Whatfix

In a candid interview, Khadim Batti shares with ETEntrepreneur how the team made an early call to walk away from a working product to solve a harder problem, fixing why enterprise software, despite massive spend, goes underutilised. That decision shifted the direction and defined a new category. Today, with AI accelerating everything, the challenge has evolved again. Adoption is no longer a moment, it has become continuous. And the mindset that drove that first pivot still shapes what comes next. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗳𝗲𝗮𝘁𝘂𝗿𝗲: https://lnkd.in/gdT3TuSX #categorycreation #whatfix #entrepreneurship #thoughtleadership

In the Muggle world of customer support, sending agents from training to live calls is like facing a dragon with a broken wand. 🪄 A global tech giant hit a "curse" between practice and reality, watching CSAT plummet from 85% in training to 65% in production. ⬇️ Whatfix Mirror managed the mischief. ⚡ By providing a safe, mirrored replica of their live systems, agents mastered the chaos before the first call. Swipe to see how we broke the curse ➡️ #harrypotter #whatfixmirror #digitaltransformation #whatfix #digitaladoption

We’re putting the biggest digital transformation myths under the microscope. Can you handle the truth? ✅ ✅ Vasupradha S.: Our Head of Analyst Relations & Market Intelligence, has taken a seat in the DoubleCheck chair to separate the industry myths from truths. If you're looking to drive better ROI from your tech stack, this is a must-watch. Stop letting 'common knowledge' drain your productivity. 👉 Watch the full myth-busting session here: https://lnkd.in/g_wcfpuw #AIclickswithwhatfix #doublecheck #digitaltransformation #whatfix #digitaladoption

“𝘛𝘩𝘪𝘯𝘨𝘴 𝘸𝘦𝘯𝘵 𝘧𝘳𝘰𝘮 𝘮𝘪𝘯𝘶𝘵𝘦𝘴 𝘵𝘰 𝘴𝘦𝘤𝘰𝘯𝘥𝘴.” That’s what customer-centric value looks like. When guidance shows up in the flow of work, users complete tasks faster and with fewer errors. Teams aren’t just adopting tools—they’re driving measurable outcomes from them. That focus on delivering meaningful value is why Whatfix has been recognized as a 𝗚𝗮𝗿𝘁𝗻𝗲𝗿® 𝗩𝗼𝗶𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗲𝗮𝗱𝗲𝗿 𝗳𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 three years consecutively, and 𝗿𝗮𝗻𝗸𝗲𝗱 #𝟭 𝗼𝗻 𝗚𝟮 𝗳𝗼𝗿 𝗗𝗔𝗣 (𝗦𝗽𝗿𝗶𝗻𝗴). Because when you put users first, results follow. 🎥 Watch how organizations are reimagining value creation with Whatfix. https://lnkd.in/gEWx25sK #successstory #digitaladoption #whatfix #customersclickswithwhatfix BeerBoard | FOX Rehabilitation | Semler Gruppen A/S | Supriyaa Goswami | Vispi Daver | Sonali Bagga | Suraj Hariharan | Aditya Jaiswal | Akshay Nadkarni Pervez A. | Mohit Jain | Stephanie Roodhouse 

Amsterdam knows a thing or two about bold journeys. 🌍 We’re bringing digital transformation leaders to a curated, invite-only forum on AI-powered digital adoption, transformation ROI, and scaling change across complex enterprise systems. What’s in store for you: ▪️ Real stories from leaders at ASML, The HEINEKEN Company, Tetra Pak , and Acerta ▪️ Exclusive insights into the Whatfix roadmap and latest AI innovations ▪️ A private maritime museum experience with a guided historical vessel tour ▪️ High-impact conversations in one of Amsterdam’s most iconic venues ✨ Ready to set your 2026 strategy on course? 👉 Request your invite: https://lnkd.in/gRAMYSFg #whatfixinspire #digitaladoption #digitaltransformation #whatfxevents Lars van Susteren | Rick Schutte | Amata Van Den Daele | Muhammad Omer | Khadim Batti | Vara Kumar Namburu | Vispi Daver | Rajesh Ramasamy | Supriya Goswami | Gokul Suresh | Arijeet Das Diengdoh | Arbaz Nadeem | Shubham Bagdia | Uday S Prakash | M. Agustin Aponte | Rishabh Megh Mishra | Khushi Bhandari | Nicolas Ochmann | Tanvi Kakodkar | Gin Matharu. | Giuseppe Lucarelli | Saranya Ramamurthy

