Buffer

Tamilore Oladipo shares an update on her journey to 5000 followers on Instagram. She’s gained 167 followers, wants to pick up the pace, and shares a peek at the secret to her growth so far. Come back next week for the penultimate update!

Here's what my LinkedIn in 2026 (so far) looks like compared to the same period last year. Thank you for joining me on this journey 🫶

Buffer's simplicity has led to a reputation as the tool for creators and people just starting out. That part is true: we have 150,000+ active creators on our platform... but it's also only half the story. Some of the sharpest teams in tech run their social on Buffer: ElevenLabs, Remotive, Binance, Pinecone, Sentry to name a few. These are companies that could build or buy any tool they want. They chose the simple one on purpose. And it goes well beyond tech. Castrol, WIRED, ASICS, and Oakley trust our platform for their social needs as well. The reality is that simple and powerful do not need to be opposites in your martech. A lot of teams are tired of bloated platforms, endless feature menus, and contracts priced like enterprise software for the sake of it. They don't want more surface area. They want less friction and a tool the whole team can actually use. Just because you are well-funded or a multi-billion-dollar brand, doesn't mean your social tech should be expensive. More brands are realizing they get more done with one simple, connected platform than with a bloated tool priced to match. We've never believed it should be any other way and the teams moving to us seem to agree.

Buffer 🤝 Claude (or your AI tool of choice) Michael Eckstein was one of the first folks to get Buffer plugged into Claude via the MCP. 🤓 This is how he uses it to make his work as a creator a whole lot smoother. The MCP works with other AI tools, too! It can be used to: - Draft and schedule content - Move your scheduled posts around - Repurpose posts for other channels - Save ideas to and tidy up your Create space P.S. Connecting Buffer to your go-to AI tool via the MCP is super easy. Check out the link below for the step-by-step guide.

Joe Birch and I will be hosting a webinar tomorrow on the Buffer API! Join us to learn more about what you can build (while also seeing real live examples from our community), see some of our tooling in action and hear more about what's on our roadmap for the upcoming months. https://lnkd.in/eF8JDVJr

Day 24 Complete + 22 Weeks 🎉 Sunday evening. Two milestones. #BufferAPI #BuildInPublic ✅ Day 24: Content Generation Done 105 files. 287 tests. All passing. Full pipeline working: 45 ideas → 22 drafts → 66 variants → 30-day calendar → media recs → predictions All in 387ms (target 500ms) ✓ What the system produces for one account: Ideas (45 per batch): • Gap-based: highest quality (87.6 avg relevance) • Audience-based: segment-targeted • Trend-based: time-sensitive flagged Drafts (22 complete): • Framework: hook + body + CTA • Writing score: 74.2/100 • Platform formatted Variations (3 per draft, 66 total): • Stat angle, story angle, contrarian angle • Predicted engagement per variant • A/B test ready Calendar (30 days): • 18 posts scheduled • Topic diversity enforced • Competitive timing optimized • All 4 segments covered Predictions: • MLOps how-to: 5.2% predicted (vs 3.8% baseline) • Confidence: 84% • R² = 0.81 ✓ Key findings: Hook > everything else • Stat hook: 5.2% predicted • Question hook: 3.8% predicted • 37% delta. Same content. Just the opening. Gap ideas = best ideas • Competitive gaps: 87.6 avg relevance • Trending topics: 74.8 avg • Day 23 = most valuable input to Day 24 Calendar optimization = underrated • Same content, optimized timing: +23% • Same content, targeted segment: +31% 🎉 22 Weeks: 154 Consecutive Days Zero missed. January 6 → June 8. Week 1: 20-30 reactions Week 22: 200+ reactions 10× through consistency. Not from going viral. From showing up 154 times. Consistency ≠ perfection Consistency = presence through imperfection Buffer queue enabled deep building: • Days 16-24: 8-10h daily builds • Posts scheduled 2 weeks ahead • Never worried about the streak Deep work + consistent presence = both possible. Tomorrow: Day 25 Real-time trend detection. Be first. Not reactive. Buffer 22wks: https://lnkd.in/g7wvc_sP 📖 https://lnkd.in/ggVNQfRg 💻 https://lnkd.in/g8pdgJvM #BufferIQ #BufferAPI #Day24Complete #22Weeks #BuildInPublic

I've been sharing more about our AEO strategy and learnings at Buffer lately, and the community response has been better than I expected. The conversations and ideas coming back have been the best part. That's the real reason to build in public. 💪 On a related note: I'm a fan of this share card the team recently shipped to our Insights beta. You can generate one on the fly, by channel or for the full account, across any timeframe and share directly to any social channel.

We're hosting our first live webinar on Buffer's API on Tuesday, June 10 at 10:00 AM ET, and we'd love for you to be there! Amanda, our API product owner, and Joe, our API engineering lead, will walk through what the API does and how to start building on it. We'll also feature a few community builders doing 5-minute spotlights on what they've shipped, and close out with 15 minutes of open Q&A. 🔗 Register here so you get the calendar invite and reminders: https://lnkd.in/e5jesyjN See you on June 10th! 🎉

A bad hook almost guarantees your content goes unnoticed. But a good one isn't luck or magic — it's four things working together: format, platform, psychology, and the algorithm. Tamilore Oladipo broke it all down for the blog: the psychology behind why we actually stop scrolling, how to write hooks for text vs. video, and why the same line can pop on LinkedIn but flop on TikTok. The full guide will be in the comments; save it for the next time you're filming!

Today, June 5th, I'm celebrating 7 years at Buffer. (If you are doing the math, yes, my first day was a Wednesday) It is the longest I've ever worked anywhere. A few years ago that would have felt unusual in tech. Engineers tended to hop jobs to fasttrack growth/salary/challenges. Maybe this is not the case now, I don't know, but it was definitely the norm. What got me reflecting on my years here and my motivation to grow, was rethinking part of a system I proposed and built about 5 years ago. But staying somewhere long enough shouldn't mean settling, right? It can mean growth too. I personally see it as the organic kind of growth, which is the kind I like best. You evolve alongside the system, you sometimes hit its ceiling, and in my case, I just think I didn't know better back then. So now both the company and I have outgrown where we were 5 years ago, and I feel it's time to rebuild and make space to grow further for the next 5-10 years. I'm looking forward to my 10th anniversary, when I will get to look back and figure out which of the systems I'm building today need rewriting next 😅 🥂