Singular

📈 Did your CPI rise more than 8.47% last quarter? That was the global average. Whether your increase puts you above or below the market depends on your platform, vertical, and where you spent. Our 𝗤𝟯 𝟮𝟬𝟮𝟲 𝗤𝘂𝗮𝗿𝘁𝗲𝗿𝗹𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 breaks down CPI, CPM, CTR, CVR, and IPM by country tier and vertical, helping you see how your costs compare and whether the change came from the auction or your funnel. You’ll also find perspectives from AVOW, Persona.ly, AdQuantum, and AppTweak on OEM advertising, incrementality, CTV, auction shifts, and AI-driven app discovery. 👉 Benchmark your CPI now: https://hubs.li/Q04x2Qpx0 #AppGrowth #UserAcquisition #PerformanceMarketing

Tomorrow, we’re hosting 𝗕𝗲𝘆𝗼𝗻𝗱 𝗹𝗮𝘀𝘁 𝘁𝗼𝘂𝗰𝗵: 𝘄𝗵𝗮𝘁 𝗠𝗧𝗔 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗹 𝗥𝗢𝗔𝗦. If you’ve been wondering what last-touch attribution might be leaving out, this webinar will cover what you need to know about MTA, how to read the additional view it gives you, and where it fits alongside last touch and incrementality. Joining us are Sourabh Khandelwal from Snap Inc., Alexei Moltchan from Dataseat (Now part of Verve), Anthony Laurence Mkhize from Smadex, and Eran Friedman & Stephanie Pilon from Singular. 📅 September 15 🕘 9 AM PT | 12 PM ET | 5 PM BST 👉 Last chance to register: https://hubs.li/Q04vybHV0 #MultiTouchAttribution #ROAS #UserAcquisition #MobileGrowth #Measurement

4 days left until we go live. 👀 On September 15, we’re talking about what last-touch attribution can miss, how MTA changes the way you read channel performance, and everything you need to know to start using multi-touch attribution in practice. Joining us are Sourabh Khandelwal from Snap Inc., Alexei Moltchan from Dataseat (Now part of Verve), Anthony Laurence Mkhize from Smadex, and Eran Friedman & Stephanie Pilon from Singular. 𝗕𝗲𝘆𝗼𝗻𝗱 𝗹𝗮𝘀𝘁 𝘁𝗼𝘂𝗰𝗵: 𝘄𝗵𝗮𝘁 𝗠𝗧𝗔 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗹 𝗥𝗢𝗔𝗦 📅 September 15 🕘 9 AM PT | 12 PM ET | 5 PM BST 👉 Save your spot: https://hubs.li/Q04vybHV0 #MultiTouchAttribution #ROAS #UserAcquisition #MobileGrowth

CTV has been earning its place in growth budgets for a while. Most media plans are still catching up. 📺 The 𝟮𝟬𝟮𝟲 𝗖𝗧𝗩 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 brings together regional CPM benchmarks, creative guidance, a 90-day launch plan, and a practical approach to measuring and scaling CTV. Built with insights from top CTV partners: Smadex, Vibe.co, Moloco, tvScientific, and YouAppi. Grab it free 👉 https://hubs.li/Q04sYvRc0 #ConnectedTV #UserAcquisition #MobileMarketing #PerformanceMarketing

📊 Singular’s Q3 2026 Quarterly Trends Report is live. It brings together the latest industry benchmarks that performance marketers need to evaluate acquisition costs, funnel efficiency, and budget allocation. Inside the report, you can: ✅ Benchmark CPI, CPM, CTR, CVR, and IPM by platform, country tier, and vertical ✅ Compare the iOS acquisition premium for your vertical ✅ See how installs and 30-day revenue split across Android and iOS ✅ Review the ad networks that gained spend and new advertisers You’ll also get expert perspectives from AVOW, Persona.ly, AdQuantum, and AppTweak on OEM advertising, incrementality, CTV, auction shifts, and AI-led app discovery. 👉 Download the report and plan your next quarter with the latest market data: https://hubs.li/Q04x2Qpx0 #PerformanceMarketing #UserAcquisition #MobileMarketing

73% of shoppers install a retailer's app after seeing an ad. But the purchase that ad was supposed to drive often comes weeks later, not that day. If your measurement can't connect that October install to the December sale, you're at risk of pulling budget from the exact channel that made it happen. We collaborated with RZR in their 𝗠𝗼𝗯𝗶𝗹𝗲 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗦𝗵𝗼𝗽𝗽𝗲𝗿 𝗦𝘂𝗿𝘃𝗲𝘆 𝟮𝟬𝟮𝟲, and Susan Kuo, our COO and Co-Founder, shared her insights on holiday attribution and measurement. If you want to be ready for the festive season, the report is worth a read. Get it here 👉 https://lnkd.in/dfnWPJbr #MobileAttribution #HolidayMarketing #MMP #AppMarketing #FestiveSeason #Singular #RZR

