UserGems 💎

Closed Lost is one of the most underused goldmines in outbound. Most teams either ignore it or treat it like a recycle bin. When I first built our Closed Lost playbooks at UserGems 💎, we had separate Outreach sequences for every reason: Chose Competitor, Bad Timing, Went Dark, you name it. It worked, but it was super manual and messy. Reps had to dig through opp notes, past emails, and call history just to personalize one message. 🫣 We still did it, because Closed Lost always delivered quality pipeline. But we were guessing where to start. This year, I rebuilt it from the ground up, and moved the entire thing into UserGems. Now, everything runs through one consolidated workflow powered by AI and signals. When an opportunity is marked Closed Lost: We approach all Closed Lost contacts. We multithread into the account. We surface exec new hires, promotions, and past champions. We layer in real-time signals like website visitors, contact-level intent, competitor mentions, funding, M&A, product announcements, partnerships, and tech integrations. Then our AI agent (Gem-E) analyzes the call transcripts and email exchanges from that opp to identify pain points and goals, and builds messaging around them before a rep ever touches it. By the time the rep makes the call, they’re reaching the right person, at the right time, with the right context. 📞 49% of connects become conversations 📅 44% of conversations book meetings ⚙️ 40 dials per meeting, our most efficient program by far Closed Lost isn’t a graveyard. It’s a signal-rich environment waiting to be reactivated. Next week, I’ll be showing this live in my UserGems Classroom for SDR Leaders: how to design a Closed Lost program that becomes your highest-performing outbound motion. 👉 Sign up here: https://lnkd.in/emrXSqzn

Kacie Jenkins only buys software that she can stand up and prove out quickly. And that's exactly what she experienced with UserGems when she was the SVP of Marketing at Sendoso. Plus, Kacie has great things to say about our team: "Trustworthy, credible, high integrity, does what they say they'll do, extremely responsive." It's no wonder they've seen so much success with their outbound campaigns.

75% of our pipeline comes from outbound. And we're gonna show you how it's done. We're hosting a 3-part classroom series with our Director of Account Development, Sara Angell. The first session? Learn how to revive Closed Lost opps on Wednesday, November 19th. You'll see real examples, how we built it in UserGems, and how we train reps to work alongside Gem-E, our AI Agent. There are two sessions available so you can attend live, whether you're in the US or the EU. Sign up for the 3pm ET class: https://lnkd.in/e-X92NKN Sign up for the 4pm CET class: https://lnkd.in/eYkjKFJG

Londons calling.. Our final EMEA meet up for 2025 is NEXT Week in London! Our meet-ups in London are always special, the best SDR Leaders in the city come together to share what's working for them and help elevate everyone who joins. This evening will be no different! Thank you to UserGems 💎 for supporting our community and helping us to deliver this special night! We are closing registrations TONIGHT, so get in before it's too late: https://luma.com/hrumto02

Had an absolute blast with our UG4UG and Marketing crew in Miami last week! We love being remote-first, but it's always wonderful when we get to connect IRL. Can't wait for you to see everything we're building 👀 📸 Sara Angell

The reviews are in. GTM leaders love Gem-E 🥰

Mimecast noticed that they kept selling into the same people again and again. Tammy Bernberg and her team needed an easy way to monitor signals coming from their key customer contacts and then send outbound messages at scale. By combining multiple buying signals with AI research, enrichment, and personalization from Gem-E, Mimecast is now driving pipeline faster, more efficiently, and with better precision. They've already earned $20 million in pipeline ($18 million their first year alone). Read the full story: https://lnkd.in/eJgnBbg5

Reply rate tanking? Don't blame it on the holiday season slump. Your outbound messaging might be too generic. But Gem-E can help you make your outbound more personal and targeted at scale.

Two years ago, Accord’s outbound strategy relied heavily on referrals and internal connections. It worked in a scrappy, founder-led stage, but as the team scaled, they needed a more systematic way to reach the right buyers at the right time. That’s when they turned to UserGems 💎. “We needed to move beyond warm intros and tribal knowledge,” says Arif Jaffer, Senior Growth Marketing Manager at Accord. The Solution: Using Signals + AI Agent (Gem-E) to scale outbound. Read the full story: https://lnkd.in/eezP3JJ3