UserGems 💎

Seriously, is there anything scarier than working in sales? Worse than any horror movie 👻

Happy Halloween from Team UG! Every year, we host a pumpkin carving competition to celebrate. Here are the jack-o-lanterns we've made over the past 5 years 🎃

A very special Halloween edition of your favorite LinkedIn Manga: UserGems 💎 “The Mansion Mission” 🕯️💎 The Outbound Squad ventures deep into the Haunted CRM Mansion! Cobwebs, cold drafts, and ghostly data errors lurk in every corner. Our rookie hero leads the charge flashlight in hand, nerves of steel (mostly). But they’re not alone… friendly spectral Gem-E by UserGems 💎 float through the halls, illuminating leads, uncovering insights, and guiding the team through the unknown. Because even in the darkest data dungeons, the UserGems team shines bright. Every ghost, every glitch is just another chance to uncover hidden gems. Next issue: How do can they replicate this for other teams they encounter? Stay tuned for more adventures in UG: UserGems 💎 – The Gem-E Saga!

What do The X-Men, The Avengers, The Justice League, The Power Rangers, and Gem-E AI Agents have in common? They're all badass superhero squads. The difference is that Gem-E AI Agents are sales crusaders powered by GTM superintelligence. They cover different roles within marketing, sales, and operations to generate pipeline: 💎 Gem-E for outbound prospecting 💎 Gem-E for advertising 💎 Gem-E for inbound nurturing 💎 Gem-E for account scoring & territory planning Put them all together and you have a powerful team designed to close deals.

Sendoso used AI and signals to earn 20% reply rates on their outbound. Here's how they use Gem-E to automate their workflows: 1. Capturing and prioritizing signals Gem-E continuously monitors signals among key contacts, such as past champions, new hires, and other decision-makers not currently in their CRM within their ideal customer profile (ICP). By automatically identifying and prioritizing these signals, the team can focus on high-value opportunities without sifting through data manually. 2. Automating outreach with AI personalization Gem-E crafts emails that feel handcrafted by reps because UserGems data and signals power Gem-E. These emails incorporate CRM data, past interactions, and contextual details to ensure relevant and compelling outreach. 3. Integrating with Sendoso's SmartSend gifting By combining Gem-E’s insights with Sendoso’s gifting capabilities, the team enhanced its outreach strategy. When reaching out to prospects, they can send personalized gifts based on insights Gem-E uncovers, such as hobbies, interests, or recent professional milestones. 4. Seamless AI and human collaboration Gem-E is a powerful assistant rather than a replacement for human reps. Once a prospect responds, one of Sendoso’s sales team members takes over the conversation to nurture the relationship, ensuring a balance between efficiency and human interaction. Read the full story: https://lnkd.in/euJZE3_i

Many CMOs told me their ABM isn't working & they're trying to revamp. At UserGems 💎, ABM is in top 3 programs (40% pipeline) because of 6 things: 1) 𝗢𝗻𝗲 𝗽𝗹𝗮𝗰𝗲 𝗳𝗼𝗿 𝗮𝗹𝗹 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 Centralize your 1st, 2nd, 3rd-party signals (including your Marketing engagement signals) at both account and contact levels. Some examples: past champions, new hires, buying group members, past closed lost, funding, M&A news, hiring, website visits, event attendees, form fills, etc. 2) 𝗖𝗼𝗻𝘁𝗮𝗰𝘁-𝗹𝗲𝘃𝗲𝗹 𝗶𝗻𝘁𝗲𝗻𝘁 & 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘃𝗶𝘀𝗶𝘁𝘀 “Someone at NVIDIA is showing intent” isn’t actionable. “Jensen Huang, CEO at NVIDIA, is researching “AI Agents for GTM” topic & was on your competitive comparison page last week” is actionable. Filter for ICP and Persona to minimize noise. 3) 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 & 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗦𝗰𝗼𝗿𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗮 𝗯𝗹𝗮𝗰𝗸 𝗯𝗼𝘅 Because you’ve centralized all signals into one place, you can also have one place for Account Scoring & Contact Scoring. The key is to make it dynamic and editable by humans. Let GTM leaders override when something looks off. We want to keep humans in the loop to make strategic decisions. And, score Contacts within those accounts. It will make your reps’ lives 10x easier. They know exactly where to start; don't have to pick and choose among 50 different VPs at an Enterprise account. And… allows you to automate #4 👇 4) 𝗔𝘂𝘁𝗼-𝗲𝗻𝗿𝗼𝗹𝗹 𝗵𝗼𝘁𝘁𝗲𝘀𝘁 𝗯𝘂𝘆𝗲𝗿𝘀 & 𝗯𝘂𝘆𝗶𝗻𝗴 𝗴𝗿𝗼𝘂𝗽𝘀 𝗶𝗻𝘁𝗼 𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀 We auto-enroll the 3-7 highest-ranked contacts per account to the right sequences. Our reps wake up with all their tasks already queued up for them in Outreach. We could do it only because: 1) We already capture Buying Groups (point #1) + 2) Score them based on signals (point #3) + 3) Reps have an AI Copilot explaining why they're seeing this account & buyer -> trust in the data Reps don't waste time choosing or manually copying & pasting contact info from different tools --> Fewer decisions for reps to make = More consistency in execution 5) 𝗨𝘀𝗲 𝗔𝗜 𝗳𝗼𝗿 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀 & 𝗳𝗲𝘄𝗲𝗿 𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀 Our response rates have always been between 6-20% over the last 12 months. And most of our reps' emails are assisted by AI. Contrary to bad AI examples typically seen on LinkedIn, AI can be very good at combining all signals, call transcripts, email exchanges, and researching CRM notes to write hyper-personalized outreach messages. Better than most humans can. Most reps and marketers don't spend time digging through all the data for every. single. email. But AI does. 6) 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗯𝘂𝘆𝗲𝗿 Sync contact-level audiences across outbound + advertising channels. Surround-sound your hottest buyers at the same time with the same messages. 30%+ higher conversion rates for your ABM. Guaranteed.

Stacking buying signals with Gem-E. That’s how Julian Flowers books meetings as a Senior BDR at Vena Solutions. First, he looks at the AI-powered signals from UserGems and combines them. Is the customer a champion from a past company? Have they already done an intro call or demo? Are they a past software user? Then, he asks questions about what they thought about the software and sees if it’s a potential fit at their current company. Finally, he asks for the meeting to continue the conversation. See his full 5-step playbook: https://lnkd.in/g6ZMP8NJ 

Forever following up 🎃

Gem-E has officially surpassed 10 billion tokens. Thanks for the plaque, OpenAI! 😍 Congrats to Gem-E and to all the GTM teams growing faster with AI!