Adikteev

🇨🇾 🙌 Next stop: Limassol, Cyprus Will you be at the WN Conference Cyprus from September 17-18? If you’re attending, meet the crew and say hi. 👋 Artem Beliakov #appmarketing #mobilemarketing

🇩🇪 📍 Next stop: Cologne, Germany Will you be at DMEXCO - Digital Marketing Expo & Conference from September 23-34? If you’re attending, meet the crew and say hi. 👋 #appmarketing #mobilemarketing

We helped Lifesum cut its subscription CPA by 37%, and the trick was doing less, not more. Instead of spreading budget across every market, we focused on the users most likely to convert, people who had installed the app but not gone Premium, and concentrated spend in Lifesum's strongest markets like Germany. As Irina Dan at Lifesum put it, "we improved our subscription CPA by nearly 50% by focusing on the right users in our strongest markets." Sometimes the fastest way to grow is to narrow your focus. Read the full case study 👉 https://lnkd.in/euqvZjBr #mobilemarketing #appretargeting #subscriptions

Your next app users might be discovering you from the couch. 🛋️ Mobile channels are crowded, so fresh audiences are harder to find. CTV opens a new door, reaching households on the big screen before they ever go looking for your app. But more than half of new users churn within 30 days. That is where mobile retargeting steps in to bring them back. CTV fills the pipe, while retargeting keeps it from leaking. See how they work together 👉 https://lnkd.in/e7wTaJcg #mobilemarketing #useracquisition #appgrowth

"Make it awesome" is not a brief. 📱 🙌 @Poolday.ai's Kate Lovejoy joined us to talk about what works when creative and performance teams hand work to AI. A few takeaways from the conversation: - The job is shifting from operating tools to briefing agents, and your value moves to the brief and the judgment calls. - Build checkpoints into agent workflows so you protect both tokens and team time. - Build systems that learn from every edit, so the whole team gets better. Read the full interview for how to put this into practice: https://lnkd.in/eQ2hVHYh

🇩🇪 📍 Next stop: Cologne, Germany Will you be at gamescom from August 26-30? If you’re attending, meet the crew and say hi. Federico (哲瀚) Davoli 🔜Gamescom Mikheil Pagava 🔜 Gamescom Nia D. #appmarketing #mobilemarketing

⏳🎁 Today is your final chance to fill in our 2026 retention survey. Once the survey closes tonight, that door shuts, and so does your shot at winning a PS5 and GTA 6. Fill it in 👉https://lnkd.in/gcAfqHMh

We grew Rush Royale's D7 ROAS by 140% on iOS, and we did it while scaling spend, not cutting it. In the post-ATT world, MY.GAMES was struggling to reach lapsed players so we put iOS 360 to work. Over five months, their addressable audience grew 73% while budget rose 55%, so every extra dollar reached more of the right players. Read the full case study 👉 https://lnkd.in/euuQBnwi #mobilemarketing #useracquisition #iOS

🕐 So far, 180+ app marketers have taken part in our 2026 retention survey. If you haven't added yours yet, there is still time to enter for a chance to win a PS5 and GTA 6. Fill it in 👉 https://lnkd.in/gSvxS7p7 #mobilemarketing #appretargeting #mobileuseracquisition

🇺🇸 💰 Adikteev is now cleared to run sports betting and iGaming ads across the U.S. We hold 9 vendor registrations across 8 states, which means operators can launch mobile retargeting and Connected TV campaigns without wrestling with compliance first. The U.S. sports betting market is racing toward $21.96 billion in 2026, and the audience is already there. Your advertising should be ready to meet it. Read the full story here 👉 https://lnkd.in/eqSbJkJ5 #SportsBetting #iGaming #AdTech