YouTube

In 2025, audiences watched more than 35 billion hours of news on YouTube, with over 12 billion of those hours taking place directly on connected TVs 📺. At the center of this interest are the journalists on YouTube - the established broadcasters and publishers, and the Next Gen news creators who are redefining the future of news in a rapidly evolving news landscape. Now, new features are available to help news organizations grow and connect with their audiences. New tools in YouTube Studio to test hooks, storytelling formats, visuals, and more. Through Channel Memberships, viewers can pay a monthly fee to support their favorite publishers in exchange for exclusive content and perks. And to safeguard trust in the era of AI, we’re integrating speaking voice detection into our Likeness Detection tool and bringing it straight to mobile so journalists can protect their identity on the go. Learn more about what we announced at our recent News Working Group event→ https://yt.be/CpZRW

I recently sat down with Oprah Winfrey at Google Zeitgeist to talk about storytelling, listening to your audience and the importance of human connection. She shared lessons from decades of conversations with people from every walk of life, including one that has stayed with her: everyone wants to feel seen and heard. That truth shaped our conversation about the responsibility of running YouTube and what that means to me personally. Ultimately our job is to build the stage where great ideas find their audience and people can connect. Link to our conversation in the comments 👇

This is what it looks like to innovate in the YouTube Era, where entertainment is built from the ground up by creators and the communities that fuel them.  At our fifth annual #MadeOnYouTube, we announced 30+ new products and features to power the next wave of creativity and give you more control over how you watch.  We’re introducing custom feeds you can tailor to your interests, moods and routines, new conversational tools to explore what you love, plus new ways to follow the stories you love and connect with creators.  To bring fans closer to their favorite creators, new features like interactive showdowns, co-streaming and live reactions are making streams even more fun. And we've renewed our partnership with COACHELLA to remain the exclusive livestream home of music’s biggest festival.  For creators, we’re investing across every stage of the creative journey. That includes AI-powered tools in YouTube Studio to handle the heavy lifting of production, new ways to test what resonates with their audience and expanded storytelling formats. We continue to build the most diversified revenue engine on the planet. That means backing creators with the largest ad revenue payouts in the industry, a share of our booming subscription business and a growing suite of fan funding products. And we're increasingly focused on a new engine of growth: fueling the brand-creator ecosystem. I’m grateful to all the creators who spent the day with us. And most importantly, a huge thank you to all our YouTube teams who work so hard every day to build these innovative products.

Colin & Samir stepped inside #MadeOnYouTube to see what the next era of innovation looks like. Here's what stood out ⬇️  #YouTubePartner

Earlier this week, the Senate Creators Caucus launched in Washington, DC! YouTube creators joined a panel moderated by Dylan Wells from The Washington Post to talk about what it really takes to build and run a creator-led business. As digital entrepreneurs continue to create jobs, fuel local economies, and innovate across industries, the conversation focused on what creators need to protect their business and continue growing the creator economy. Full story → https://yt.be/XjhSu

YouTube TV is proud to be the home of NFL Sunday Ticket, bringing every Sunday afternoon out-of-market game straight to your living room and mobile screens. With features like Multiview and Key Plays, the fan experience has never been smoother.

As families dive headfirst into the back-to-school routine, many parents are thinking about their kids’ digital habits – even Peppa Pig's parents, Mummy and Daddy Pig. 🐷 With Peppa spending more time on a screen, they reached out to Garth Graham, a physician, father of four, and Head of Health of YouTube, to help manage her time online and build some healthy boundaries. He shared his top tips for healthier digital habits: 🗣️ Talk Openly: Involve children in discussions about their screentime and what they are, and aren’t, allowed to watch and do. When they feel part of the decision-making process, they are much more likely to follow the rules. 🛑 Set Boundaries: Aim for clear daily limits and use logical checkpoints—like the end of an episode or level—so transitions feel smooth and fair. 🤝 Watch Together: Co-viewing turns watch time into a connected, shared family moment and helps build their critical thinking skills. 💡 Prioritize High-Quality Content: Choose age-appropriate, enriching media that sparks curiosity, imagination, and supports early learning. Watch the video ⬇️

YouTube Shopping 🤝 Amazon Exciting news: Amazon is coming to our YouTube Shopping affiliate program! Eligible U.S. creators will now be able to tag Amazon products in their Shorts, long-form videos and livestreams, making it even easier for viewers to buy the products they love from the creators they trust.

Today, we’re announcing that starting in early 2027, YouTube Premium subscribers in the U.S. will get Peacock Premium included with their membership. 🦚 👏 We’re excited to expand our partnership with NBCUniversal, bringing new benefits to YouTube Premium members and extending our multi-year distribution agreement for YouTube TV.  Together, we’re giving viewers more of the content they love in one place, including the creators, artists and communities that make YouTube unique alongside Peacock’s live sports, hit movies and popular shows.