Twitch

It's officially spooky season on Twitch! Stream-o-Ween is back for the whole month of October. Horror creators get a dedicated front page shelf just by streaming in an eligible category and applying the event tag. That's hundreds of creators accessing genuine discovery. Here's what's happening:  🎃 New Hype Train emotes designed by Twitch Ambassador /Megaa, including ZombiePup, BooHoo, and DemonDance, that viewers can unlock by contributing Bits, Subs, or Gift Subs during active Hype Trains. 🎮 Game Drops from Phasmophobia, Sea of Thieves, Hunt: Showdown 1896, Alien: Isolation, and World of Tanks, giving viewers real in-game rewards just for watching! 🏆 A special Twitch Rivals "Double Feature" event on October 29–30, pitting top streamers against each other in spooky games live on TwitchRivals. 📅 A curated lineup of community events all month; from Halloween costume parties and SFX makeup tutorials to a Dia De Los Muertos educational panel. October on Twitch hits different. Full details: https://lnkd.in/dHfvRSvN

⚽ Lamine Yamal, Pedri, and Pau Cubarsí played Among Us on Twitch! Peereira7 brought together nine players from the Spanish national team with Ibai and Auronplay for a live Among Us session. World Cup champions just casually playing Among Us with their favorite streamers on a weeknight. That's the kind of thing that only happens on Twitch. https://lnkd.in/gF68qga5

Tune in tomorrow at 4 pm PT for the next episode of Let's Chat, a podcast series about Live Streaming and the ways that creators and their communities are shaping culture, hosted by Twitch CEO Daniel Clancy. Dan's guest this week is /7suave, and you can watch live on twitch.tv/twitch or listen wherever you get your podcasts.

Earlier this summer, Twitch shipped a set of features that all share a common thread: they turn community participation into real creator earnings. Here's what launched: 🏅 Creator Badge Drops. Streamers design custom badges for big events and set how viewers unlock them. In testing, creators saw up to 50% more gift sub revenue on day one. ⬆️ Custom Power-ups. Viewers spend Bits to trigger creator-defined interactions live on stream. Picking the next in-game move, blasting overlays, you name it. 🚂 New Hype Train types. Community Trains reward even non-participating viewers with emotes, and earned 2X more than typical Hype Trains in testing. Under the hood, these features sit at the intersection of real-time systems, creator tooling, and behavioral economics. Badge eligibility resolves in real time, Power-up effects need sub-second rendering, and Hype Train triggers balance randomness with engagement signals at scale. More on the full feature set: https://lnkd.in/gpCg47Av

🍂The Twitch community is meeting up IRL this Saturday in New York City! StreamNYC's Autumn 2026 Meetup brings together content creators, moderators, game designers, and streaming fans at OS NYC on September 26th. The connections people build on Twitch are real, and events like this are proof. If you're in the NYC area and curious about the world of streaming and content creation, come through! Details and registration here: https://lnkd.in/gc8WK2pY

🎬 2026 Streamer Awards Applications Open Now! For four years, getting nominated for The Streamer Awards meant your community had to put your name forward. Starting today, any creator can apply directly. Sign in, choose your categories, upload your clips, and pitch yourself on your own terms. Once nominated, creators control how they show up on stage. The audience still holds the power with 70% of the vote while an industry panel weighs in on the remaining 30%. Applications close October 2nd and the show goes live November 12th in LA and on Twitch! Here's the how-to: https://lnkd.in/gFpk5ik9

🎮 8.6 billion hours of gaming content watched on Twitch in just eight months. That's one hour for every person on earth! From horror to sandbox to indie breakouts, our community keeps showing up and showing out for the games and creators they love. Read our full State of Gaming Report to see what's shaping live gaming in 2026: https://lnkd.in/gFv7cWsy

🎧 Big news for the Twitch DJ community. Clips are now officially part of the Twitch DJ Program! DJs, editors, and mods can now capture mid-set chat hype, crowd reactions, BTS moments, and Q&As, and share them directly to social platforms. The voice, the energy, and the vibe of the set all come through in every Clip. The DJ Program is a first-of-its-kind initiative that gives artists a space to perform live, connect with audiences in real time, and build genuine communities around shared musical experiences. By adding Clips, Twitch is making it easier for these artists to extend those moments beyond the live stream. A DJ's energy, the Chat going wild, the spontaneous magic of a live set can now travel to new audiences and inspire new listeners, growing a creative community. Read the full announcement: https://lnkd.in/g7bQN52H

Affiliates can now get discovered by brands and run sponsorships directly on Twitch! This started with creators telling us what they wanted after campaigns like "Tiny Takeover," and today it's live for all Affiliates globally. Get set up in the Sponsorship Portal and check out the new Creator Profile tools to put your best content in front of brands. Full details at: https://lnkd.in/gmnmPwMK

🏆 Mattel, Inc. just announced the UNO Championship Series, transforming UNO from kitchen table family fun into a cutthroat no-holds-barred tournament. The final showdown on November 11th will be broadcast globally on Twitch, with a $50,000 grand prize on the line. Who else is ready to watch someone get hit with a Draw 4 on a $50K stage? ✋ Weekly qualifying tournaments kick off next week! https://lnkd.in/gthDmW65