Technology evolves at the speed of light. ⚡ Humans evolve at the speed of... humans. 🤔 The gap between those two speeds is where ROI disappears. It’s called "The Chasm", the point where software stalls because human psychology is ignored. In our blog, Whatfix CEO and Co-founder Khadim Batti shares how to bridge this divide: ▪️ Surviving "The Chasm": Why this phase is the graveyard of great software. ▪️ Converting the Skeptics: How to speak the language of the "Late Majority." ▪️ Psychology over Specs: Why your 2026 rollout depends on behavior, not buttons. Whether you're a CIO or a change manager, this is how you make tech stick. 👉 Learn more:  https://lnkd.in/gkaEBeK3 #whatfixblogs #digitaltransformation #whatfix #digitaladoption

Some of the most historic innings in cricket were played here. 🏏 Now it’s time for the next innings in Digital Transformation. This May, Whatfix is bringing together a curated group of Digital Transformation leaders at 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝗟𝗼𝗻𝗱𝗼𝗻 𝟮𝟬𝟮𝟲, set at the iconic Home of Cricket, 𝗟𝗼𝗿𝗱'𝘀 𝗖𝗿𝗶𝗰𝗸𝗲𝘁 𝗚𝗿𝗼𝘂𝗻𝗱. 🙌 An exclusive forum where enterprise leaders come together to:   ▪️ Exchange real-world insights  ▪️ Share what’s working ▪️ Explore how to accelerate digital transformation From driving adoption across enterprise applications to turning AI initiatives into measurable business outcomes, the conversations will focus on what it truly takes to deliver transformation that performs in the real world. 🔗 Step up to the crease and register here: https://lnkd.in/gXWKkRe3 #whatfixevents #digitaltransformation #whatfix #digitaladoption #inspirelondon Matthew Richardson | Venkata Siva Rao Mamidala | Farah Attia | Jason C. | Caroline Dumanoir | Samir Das | Rajesh Ramasamy | Nicolas Ochmann | Elias Sekfali | Shubham Bagdia | M. Agustin Aponte | Saranya Ramamurthy | Tanvi Kakodkar | Arbaz Nadeem | Bhavika Denod | Arijeet Das Diengdoh | Shubham Bagdia | Uday S Prakash | Rishabh Megh Mishra

S2P transformation is accelerating, are your teams keeping up? As organizations scale Coupa investment & rollouts across teams and geographies, the focus evolves to what happens across the full lifecycle from requisition to payment when transformation meets real users. Meet Team Whatfix at Coupa Inspire 2026 to see how we're helping organizations embed AI-driven guidance directly within Coupa workflows to achieve: ✔ 40% faster procure-to-pay cycles ✔ 50% fewer user errors across workflows ✔ 50% reduction in support tickets & training dependency ✔ Faster time-to-value for new Coupa rollouts 📍 Convention Center, Aria Resort 🎯 Booth #4A 📅 May 11–13 #partnerships #digitaltransformation #S2P #whatfix #digitaladoption #coupainspire Vispi Daver | Srihari BT | Ali Mansuri | Amar Karam Chandani | John Byun

It’s time to 𝗨𝗡𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 from legacy training methods. It leaves agents "ready on paper" but struggling in reality. If you’re a CX leader currently dealing with: ▪️ The AI Spillover: High-stakes cases flooding unprepared human agents. ▪️ The QA Autopsy: Flagging critical errors only after the customer has left. ▪️ The Nesting Dip: CSAT scores that look great in training but tank on the floor. It’s time to leave the communities mentioned below. (𝘛𝘩𝘦𝘺 𝘮𝘪𝘨𝘩𝘵 𝘯𝘰𝘵 𝘣𝘦 𝘳𝘦𝘢𝘭, 𝘣𝘶𝘵 𝘵𝘩𝘦 𝘣𝘰𝘵𝘵𝘭𝘦𝘯𝘦𝘤𝘬𝘴 𝘵𝘩𝘦𝘺 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵 𝘢𝘳𝘦 𝘧𝘢𝘳 𝘵𝘰𝘰 𝘳𝘦𝘢𝘭.) You don't need a support group; you need Whatfix Mirror. 👉 Learn more: https://lnkd.in/eY9G_bmh #whatfixmirror #digitaltransformation #whatfix #digitaladoption

Your data is talking. Are you listening? 🎧 Stop hunting through dashboards for insights. Just ask in simple natural-language prompts. Insights Agent, will: ▪️𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻: Find exactly where users are getting stuck. ▪️𝗙𝗶𝗻𝗱 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Provide data-driven guidance to address the friction points ▪️𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗜𝗺𝗽𝗮𝗰𝘁: See how your latest release is really performing. The future of product insights is conversational. 👉 Learn more: https://lnkd.in/gQQfurMd #AIclickswithwhatfix #digitaltransformation #whatfix #digitaladoption