Good-Loop

Our very own CEO, Amy Williams, has been recognised as one of The Raconteur 50 this year! This list celebrates leaders who not only drive performance but also champion culture, innovation, and sustainable impact. https://lnkd.in/egTd8_T3 Amy’s vision and leadership continue to inspire us at Good-Loop every day. Congratulations to her, and thank you to the entire team who help bring that vision to life. Here’s to more bold moves ahead!

Amazing to see brilliant agency partners like Talon leading the way with the new IPA carbon calculator, powered by the technology we’re proud to be developing together. This is exactly the kind of progress we need to drive meaningful change at scale. 🔗 Learn more: https://lnkd.in/eRWCS5fZ

We’re so proud to be the IPA’s chosen tech partner on this pioneering project! Together, we’re building a transparent, standardised and actionable way to track and reduce the carbon emissions of media activity. It’s fantastic to see OMD UK leading the way as one of the pilot agencies supporting this initiative, showing how innovation and collaboration can drive real impact for our industry. 🚀

This year's Advertising Week New York promises to spark some interesting and timely conversations. Come join us! More info about our panel here: https://lnkd.in/dDMgNWjH With Amy Dunham, Chief Communications Officer for Habitat for Humanity International and Cristina Tazza, Global Chief Strategy Officer at Design Bridge and Partners. Moderated by Leslie Blount, Senior Reporter at Campaign US.

Brand Purpose, as we knew it, may be dead. But doing good? It’s only getting stronger. Amy Williams has just kicked off the #GoodStrategies series, an honest reflection spotlighting the brands and businesses that continue to inspire and shape culture. The series aims to spark a conversation about what is being done, what isn’t, and how we can explore new paradigms for responsible business. Keep your eyes peeled for this timely and necessary discussion.

We’re SO proud that every IAS customer can now seamlessly measure the carbon footprint of their ad campaigns, and at no extra cost. This is a huge step forward in helping our industry truly understand (and reduce) its environmental impact. Here’s to great partnerships and a lower-carbon future! 🌍

🌍 It’s here: Good-Loop’s 2024 Impact & Sustainability Report. Our annual look at how advertising can be a force for good. See how we are using the scale and influence of the ad industry to drive real change. ✨Some highlights from 2024: ⚬ £1.1m donated to 62 incredible nonprofits, supporting 14 UN SDGs. ⚬ 165m people reached across 57 campaigns, and 61% said our donation mechanism made them more likely to watch. ⚬ Science-Based Net Zero Targets validated, 1.5°C pathway confirmed. ⚬ 226 hours of free training through our Good-Media Academy, with 63 professionals fully certified. ⚬ 50,000 pro bono ad impressions each quarter donated to charities via Good-Loop Gives. This report is about good loops, virtuous cycles where positive impact fuels stronger business outcomes. 👉 Read the full report here: https://lnkd.in/eB_Zb9_Y A huge thank you to all the brands that believed in the power of advertising as a force for good in 2024: L'Oréal, Toyota Motor Corporation, PepsiCo, Kimberly-Clark, HOKA, Mars, Microsoft, Lenovo, J.P. Morgan, Reckitt, Ford Motor Company, Mondelēz International, lululemon, The Coca-Cola Company, Diageo, ASICS, General Mills, Bank of America, Nestlé, Meta, The North Face, and more. We’re also deeply grateful to our amazing nonprofit partners, working tirelessly to keep their incredible missions alive and transform people’s lives every day: Mind, Dress for Success Worldwide, Plan International, National Park Foundation, QUEER BRITAIN: the national LGBTQ+ museum, National Deaf Children's Society, Young Women's Trust, Kingston Hospital Charity, Battersea, Laureus, Trussell, The Nature Conservancy, Macmillan Cancer Support, and many more. A massive thanks to the partners that help make our sustainability efforts possible and have contributed to this report with such incredible testimonials: Ad Net Zero, Alex d'Albertanson, IAB Europe, Dimitris Beis, Milkywire, Robert Höglund #ImpactReport #AdvertisingForGood #BCorp #NetZero #PurposeMarketing

A $4.1 trillion market you can’t afford to ignore. The U.S. Hispanic and Latino economy is now the 5th largest in the world, representing nearly 20% of the country’s GDP. But the real story? They are a major economic force and a huge growth opportunity. Their attention is extremely valuable. ✅ 84% prefer brands that play a positive role in their family and community. ✅ 65% pay attention to brands that consistently support them. ✅ Yet only 32% feel their values align with big companies. That gap is your opportunity to connect with this audience through authenticity, consistency, and respect. 🎯 See how we helped brands like Cheetos strengthen their bond with Latinx audiences through our donation-powered Good Engagement platform: https://lnkd.in/gvfuXqZB #HispanicHeritageMonth #PurposeDrivenMarketing

The Lionesses have done it again, and it’s not just a win on the pitch, it’s a win for every brand that backs belief over bandwagons. ⚽🦁 From packed stadiums to prime-time visibility, women’s football is no longer a rising trend, it is the moment! And brands that have invested in the game early - like Nike, EE, Adobe, PepsiCo, Barclays, Lidl GB - are now reaping the rewards of doing good and doing ✨smart marketing✨. But the story doesn’t end at the final whistle. The momentum is real, and now is the time to double down. Because when girls and young women see women winning, they start to believe they can too. It’s time to fund grassroots programmes, spotlight female athletes, and support the stories that deserve more screen time. 💪 Organisations like Goals 4 Girls, Her Game Too, Women in Football, Women in Sport, are already leading the charge, and brands have the power to amplify their impact. When you really show up for women’s football, fans notice. And loyalty follows. This isn’t a sponsorship opportunity, it’s a cultural movement. Backing it means staying relevant, resonant, and remembered. 👉 See how we help you support good causes at scale through your media spend: https://good-loop.com/ #Lionesses #WomensFootball #PurposeDrivenMarketing

💥 Profit vs Purpose? Why not both? Our CEO Amy Williams joined Wayne Blodwell on the Giants of Media podcast to unpack what it really takes to build a company that does good and performs well. From media waste to brand bravery and the future of ethical advertising, this one’s for the changemakers. 🎧 #PurposeMarketing #ProfitWithPurpose #SustainableMedia