo that they would provide me with quality information for potential leads, specifically targeting prospects with 1-5 employees. However, after signing up, I discovered that the information for companies of this size was either missing or inaccurate. In the first month, I attempted to contact them about this issue, but the only responses I got were from the Accounts Receivable team asking for money. They suggested upgrades, which only confirmed that they weren't addressing my concerns. Their product was not suitable for my prospect size and didn't deliver as promised. When I tried to get them to honor their quality guarantee, I was finally connected with their legal department, who used clever legal language to absolve themselves of any blame. Essentially, if you sign up for their product, you're on your own, regardless of whether it delivers as promised.

      July 8, 2024

    • Charlotte G

      Intuitive User Interface for Easy Navigation

      The platform's user interface is intuitive and easy to navigate, making it simple to find the information we need

      June 30, 2024

    • Maria N

      Quality Product with Strong Customer Service - ZoomInfo

      My experience with ZoomInfo has generally been positive, despite a few setbacks. When I expressed my concerns, their team responded appropriately and made efforts to address my issues. They have a strong customer service team and I would recommend this product to anyone willing to invest in such a system. ZoomInfo is a dependable product and they are constantly broadening their services. They are aware of their leading position in the market and are introducing new features to stay competitive. However, the system is quite costly and the data accuracy could be better. Despite these issues, which are common among all providers, I chose ZoomInfo SalesOSI because I felt more comfortable with its user interface and functionality.

      June 24, 2024

    • Lawrence Johnson

      ZoomInfo: A Game-Changer for Client Sourcing

      I've found ZoomInfo to be an excellent tool for sourcing potential clients, the data accuracy is impressive

      June 17, 2024

    • Carol S

      Excellent Data Quality, Disappointingly Poor Customer Service

      I've been a customer of Zoominfo for several years, even before their merger with DiscoverOrg. While the data quality remains high, the customer service has significantly deteriorated since DiscoverOrg's involvement. Response times have increased from 2 days to requiring constant follow-ups, with one issue taking 6 months to resolve. Despite the platform's high monthly cost, the customer service is extremely disappointing. I'm frankly embarrassed for them. Additionally, they frequently change customer service representatives.

      June 9, 2024

    • Ryan W

      Impressed by Zoominfo's Innovative Three-Pronged Business Model

      I am thoroughly impressed with Zoominfo's dynamic three-pronged business model! It's fascinating how they gather extensive data, effectively monetize it, and utilize email marketing strategies. They must take immense pride in their innovative approach.

      June 4, 2024

    • Douglas W

      Exceptional Service and Support from Zoominfo and Zak Jones

      I am absolutely thrilled with the top-notch service and account management provided by Zoominfo. Zak Jones, in particular, was exceptional throughout the entire process. He's not just an incredibly talented BDM, but also a genuinely wonderful person. He continued to offer support even after the solution was procured. Kudos to you, Zak! I wish you nothing but success in your future.

      May 28, 2024

    • Quincy G

      Experiencing Transparency and Honesty with Zoominfo

      I took the leap and invested in Zoominfo, which is a premium service promising high success rates. After six months, I hadn't made any sales yet, but when I reached out to my account manager, he was refreshingly honest and acknowledged that this can happen. It was reassuring to know that I wasn't alone in my experience. This company's transparency is truly commendable.

      May 19, 2024

    • Joyce

      Appreciating Zoominfo: A Productivity Booster

      I absolutely love using Zoominfo! The frequent emails they send daily keep me constantly updated and engaged, which significantly boosts my productivity. I find the no reply emails quite efficient, as they deliver straight-to-the-point content. It's impressive how they manage to fill my inbox with such valuable and relevant content!

      May 14, 2024

    • Jacqueline C

      Superb Onboarding & Customer Support with ZoomInfo

      From beginning to end, I found ZoomInfo to be intuitive and easy to set up. Zak Jones was thoughtful and attentive during the sales process, providing a solution that worked for us. Moira Winder has been outstanding in terms of account management and onboarding. I am very impressed.

      May 6, 2024

    • Megan Miller

      Maximizing Software Benefits: A Review of ZoomInfo's Training Resources

      The training resources provided by ZoomInfo have been very useful in helping us maximize the benefits of the software.

      April 29, 2024

    • Rose A

      Costly Pill to Swallow, but the Cure is Effective!

      I think ZoomInfo is fantastic - the demos are valuable and the product is top-notch. The pricing can be a bit steep, but the return on investment comes quickly. The software simply works! From intent to insight, to finding contact details and automation, the process is seamless and accurate. It's always one of my top picks when building a software stack. However, I find the pricing a bit frustrating - I'd rather see the actual price upfront instead of being enticed with a price that's going to drop by 40% anyway. More credits would always be beneficial, and different payment terms for startups would be appreciated when trying to bootstrap. I chose ZoomInfo SalesOS because of my multiple positive experiences with ZoomInfo, it's always at the top of my list.

      April 23, 2024

    • Logan Johnson

      DON'T MISS OUT ON THIS!

      I absolutely adore ZoomInfo. They offer a trial period initially to see if it suits your needs and they are very flexible with their pricing if that's a concern. I would strongly recommend it for staffing or recruiting firms. We simply couldn't operate without ZoomInfo, it has had a significant impact on our business. It's user-friendly and they are adaptable with their pricing. There are numerous excellent add-ons for your account, and we love the ability to search millions of companies and obtain direct work line and mobile dials plus work emails. It has greatly assisted our recruiters in directly reaching numerous hiring managers. Although the pricing is somewhat high, you definitely get what you pay for! We believe it's completely worth it and we have no issue investing money to expand our business. We opted for ZoomInfo without considering any other product, and we're delighted we did!

      April 13, 2024

    • Michael G

      ZoomInfo Boosts Lead Generation with Valuable Contact Info

      ZoomInfo has been instrumental in our lead generation efforts, providing us with valuable contact information

      April 13, 2024

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