Shuka Design

We’re taking Fractal Branding to The Business Show Australia 🌟 If you’re in Sydney on November 5–6, come to the International Convention Centre and define your brand before the algorithms do. Anastasia Butrym — Creative Strategy Director and Partner at Shuka — will guide you in shaping your business into a brand — one that people recognise and want to connect with. How? By applying Shuka’s strategic framework. ➀ Uncover and map the five key actors. ➁ Place it on an existential spectrum. ➂ Explore its core motivation. A brand isn’t just a logo — it’s a network of actors pushing and pulling each other. Those who can identify and listen to their actors are the ones able to anticipate change — and adapt even to what can’t be predicted. Visit The Business Show Australia → Find the Shuka's Fractal Branding stand → Get the Brand5 Flower and define your business before the algorithms do. Leave a comment if you’d like to get a free ticket for the event. 

The current market capitalization of crypto is around $3.88 trillion. That’s about one-hundredth of all the money in the world — roughly the size of an entire national economy. Only, there’s no nation behind it. Some find that fascinating, others — unsettling. And for now, there are more of the latter 🔗 1inch believes that public trust will grow once crypto products become truly understandable — even for skeptics and first-time users. Together, we developed a brand architecture that anticipates the next stage: mass adoption of decentralized finance. At its core lies a strategic hypothesis — that 1inch helps people gain financial freedom through blockchain.

Freenow by Lyft is an app for booking taxis, renting cars, e-bikes, and e-scooters in Berlin, Madrid, London, and 180 other European cities 🚕 It's your go-to taxi and multimobility app in Europe, working only with licensed operators. Full case study → https://lnkd.in/eHknWYN2 Freenow by Lyft is professional, predictable, and simple — from booking to pickup and throughout the ride. In the new identity, we added meaning to the brand and captured this as the trajectory of a journey. Wherever you go, there you are.

IMAN (500 Global w22) is a fintech company from Uzbekistan, built around the ethics of Islamic finance 🌙 In spring 2025, the company launched the IMANUM ecosystem and turned to us for strategy and brand identity rooted in the region’s cultural context. See the full case → https://lnkd.in/eMQvWQ76 The modular identity system is based on the metaphor of five phases of the sun. In both interface and communication, they are unified by arched forms inspired by the architectural heritage of Central Asia. Each product is linked to a time of day: payment solutions reflect the clarity of dawn, while investment tools align with the calm of evening. The color palette shifts gradually — from sunrise to twilight.

Looking to validate your idea, test your MVP, or finally gain traction with your startup? Join us for FORWARD, a 2-week action-first accelerator by KANGARU — Australia’s Russian-speaking founder community. No fluff, just real progress. And we’re excited to share that Anastasia Butrym, Partner at Shuka Global, will be joining the kick-off as an expert. Anastasia brings her experience helping early-stage teams sharpen their brand strategy and design thinking for markets where clarity, meaning, and adaptability are critical. If you’re building something new — from product to pitch — this is your chance to connect, learn, and grow faster, with guidance from operators who’ve been there. 🗓 Saturday, August 9 🕐 13:00 – 18:00 GMT+10 📍 Abraham Mott Hall, Sydney 💬 Language: Russian 🎟 Register now via: https://lnkd.in/e-cCdk6p

Anastasia Butrym will take the stage at GenAI Lab at the Surry Hills campus, one of Australia’s leading innovation hubs. Representing Shuka Global — an AI-first branding agency, she’ll explore how brand strategy and design evolve in a world where brands must speak fluently to both humans and AI. Joining Nicole Gibson (InTruth AI), Ima Miri (AIPoint) and other leading voices, Anastasia will share how Shuka builds adaptive, multi-layered identities designed for the next generation of interaction. We’re proud to see Shuka Global in this lineup of forward-thinkers, shaping the conversation on branding in the age of intelligent systems.

Since early spring, we’ve been sketching, testing, reworking something new for you — piece by piece. The first version is ready, and we’re quietly opening this door. Shuka Lab ✧ Limited release A simple, thoughtful way to build your brand’s foundation. Strategy, competitor insights, and logo — delivered in 72 hours. What you get ★ 10 key elements of your brand — vision, mission, target audience, insight, values, JTBD, strengths, tone of voice, big idea, and brand promise. A clear, well-structured base you can build on. ★ Up to 5 category competitors — laid out side by side to help you see where you stand. ★ Up to 5 logo options — created to reflect your brand’s direction. Comes with all the files you need, ready to use. Why it works ☆ It’s shaped around your inputs — your current stage, context, goals, and what matters most to your business. ☆ No templates. No clutter. Just enough to get you going. ☆ Full delivery — 72 hours after briefing. We’re testing this format quietly, with a small group  en 💌 DM us for details.

We are looking for a communication designer to join our content 💬 A visual storyteller who delivers clear messages, crafts engaging narratives, and guides the viewer’s attention. Submit the form to apply → https://lnkd.in/e3KFP4v7 SKILLS ▷ Experience in media or interface design ▷ Proficiency in Adobe After Effects, Premiere, Photoshop, Illustrator, Figma, and AI-based graphic tools ▷ Ability to create 2D animation and graphics ▷ Attention to guidelines, updates, and best practices of media platforms. DUTIES ▶︎ Design content for social media and campaigns ▶︎ Develop ideas and translate content into impactful visual experiences. ▶︎ Design and build narratives combining words, graphics, and music ▶︎ Conduct visual research to inform design solutions #creativejob #motiondesign #videocreation #branding #aidesign #creativecareer #wearehiring #jobopening #joinourteam #aijob #designerwanted #digitalmedia #visualidentity

Shuka is looking for an AI Brand Designer to explore how design systems evolve in the age of generative intelligence. Submit the form → https://lnkd.in/eQvnXZ-t SKILLS ▷ Experience working with AI-generated multimedia content ▷ Background in brand or communication design ▷ Strong sense of visual storytelling ▷ Proficiency with tools for generating video, avatars, music, and images ▷ Curiosity-driven mindset and passion for learning new tools DUTIES ▶︎ Generate brand identity elements using AI-powered tools ▶︎ Develop and refine design directions based on creative briefs ▶︎ Collaborate with strategists and art directors ▶︎ Finalize brand assets across formats and touchpoints ▶︎Explore new AI design tools and apply them to real client work We grow brands — we don’t build them Let’s be the first to make it happen #aibranding #visualidentity #creativejob #brandingdesign #aidesign #branddesigner #creativecareer #wearehiring #jobopening #joinourteam #aiart #aiworkflow #designfuture #shukagram

To prompt or not to prompt — that’s the question. In this first short episode of Promptable Branding, Ivan Vasin and AI-generated Ana Butrym dive into what it means to build a brand when your audience includes not only people, but algorithms, assistants, and autonomous agents. What we explore in 6 minutes: — Can AI grasp a brand’s essence — or just perform it? — How does prompting shift the role of strategy and design? — The emotional legibility of brands — even when read by AI — Why archetypes still matter in synthetic environments This is not a deepfake. It’s a real conversation with a digitally rendered Ana. Fully AI — but full of thoughts. Watch here → https://lnkd.in/eMjzbuTT