Just landed in Australia and getting ready for Day 1 of TDC! The Design Conference We’re especially excited to be taking the stage on Friday to give our talk: Design in Motion: Creating Flexible Identity Systems and Generative Tools. It’s basically a deep dive into the things we’ve been focused on lately at the studio: motion-integrated branding, identity systems that evolve, and toolkits rather than rigid guidelines. We’ll also be sharing a peek at what’s next for us, and maybe a few things we haven’t totally figured out yet. If you’re around, come say hi 👋
The Collected Works
Graphic Design
New York, NY 1,080 followers
TCW is an independent design studio located in NYC and NOLA. Specializing in identity, motion, 3D, and a touch of magic.
About us
The Collected Works is an NYC- and NOLA-based design studio doing rad work for rad people.
- Website
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http://tcw.studio
External link for The Collected Works
- Industry
- Graphic Design
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Partnership
- Founded
- 2014
Locations
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Primary
Get directions
373 Broadway
D15
New York, NY 10013, US
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Get directions
New Orleans, LA, US
Employees at The Collected Works
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Justin Colt
Justin Colt is a designer, creative director, and educator based in NYC. He earned his MFA from the School of Visual Arts, worked as a designer for…
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Justin Raymond Park
Producer at The Collected Works Design
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Jose Fresneda
Co-Founder of The Collected Works
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Ava Champion
PR Specialist ✍️📰 | Story-First. Strategy-Driven. Results-Focused.
Updates
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The Collected Works reposted this
The Collected Works builds a cyclic identity for TITLES, echoing the endless loop of creativity. Learn more at the link below ↓
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Jose Fresneda shared some of the process behind our generative brand system for TITLES with The Brand Identity. Thank you Poppy Thaxter!
“Unlike AI systems that extract styles without credit,” says Jose Fresneda, Partner at The Collected Works, “TITLES empowers artists to define, monetise, and maintain ownership of their likeness.” This platform offers a tooling system for creating generative artworks along with a marketplace for showcasing and selling them. Fundamentally, artists are the core of the creative process, as each one trains their own models. Buyers can then mint their generated works – reflecting the unique style of each artist – using Ethereum, ensuring blockchain attribution. Every creation connects to a protocol that includes this clear attribution, establishing a basis for new interpretations while preserving authorship. According to Fresneda, “It’s all designed to sustain a living, interconnected creative ecosystem, where each new piece contributes to a larger artistic conversation.” Case study below ↓
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Rad to see our Snafu identity for FilmNation and Ed Helms featured on Creative Boom today. Jose Fresneda shared some behind-the-scenes insights about how we approached the project—wanting to avoid the clean, tidy, minimal identities often used for historical podcasts and instead go for something dynamic and tactile. As Jose put it, it’s “all a controlled messiness—like a classified file that’s been heavily redacted but still tells a profound story if you look close enough.” More in the article!
Ed Helms' SNAFU podcast embraces 'controlled messiness' in new identity 👀 In the new and improved brand by The Collected Works, expect graphics inspired by art books on Cold War propaganda, spy movie posters from the 1950s and 1960s, and vintage adventure and educational book covers. More right here: https://lnkd.in/egZFD-HY #branding #brandidentity #graphicdesigning #graphicdesign #identitydesign #brand #designstudio #creativeboom
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The Collected Works reposted this
Imagine a national rebrand with no meetings. Crazy, right? That's what The Collected Works did for Expensify—a fully asynchronous rebrand. Incredible work all around!
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The Collected Works reposted this
Entrepreneur/Private Pilot/Dad/Babson MBA/ EIR Villanova University. Driving more conversions for hospitality brands by delivering superior web experiences & focusing on the moments that matter 🚀
🌟 Exciting new branding from Hovr! 🌟 We’re thrilled to unveil our new branding system, designed to embody the creativity, innovation, and storytelling that define our mission. 🔥 Our new logo—a striking origami bird—represents transformation, precision, and the art of creating something extraordinary from the simple. It's a perfect symbol for how we empower brands to craft digital experiences that truly take flight. 🚀 This fresh look, designed by the talented team of Justin Colt and Jose Fresneda at The Collected Works 🙏 , includes a bold color palette, refined visuals, and epic animations to inspire confidence and trust at every touchpoint. This new identity is more than just a visual change—it’s a reflection of our commitment to delivering impactful, authentic content solutions that drive action and understanding. We can’t wait to see this new look take off as we continue to help brands and consumers soar together. What do you think of our new design? Share your thoughts below! 🐦✨ #NewBrand #Hovr #DesignMatters