Affinity by Canva's Creative Team Affinity has always stood apart: built for creatives, by creatives. Since 2014, it’s been the independent alternative to bloated, overpriced industry tools. Now, following its acquisition by Canva, Affinity relaunches with a bold new identity that celebrates pure creative freedom, completely free for everyone, forever. Developed by the Canva Creative Team with Design by Twist, Rob Clarke, OH no Type Co. and Made By James, the rebrand captures Affinity’s rebellious, craft-obsessed spirit. A new lowercase ‘a’ logomark mixes fluid curves and sharp precision, symbolising artistry and control. A tactile palette of charcoals and lime green injects punk energy, while the custom Affinity Serif typeface balances precision with personality. The result is a system that feels both expressive and exact: creativity without compromise. #branding #brandidentity #branddesign
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