VCCP

For The Grocer's most comprehensive report ever on the impact of discount retailers like Aldi and Lidl, Stephanie Thomas, Head of Retail Experience at VCCP, spoke about how these supermarkets evolved from budget-focused, niche players to mainstream, competitive forces that now influence the entire grocery market. Steph explains: "This transformation marks the culmination of a steady, deliberate evolution. Initially perceived as fringe players catering to budget-conscious shoppers, Aldi and Lidl have transitioned into mainstream competitors.” 'The Grocer's Big Book of Grocery: Top Products Survey 2024' measures a record 127 categories and includes grocery sales data from discounters Aldi and Lidl, as well as online giant Amazon, for the first time. Read more here: https://lnkd.in/eBs-BxTz #retailtransformation #groceryindustry #supermarketinnovation #brandstrategy #consumerinsights #marketcompetition #retailtrends #productinnovation #customerexperience #discountretail

From enhancing creativity with AI to redefining skillsets for an AI-driven future: Alex Dalman, Managing Partner and Head of Social & Innovation at VCCP and faith, joined Hannah Maude, Fire Up Skills 🔥 on her podcast Fire and Forte: Fired Up For AI. She discussed how creativity can be enhanced when it comes to AI, how she and the team at faith have used AI-driven processes with clients such as O2 and Gong Cha, and what evolving skillsets are required for the future. Listen on Spotify 🔊https://lnkd.in/e6HdrbkP #ai #womenandai #business #futureofwork #marketing #advertising #communications #creativity

Happy New Year! We’re looking forward to a 2025 packed full of exciting opportunities and we wish the same for you too. A huge thank you to all our teams, partners and clients globally for a brilliant 2024 🎈🎇 #happynewyear #newyear2025 #thankyou #teamwork

Merry Christmas Everyone! 🎅 Wishing a wonderful day to all of our clients and teams celebrating the magic of Christmas! 🎄 #merrychristmas #christmasmagic #holidayseason #teamspirit #clientappreciation #festiveseason #celebrationtime #gratitude #holidaywishes

We’ve just brewed up something special 🫧 global bubble tea brand, Gong Cha has appointed our AI creative agency, faith to deliver this year’s winter campaign bringing their Gingerbread Man bottles to life on social media 🎄 faith has created an AI powered gingerbread world for Gong Cha, heroing its iconic Gingerbread Man shaped bottles and introducing a delightful range of characters. 🎁 We’re bubbling with excitement to shake things up and bring this festive campaign to life! Read more in LBBonline - Little Black Book: https://lnkd.in/dRMgBYMA #gongcha #bubbletea #aiagency #wintercampaign #gingerbreadman #socialmedia

What is the recipe for a standout Christmas campaign? 🎁 Our ECDs Jonathan Parker and Chris Birch shared their insight on Christmas campaigns and how, by making the “ads part of a campaign you run all year round”,  brands can avoid the cliche. ⭐Chris and Jonny explain how brands should “find the unique thing that the brand stands for at Christmas and communicate that” and “if you start with the snow or with Christmas jumpers, you’ll end up with something very generic”. 💜After many years working with Cadbury for Mondelēz International, Chris and Jonny highlight how the brand’s “year-round advertising focuses on the expression of generosity”,  and its latest Christmas campaign ‘Secret Santa’ has become a “seasonal ritual that we’re building on every year”. Read the full article here: https://lnkd.in/gjYwzYHK

What a year it's been for our creative department! ⭐️ Thrilled to see our own Global Chief Creative Officer, Darren Bailes named as one of Campaign UK's Top 20 Creative Leaders for 2024. ⚡️ From launching White Claw’s ‘Grab Life By The Claw’ platform to reimagining the National Lottery with Allwyn, Darren has led groundbreaking teams that have made waves in the industry. Well done Daz! 🎉 #campaignthelists #creativeleadership #advertising #creativity #leadership #vccp #marketing #brandstrategy https://lnkd.in/esz7Emdw

Celebrating brand consistency and harnessing Gen AI for good 🚀  We’re pleased to see our campaigns Cadbury’s Mondelēz International 200 Years and O2 (Telefónica UK) ‘Scambaiters’ included in Marketing Week’s review of this year! Read the full review here: https://lnkd.in/eQAWvtd3

Mums really do know best! ❤️ Campaign UK have called on the wisdom of theirs to choose their favourite Christmas Ads, and we are pleased to see that Campaign’s UK Editor Maisie McCabe’s mum chose our “Snowing Sims” campaign for O2 (Telefónica UK) as her standout campaign.❄️ Read the full article here: https://lnkd.in/ekwvUmiR

Here’s to even more co-creation in 2025 🔮 Our CSO Michael Lee spoke to Creative Salon Worldwide about his hopes for the year ahead and the importance of collaboration in the industry. 📺 He calls for a greater willingness for media and creative to work collaboratively on pitches, highlighting the powerful synergies that emerge when the two disciplines integrate. “We work very closely with our counterparts in VCCP Media on quite a few projects and the creative and effectiveness synergies are bigger than ever.” ✏️ Michael also expresses his belief that this co-creation approach is critical for building brands that resonate with younger audiences across diverse partnerships and platforms. “It’s such a relief to be able to start off in the same room, working from the same blank sheet of paper and have one conversation.” Read the full piece here 🔗  https://lnkd.in/e7Hf4eb8