On September 15th, we’re tackling a question more and more growth teams are asking these days: how much of the performance story are we missing with last touch? 👀 The channel that gets the conversion isn’t always the one that did the most work to get the user there. Discovery, assists, repeat exposure, and other interactions along the way all shape the outcome. That’s what we’ll dig into in our September 15 webinar: 𝗕𝗲𝘆𝗼𝗻𝗱 𝗹𝗮𝘀𝘁 𝘁𝗼𝘂𝗰𝗵: 𝘄𝗵𝗮𝘁 𝗠𝗧𝗔 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗹 𝗥𝗢𝗔𝗦. We’ll be joined by Sourabh from Snap Inc., Alexei from Dataseat (Now part of Verve), Anthony from Smadex, and Eran & Stephanie from Singular to talk about how to read assists and channel contribution, understand ROAS shifts, and operationalize MTA alongside last touch and incrementality. 👉 Register now: https://hubs.li/Q04vybHV0 #MultiTouchAttribution #ROAS #UserAcquisition #MobileGrowth #MMP

The interesting part of MTA isn’t that you get more touchpoints. 🤔 It’s that you can make different decisions because of them. ☑️ If a channel suddenly looks stronger under MTA, should you move budget? Or should you change how you optimize it? Or does the new data simply tell you that the channel plays a different role than you thought? That’s what we’re unpacking on September 15 in our live webinar, 𝗕𝗲𝘆𝗼𝗻𝗱 𝗹𝗮𝘀𝘁 𝘁𝗼𝘂𝗰𝗵: 𝘄𝗵𝗮𝘁 𝗠𝗧𝗔 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗹 𝗥𝗢𝗔𝗦. We’ll be joined by Snap Inc., Dataseat (Now part of Verve), and Smadex to get into how to read channel contribution, when MTA insights should influence budget and optimization, and how to operationalize MTA alongside last touch and incrementality. 📅 September 15 🕘 9 AM PT | 12 PM ET | 5 PM BST 👉 Save your spot now: https://hubs.li/Q04vybHV0 #MultiTouchAttribution #ROAS #UserAcquisition #MobileGrowth #MMP

Your users rarely convert after seeing just one ad. ❌ They might discover you on one channel, engage on another, and convert somewhere else entirely. So why judge the whole journey by the last touch? On September 15, we’re unpacking that in our live webinar, 𝗕𝗲𝘆𝗼𝗻𝗱 𝗹𝗮𝘀𝘁 𝘁𝗼𝘂𝗰𝗵: 𝘄𝗵𝗮𝘁 𝗠𝗧𝗔 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗹 𝗥𝗢𝗔𝗦. We’re bringing together perspectives from across the measurement ecosystem, with leaders from Snap Inc., Smadex, Dataseat (Now part of Verve), and Singular. We’ll get into: 🔍 What MTA reveals that last touch misses 📊 How assists and channel overlap change the performance picture 💰 How MTA insights can inform smarter budget decisions ⚙️ How to operationalize MTA in day-to-day measurement 🧩 How MTA fits alongside last touch and incrementality A practical hour on seeing more of the user journey, and making better decisions because of it. 📅 September 15 🕘 9 AM PT | 12 PM ET | 5 PM BST 👉 Register here: https://hubs.li/Q04vybHV0 #MultiTouchAttribution #Attribution #ROAS #UserAcquisition #MobileGrowth #Measurement

🎬 Planning to run your social creative on CTV with a quick resize? That usually leaves performance on the table. Social creative is built for an immediate tap. CTV has a different job: make the brand and product memorable enough that someone acts later on another screen. With completion rates averaging around 97%, the creative challenge shifts to recall, clarity, and second-screen action. The 𝟮𝟬𝟮𝟲 𝗖𝗧𝗩 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 covers what CTV creative needs to do differently, including spot length, rotation cadence, end cards, and QR-led response. Plus, get regional CPM benchmarks, first-test guidance, measurement best practices, scaling strategies, and practical insights from Smadex, Vibe.co, Moloco, tvScientific, and YouAppi. Download it free 👉 https://hubs.li/Q04sYvRc0 #ConnectedTV #CreativeStrategy #UserAcquisition #PerformanceMarketing