Ogilvy APAC

#2026CannesLions #OgilvyAPAC #Top10Contenders A daily skincare ritual, reframed as an act of love. 🎬 Across diverse Black diasporic communities, applying Vaseline before leaving the house is a daily ritual of care, often resisted by children and insisted upon by parents. #LoveHurts, a film by Ogilvy Singapore & VML Johannesburg for #Vaseline, captures this intimate ritual through performance, pacing and visual detail. Paired with a stripped-back cover of Love Hurts by Nazareth, the film transforms a wellness message into something felt rather than stated. #BorderlessCreativity Reed Collins Nicolas Courant

#2026CannesLions #OgilvyAPAC #Top10Contenders The most unexpected sponsorship in marathon history. 🏃♂️ Every year, 100,000+ marathon finishers cross the line with bleeding nipples. The hack runners have trusted for decades? Vaseline. Yet in marathon prep, skin protection is often overlooked in favour of carb-loading, pacing plans and hydration tips. So #Vaseline and Ogilvy Singapore sponsored the body part everyone was ignoring. #TheNippleSponsorship turned runners into Official Nipple Ambassadors, using their prep content to put nipple protection on the plan, all the way to the TCS London Marathon as its Official Nipple Protector. #BorderlessCreativity Reed Collins Nicolas Courant

🦁 Cannes Lions 2026 is just around the corner, and Campaign Asia-Pacific invited our very own Nikhil Panjwani, ECD of Ogilvy APAC, to weigh in on the standout APAC contenders for the festival. From craft-led films to cheeky, culture-tapping ideas, and finally to Ogilvy Singapore & VML Johannesburg's powerful #LoveHurts campaign for #Vaseline — his picks are a reminder that goosebump-inducing craft is still a very human thing. 👉 Dive into Nikhil's takes: https://lnkd.in/giKCmnTe A big thanks to Nikita Mishra for including our voice in this year's Cannes Contenders. 🙌 #BorderlessCreativity #TeamOgilvy #OgilvyCannes #CannesLions2026

🏆 What a night for #TeamOgilvy at the 2026 PR Awards Asia-Pacific. Our teams across the region brought home 12 trophies: 🏅 6 Gold, 🥈 4 Silver, and 🥉 2 Bronze. This is a testament to the bold creativity and real-world impact we strive to deliver alongside our clients! A massive congratulations to our talented teams and amazing clients who made it all possible. 👏 Richard Brett GAICD Q Akashah James Baldwin AdonisYC Chang Aiza G Alam Clara Shek Daniel Young Frances Dwyer Linh Nguyen Jeremy Webb 周愚 Joe Yu Simon Webb Leah Huang Karen Ooi Michelle Ang Manilka Philips Nyko Rodriguez Erwin Nah Paolo Alvarez Pongsakorn Ung-Aram Tiffany Hu See the full winners list:https://lnkd.in/ezWSsvM7 #BorderlessCreativity #TeamOgilvy #PRAwardsAsiaPacific #OgilvyPR Ogilvy Australia Ogilvy PR ANZ Ogilvy Singapore Ogilvy Hong Kong Ogilvy China 奥美中国

#2026CannesLions #OgilvyAPAC #Top10Contenders How do you get noticed by sponsors? Stop wearing their logos. 🇦🇺 Australia’s Steelers have won more medals and World Championships than any other national Paralympic or Olympic team. Yet for decades, they remained completely unsponsored. With #OfficiallyUnsponsored, #OgilvyMelbourne and Wheelchair Rugby Australia turned that absence into the team’s loudest asset. The Steelers retired their green and gold kit, relaunched in blank white uniforms and placed a single QR code where the sponsor patch should have been. One scan took fans to The SponsorShop. Within weeks, five major sponsors came onboard. #BorderlessCreativity Ogilvy Australia Reed Collins

Legend. Icon. Creative Giant. Father of Indian Advertising. Minister of Fun. Piyush Pandey earned many monikers. Today, he received one more: Creative Hall of Famer. The One Club for Creativity has posthumously inducted Piyush into its prestigious Creative Hall of Fame, Class of 2026—a well-deserved tribute to a lifetime of impactful storytelling. Read more: https://okt.to/1Sfxqu

#2026CannesLions #OgilvyAPAC #Top10Contenders A baseball broadcast with no baseball. ⚾️ In Taiwan, some fans love baseball so much, they refuse to watch it, fearing they might jinx Team Taiwan. During the World Baseball Classic, Mikkeller and Ogilvy Taiwan created The Switch Hit by Mikkeller, an “unwatch party” where fans watched classic Taiwanese period dramas instead. Behind the scenes, live WBC data, ElevenLabs voice cloning and real-time lip sync turned Qing dynasty characters into live baseball commentators. Taiwan beat Korea 5:4 that day. Curse reversed. #BorderlessCreativity Reed Collins Giant Kung

Ogilvy APAC celebrates #PrideMonth2026 under the theme "MOSAIC in Motion: Every Piece, One Picture," a tribute to the unique cultures, identities, and lived experiences across our region. Throughout June, our offices will each bring something of their own to the mosaic through a series of activations designed to connect, learn, and celebrate. Our differences don't divide us, they're what make us stronger. 💜 #Pride2026

#2026CannesLions #OgilvyAPAC #Top10Contenders Japanese men’s skincare just got its first suit of armor. 🇯🇵 In Japan, skincare brands often speak the language of beauty and perfection. But Bulk Homme saw skincare differently: as protection. #YourSkinIsYourArmor brings that belief to life by drawing on Kacchu, traditional samurai armor that was light, durable and built to protect. Working with VML & Ogilvy Japan and Japanese craftsmen, the brand transformed its product range into a modern suit of samurai armor, standing against dryness, wind, sunlight and cold, and reframing men’s skincare as daily defence, not vanity. #BorderlessCreativity Reed Collins Doug Schiff Yasushi Arikawa

When tea brews, music plays. 🍵🎶 LBBonline - Little Black Book spotlighted #TheTeaFlute by #OgilvyIndia in its latest feature on oversized OOH spectacles redefining brand experiences across Asia. Created for Brooke Bond Taj Mahal Tea — a brand woven into India's classical music heritage for four decades — the installation is a giant transparent kettle that performs Raag Hamsadhwani on a flute, powered entirely by the steam of brewing tea. Installed on the banks of the River Krishna in Vijayawada, it turned an everyday ritual into a living tribute to the brand's legacy. As Fritz Gonsalves and Jayesh Raut, Executive Creative Directors at Ogilvy India, put it: "Ideas you can touch, feel, listen to, smell, and share are the ones that stay with people. Layer in a local landmark and you add cultural weight — making the brand truly unmissable." Thanks to Sunna Coleman for spotlighting our work! Read more: https://lnkd.in/epFW-62e #BorderlessCreativity #TeamOgilvy #OgilvyIndia #OOH